Danielle Balestra

CEO

New York City, New York, United States21 yrs experience

Highly Stable

Key Highlights

Over two decades of marketing technology experience.
Expert in transforming marketing operations for billion-dollar enterprises.
Proven track record in scaling marketing technology for growth.

Stackforce AI infers this person is a Marketing Technology Executive with expertise in enterprise-level digital transformation.

Contact

Skills

Core Skills

Marketing TechnologyProject ManagementTeam ManagementDigital TransformationDemand GenerationMarketing OperationsSalesforce Marketing CloudMarketing AutomationStrategic MarketingStrategyLead GenerationContent CreationTeam LeadershipDigital StrategyCustomer ExperienceEvent MarketingOnline AdvertisingDirect MarketingBrand Management

Other Skills

Data-driven Decision MakingOperational EfficiencyOrganizational AlignmentEmail MarketingStrategic ThinkingFinancial ReportingBudget ManagementWebMicrosoft Dynamics CRMTalent StrategyStrategic PlanningDigital MarketingData AnalysisMarketingBudgets

About

Marketing technology executive with over two decades of experience, I architect enterprise-grade marketing ecosystems that fuel aggressive growth trajectories. My track record spans transforming marketing operations across billion-dollar enterprises, from healthcare (Memorial Sloan Kettering) to financial services (CIT Bank) to global law firms (Goodwin). I specialize in the strategic inflection points that determine whether fast-growing companies scale successfully or stall: when marketing technology becomes an integral part of an organization's DNA rather than a departmental infrastructure. My expertise lies in building institutional knowledge and operational frameworks that endure leadership transitions, market downturns, and periods of explosive growth.

Experience

21 yrs

Total Experience

2 yrs

Average Tenure

3 mos

Current Experience

Wednesday women

Member

Feb 2026 – Present · 3 mos

D balestra consulting

Fractional Marketing Technology Executive

Aug 2025 – Present · 9 mos · New York, New York, United States · Remote

I partner with organizations lacking dedicated marketing operations leadership to unlock their growth potential. My focus areas include conducting comprehensive technology stack assessments to maximize ROI on existing investments, optimizing marketing operations team structures for scalable growth, and developing junior talent through targeted training programs that expand team capabilities. I help businesses transform their marketing operations from bottleneck to growth engine.

Marketing TechnologyData-driven Decision MakingProject ManagementOperational Efficiency

Goodwin

Director of Marketing Technology and Operations

Jan 2022 – Jul 2025 · 3 yrs 6 mos · New York, New York, United States · Hybrid

Built and led a global team of 18 supporting Marketing, Events, and Client Development across a highly regulated, complex partnership structure with 600+ stakeholders. Reported to the Chief Communications Officer.

Marketing TechnologyTeam ManagementOrganizational Alignment

Cit

Vice President of Marketing Operations

Nov 2018 – Dec 2021 · 3 yrs 1 mo · New York, New York · On-site

Led enterprise-wide marketing operations and digital transformation, building scalable processes and technologies that supported five distinct business units(Consumer Banking, Equipment Finance, Commercial Banking, Community Associated Banking, Online Banking). Partnered with senior leadership to modernize customer experiences, improve demand generation, and establish marketing operations as a strategic business function.

Digital TransformationDemand GenerationCustomer Experience

Memorial sloan kettering cancer center

Director Of Marketing Operations

Jul 2017 – Nov 2018 · 1 yr 4 mos · New York, New York

Managed the marketing operations team at Memorial Sloan Kettering Cancer Center; oversaw the implementation of Salesforce Marketing Cloud, improving email communications by creating a uniform communication style and gaining a better understanding of newsletter subscribers. Senior leader within the CRM team, who on-boards new groups from MSK onto the Service Cloud/Marketing Cloud System.

Marketing OperationsSalesforce Marketing CloudEmail Marketing

Ela bean marketing

Principal Consultant

Feb 2017 – Nov 2018 · 1 yr 9 mos · Greater New York City Area

Strategic marketing consultancy, providing clients with marketing and marketing automation services.

Marketing AutomationStrategic Marketing

Romanoff consulting

Senior Consultant

May 2016 – Mar 2017 · 10 mos · Greater New York City Area

RC Solutions works across industries and continents and specializes in quickly deciphering clients' business model to deliver successful solutions (including strategy and technologies or tools) to help our clients achieve their business goals. Specialist assisting organizations in the Media, Publishing, Training and Consumer industries with their Marketing Automation Needs.

Marketing AutomationStrategy

Cfo publishing

3 roles

Vice President Marketing

Promoted

Apr 2014 – May 2016 · 2 yrs 1 mo · New York, NY

CFO publishing was a business to business media organization connects senior finance executives with advertisers through niche news outlets, content creation services, lead generation services, events, and marketing research. CFO was owned by a Private Equity group (Seguin Partners) along with Innovation Enterprise. In 2016 both organizations were sold to Argyle Group.

Lead GenerationContent Creation