Apr 2024 – Jul 2025 · 1 yr 3 mos · Sydney, New South Wales, Australia

• At SQUAD, I transitioned to the client-side as Account Director, championing client relationships and shaping multichannel content strategies across social, video, and influencer platforms. I had the privilege of leading a talented team of five marketing specialists, who together crafted innovative, data-driven campaigns that not only met but exceeded KPIs. My role concluded as part of an organisational shake-up, and I’m now eager to channel my energy, creativity, and passion for results into my next challenge.

Nov 2022 – Apr 2023 · 5 mos · Pyrmont, New South Wales, Australia · Hybrid

• Oversaw high-profile brand and entertainment clients, acting as the main point of contact and key link between strategy, editorial, and production teams within a dynamic agency environment. Held full responsibility for the end-to-end delivery of integrated campaigns.

Jul 2019 – Nov 2022 · 3 yrs 4 mos · Sydney, New South Wales, Australia · On-site

• Transformed innovative insurtech startup into customer-loved brand through captivating storytelling and data-driven strategy. Helped Stella Insurance not only reach its audience but also inspire them to action through empowering brand voices and groundbreaking marketing initiatives. Thrived at the forefront of digital evolution, infusing authenticity into every message whilst celebrating diversity and maintaining human connection behind the metrics.

Jan 2018 – Dec 2020 · 2 yrs 11 mos · Sydney

• Created engaging lifestyle content showcased directly on the Bumble app, enhancing user experience.
• Aligned content strategy with Bumble's image and values, contributing to the platform's overall success

Nov 2016 – Dec 2018 · 2 yrs 1 mo · Remote

• As a key contributor to the NSW Business Chamber initiative, Skillsroad, I leveraged my content and digital engagement skills to support the career transition of school leavers and emerging talent across Australia. I led a thorough overhaul of website content to ensure alignment with organisational objectives and a professional, user friendly experience. Each week, I wrote three engaging articles for the Life Hacks section, helping reach and resonate with an audience of 350,000 monthly readers. My efforts played a significant role in driving membership growth, with over 5,000 new members joining monthly. Additionally, I created content strategies to amplify articles across all Skillsroad social media channels and curated compelling imagery to enhance each story demonstrating my ability to deliver results driven content and boost community engagement at scale.

May 2016 – Jul 2019 · 3 yrs 2 mos · Greater Sydney Area

• Owned digital content strategy across blog, social, and email channels to drive e-commerce growth and brand engagement.

Mar 2011 – Sep 2014 · 3 yrs 6 mos · Alexandria NSW · On-site

• I transformed quarterly sample sale operations, achieving significant improvements in efficiency, revenue generation, and profitability. I developed and sustained strategic media relationships, raising brand visibility and expanding market presence. Through streamlining executive processes and workflows, I drove notable gains in time management and enabled more informed, timely decision-making. I orchestrated the successful planning and flawless delivery of a diverse range of events, from staff incentives to high-profile brand launches. As the principal liaison for complex executive diaries and sensitive, high-level communications, I ensured seamless coordination in dynamic, high-pressure environments.

Sep 2014 – May 2017 · 2 yrs 8 mos · Sydney

• I delivered end to end integrated marketing and event strategies for major property developments, expertly managing both B2B and B2C campaigns across diverse channels.
• I drove customer engagement and boosted sales conversion through creative, content rich activations, while maintaining strong, collaborative relationships with clients, designers, suppliers, and internal teams. My efforts consistently elevated brand visibility and expanded market presence.
• Core areas of responsibility included event management, integrated marketing, stakeholder relations, campaign coordination, and budget management.

Feb 2006 – Feb 2011 · 5 yrs · Double Bay, New South Wales, Australia

• Award winning executive assistant with a proven track record in real estate transaction management, high level client relations and executive support. Recognised for facilitating $75 million in property deals, streamlining operations and delivering exceptional results across fast paced, high profile environments.