Charan Shetty

Business Development Executive

Bengaluru, Karnataka, India6 yrs 8 mos experience

Key Highlights

Generated over $50M in pipeline through demand generation.
Managed $200K+/mo ad spend across multiple platforms.
Increased landing page conversion rates significantly.

Stackforce AI infers this person is a Growth Marketer specializing in B2B SaaS with a strong focus on demand generation and user acquisition.

Contact

Skills

Core Skills

Growth MarketingPaid AdvertisingDemand GenerationConversion OptimizationCustomer AcquisitionUser AcquisitionLead Generation

Other Skills

GTMMarketing OperationsProduct MarketingAccount Based MarketingAnalytical SkillsGoogle AdsFacebook AdsLinkedIn AdvertisinghubspotwebflowMarketing AutomationA/B TestingGoogle Tag ManagersalesforceProduct Management

About

I’m a growth marketer with 7+ years of experience helping B2B SaaS companies grow faster — across North America, India, and EMEA. I’ve worked on both sales-led and PLG motions, and I’ve led full-funnel demand gen programs that have directly contributed to over $50M in pipeline. My strength is execution. I’m not just planning campaigns — I actually run the ads, build the landing pages, set up analytics, and run A/B tests myself. Whether it’s performance marketing, onboarding optimization, or building custom AI workflows to automate things — I love figuring out what moves the needle. I’ve managed $200K+/mo in ad spend across Google, LinkedIn, and Meta. I’ve worked closely with founders, sales teams, and product/design to align messaging and improve conversions — and I always make sure the data ties back to revenue. If you need help improving your paid ads performance and landing page conversion rate, feel free to reach out.

Experience

6 yrs 8 mos

Total Experience

1 yr 1 mo

Average Tenure

11 mos

Current Experience

Codeant ai

Growth

May 2025 – Present · 11 mos · Bengaluru, Karnataka, India · Remote

GTMPaid AdvertisingMarketing OperationsProduct MarketingAccount Based MarketingGrowth Marketing

Growfin

Demand Generation Manager

Aug 2024 – Apr 2025 · 8 mos · Bengaluru, Karnataka, India · Hybrid

Built and executed end-to-end demand generation strategy targeting North America and India.
Increased website conversion rate from 0.5% to 3.8% through landing page optimization and messaging revamp.
Launched LinkedIn ad campaigns based on customer interviews, improving CTR and demo bookings.
Collaborated with design, product marketing, and sales to align campaign messaging with buyer pain points.
Managed $50K+/mo ad budget across LinkedIn and Google Ads, generating $5 in pipeline for every $1 spent.
Led quarterly pipeline planning, event promotions, and C-suite level reporting.

Analytical SkillsGoogle AdsFacebook AdsLinkedIn Advertisinghubspotwebflow+5

Sprinklr

Lead Customer Acquisition and Growth

Nov 2022 – Apr 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · Remote

Owned user acquisition strategy for Sprinklr Social and Sprinklr Service across North America and EMEA.
Drove $20M+ pipeline through paid campaigns across Google, LinkedIn, and Meta ($200K+/mo ad spend).
Improved landing page conversions by 13% through iterative A/B testing and CRO experimentation.
Launched in-app messaging and onboarding flows, increasing product activation by 10%.
Integrated Segment, Amplitude, and Snowflake to personalize user journeys and improve tracking.
Introduced AI chatbot that influenced $5M+ pipeline.
Presented insights to executive leadership based on cohort-level behavior and campaign performance.

Marketing AutomationsalesforceGoogle AdsProduct ManagementLinkedIn AdvertisingLanding Page Optimization+6

Infeedo

Growth Marketing Manager

Apr 2021 – Dec 2021 · 8 mos · Gurugram, Haryana, India · Remote

Managed paid acquisition across ANZ, SEA, and India through Google and LinkedIn Ads.
Achieved $8 pipeline for every $1 spent, helping ARR grow from $200K to $1.4M.
Launched regional ABM campaigns and lead magnet funnels for HR Tech personas.
Automated CRM reporting via HubSpot and Data Studio to improve campaign feedback loops.
Collaborated with content and customer success to build upsell journeys and email flows.
Enhanced lead quality by refining targeting and ad creatives across channels.

Growth MarketingGoogle AdsLinkedIn AdvertisingDemand GenerationhubspotMarketing Strategy+2

Rapido

Growth Marketer

Aug 2019 – Sep 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Managed $100K+/mo ad spend across Google, Facebook, and Snapchat Ads.
Acquired 500K+ users through performance campaigns and city-level targeting.
Launched video campaigns with agencies; owned script, creative direction, and delivery.
Built a cross-functional team (designer, analyst, copywriter) for end-to-end growth execution.
Improved app paid conversion by 3% through in-app testing and retargeting flows.

Growth HackingGrowth MarketingConversion OptimizationGoogle AdsProduct ManagementDemand Generation+5

Conduent

2 roles

Growth Marketing Manager

Promoted

Sep 2018 – Jul 2019 · 10 mos · Bengaluru, Karnataka, India · On-site

Managed $50K+/mo ad spend across LinkedIn, Google, and Facebook for the North American market.
Created lead magnet landing pages and onboarding flows using Unbounce and HubSpot.
Collaborated with sales and CS teams to define ICPs and improve lead-to-pipeline conversion.
Built nurturing workflows and tracked campaign success via GA and CRM dashboards.
Focused on enterprise buyers across the US and Canada with tailored messaging and campaigns.

Growth MarketingConversion OptimizationProduct ManagementLanding Page OptimizationMarketing ManagementProduct Marketing+2