Jan 2023 – Jan 2025 · 2 yrs · Bengaluru, Karnataka, India

• CleverTap is an All-In-One customer engagement platform that unifies interactions between people, processes and technology. CleverTap is built to convert customers into customers for life with in-moment experiences designed and optimized for scale, in real-time. CleverTap enable brands to create truly cross-channel experience, transcending boundaries between channels, journeys and outcomes. CleverTap is on a mission to be the ultimate growth partner, providing businesses with the insights they need to truly understand their customers and deliver.
• Drive revenue retention, expansion, and business relationship growth for a portfolio of accounts, consistently exceeding targets and delivering exceptional client satisfaction.
• Proactively manage commercial and legal aspects of client relationships, ensuring smooth and successful contract negotiations and renewals.
• Cultivate a deep understanding of clients' businesses, becoming a trusted advisor and providing strategic guidance to drive their success.
• Analyze and comprehend the organizational structure of client companies, building strong and influential relationships at both higher and deeper levels.
• Develop comprehensive account plans that align with clients' goals and objectives, implementing strategies to improve results and expand the account portfolio.
• Maintain consistent and effective communication with clients, ensuring clarity and understanding of their needs and expectations.
• Create and deliver impactful presentations and proposals, showcasing the value and benefits of CleverTap's solutions.
• Continuously monitor and evaluate account performance, identifying opportunities for growth and improvement, and implementing appropriate actions.

Jan 2022 – Dec 2022 · 11 mos · Bengaluru, Karnataka, India

Jul 2021 – Dec 2021 · 5 mos · Bengaluru, Karnataka, India

Oct 2020 – Jun 2021 · 8 mos

• The RevX platform (subsidiary of Affle International Pte. Ltd., Singapore) is a managed-/self-service, mobile marketing platform that drives performance and brand experience through the power of programmatic, personalization and data science. It solve the divide between programmatic UA and app retargeting in terms of connecting seamlessly the entire user onboarding journey for a great app experience. This leads effectively to high retention, growth and incremental ROI for apps which cannot afford churn and want to scale in a solid way.
• RevX is used by several top e-commerce and mobile app-driven companies in fast-growing markets and industry segments and was recently ranked amongst top 3 platforms for APAC region and Non-Gaming category in the Global Retargeting Index report (April 2020) published by Appsflyer, a leading mobile measurement platform
• At RevX, I :
• Helping top performance-based advertisers in India for in-app marketing
• Designing and implementing custom-made remarketing solutions
• Client onboarding, integration, and account management
• Utilizing proprietary deep learning retargeting platform to deliver flexible campaign
• solutions in CPC, CPA, CPS, Dynamic CPC or hybrid models
• Up-selling and cross selling existing advertisers with customized
• solutions to meet client's business needs
• Helping clients navigate programmatic display by sharing strategic recommendations,
• insights, optimizations and retargeting scenarios based on the attribution model, ROI
• goals, real-time bidding strategies and efficiency targets.
• Maintaining portfolio P/L, and incremental revenue growth

Jun 2019 – Oct 2020 · 1 yr 4 mos

• Designed and executed go to market strategy for programmatic user acquisition & retargeting partnership with direct and agency level advertisers within the E-commerce, Travel, Hyperlocal, Social Network, Entertainment and Gaming verticals
• Mobilized direct client outreach and onboarded top app advertisers in India.
• Educated and lead strategic conversations with partners to grow SOV and SOW
• Drove and executed value add program with the biggest partner to increase share of wallet by15%
• Established a sales opportunity pipeline spanning top performance agencies in India
• Presented and evangelized RevX solutions in external conferences & client frequent business reviews

May 2017 – Jun 2019 · 2 yrs 1 mo · Bangalore

• InMobi is a global provider of cloud based intelligent mobile platforms for enterprise marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies.
• InMobi is backed by leading VC’s such as Softbank, KPCB, Sherpalo and UC-RNT Fund.
• At InMobi, I:
• Owned the charter of building InMobi Advertising Cloud enterprise business pipeline for Ecommerce and Online first verticals. Positioned InMobi Advertising & Marketing Cloud value to executives at CXO levels, thus kick starting the sales cycle by qualifying & prospecting customers with an appetite for digital investments
• Built in-roads into and own relationships with most E-commerce & Online first accounts in South India with the likes of Flipkart, Myntra, Phonepe, Jabong, Swiggy, Dailyhunt, Meesho etc
• Own and operate the entire sales cycle before handing over the on-boarded campaigns to the delivery team. Overlooked campaign delivery process to deliver on large strategic accounts
• Developed and executed strategic sales pitches to key accounts, delivered regular QBRs with the team
• Drove 20+ accounts in FY'18 & 10+ accounts in FY'17 into Circle of Influence stage of the sales cycle
• Enabled 21 new closures for FY'18 & 8 closures in FY'17 => Sourced more than $2 Mn in annual revenues for FY'18
• Objectively built a master record database in E commerce, Online first => Enabling maximum ground coverage
• Carried out two Road Shows, focusing on maximising ROI on mobile by building an advanced understanding of ad fraud => sourced 2 closures from this exercise
• Engaged with a hyperlocal food delivery company in India for a digital strategy session

Jan 2017 – Mar 2017 · 2 mos · Gurugram, Haryana, India

• Prospect, penetrate and create new relationships with digital advertisers in India.
• Partner at all levels including the C-suite and Marketing Executives for Retail/ E-commerce, Travel & Classifieds advertisers.
• Work to exceed sales goals towards delivering high brand and performance marketing to clients.
• Develop long standing customer relationships and optimal customer ROI through consultative sales and effective account management.
• Work with a broad range of internal teams to support sales efforts.

Apr 2016 – Sep 2016 · 5 mos · Gurugram, Haryana, India

• Designing and implementing competent strategies to explore potential business avenues, penetrate new accounts and expand the existing clientele.
• Identifying new business in Start-Up Ecosystem by engaging Co-Founders/CTO’s/Product Head’s, Venture Capitalist firms, Angel Investors.
• Managing Agency tie-ups & Development partners.
• UI/UX Design evangelization.

Jun 2014 – Apr 2016 · 1 yr 10 mos · Ranchi, Jharkhand, India

• Channel Sales Manager for semi-urban (Ranchi) and up-country (Hazaribagh,Daltonganj) area of Jharkhand, India.
• Leading a team of 5 ( 1 RSO and 5 consumer consultants) for strategic account management of 3 distributors , 3 direct dealers and 2 brand shop for annual revenue of Rs. 12.5 cr.
• Continuous growth in sell-in sales with increase in numeric distribution by continuous engagement with the trade partners.
• Inventory management by forecasting stock availability and analysis of MIS report and data.
• Drive primary billing with strong focus on secondary sales complemented with branding (GSB/Banners/Flex/Danglers/OPS material) and marketing activities and promoter motivation (training and incentivization).
• Project Akraman: Successfully managed pilot project on distribution network revamp at Patna City in association with Boston Consulting Group and rolled it out across market.
• Managed the Sales Planning, Display Plannogram, Merchandising, Commercial Discipline & Optimum Mix management.
• Classification of sub-dealers into A,B,C class according to credit cycle, SKU plannogram, secondary and tertiary off-take.
• Retail executive training and deployment at sub-dealer counters was organized along with BTL activities to increase the sell through rate

May 2010 – Mar 2011 · 10 mos · Gurugram, Haryana, India

• Increasing REVPAR and gaining market share versus our competitive set through an aggressive direct sales effort .
• Utilizing revenue management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Helping in the development and implementation of departmental strategies and ensuring implementation of the brand service strategy and brand initiatives.
• Creating and implementing promotions to attract new business travel accounts and stimulate repeat business.
• Preparing effective correspondence and rate agreements with clients and maintaining internal booking reports.
• Analyzing and solicit RFP's ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.