Apr 2025 – Aug 2025 · 4 mos · San Francisco Bay Area · Hybrid

• Architected and executed the influencer-first GTM strategy that took Emergent from $0 to $20M ARR in the US market in record time.
• Identified, recruited, and managed a network of high-impact creators and influencers as the core acquisition channel - replacing traditional paid media.
• Built repeatable influencer playbooks and attribution frameworks that the internal team continued scaling post-engagement.

Dec 2024 – Jun 2025 · 6 mos · San Francisco Bay Area · Remote

• Led a comprehensive growth strategy engagement spanning SEO, influencer marketing, UGC content, and brand marketing for Tars' conversational AI platform.
• Developed and launched a SEO & Content led GTM motion that drove 20% increase in inbound pipeline within 30 days!
• Executed a content led growth channel for in-house distribution on LinkedIn, Youtube, Instagram & TikTok
• Delivered an SEO overhaul that improved organic traffic by 30% and moved 20+ high-intent keywords to page-one rankings.

Jun 2024 – Present · 1 yr 11 mos · On-site

• Bootstrapped Web to Figma from 0 to 100K+ users and $200K ARR in 6 months - fully profitable with zero external funding.
• Designed and executed a PLG acquisition engine that drove organic adoption through the Figma plugin ecosystem and word-of-mouth.
• Maintained profitability from month one by keeping the team lean and prioritizing high-retention features over vanity growth.

Jul 2022 – Jun 2024 · 1 yr 11 mos · San Francisco Bay Area · Hybrid

• Took Cohesive AI from zero to $500K ARR in just 60 days by owning end-to-end GTM, growth, and product-market fit for the US market.
• Designed and executed the full go-to-market stack: positioning, pricing, acquisition channels, activation flows, and retention loops.
• Led US market expansion as a solo GTM operator - identified target segments, built channel partnerships, and launched influencer-driven demand generation.
• Collaborated cross-functionally with product and engineering to ship growth-critical features, reducing time-to-value for new users.

Jul 2021 – Jul 2024 · 3 yrs · Bengaluru, Karnataka, India · On-site

• Directed growth strategy across multiple products under the Unacademy Group, including Cohesive AI (generative AI) and Graphy (creator economy SaaS).
• Scaled the combined user base from 0 to 1Mn+ users, driving 50% MoM revenue growth across portfolio products.
• Built and led a growth team of 10+ people across product marketing, acquisition, retention, and lifecycle marketing.
• Launched and iterated on PLG funnels that improved free-to-paid conversion by 13% and reduced CAC by 40%
• Spearheaded the US market entry strategy for Cohesive AI and Graphy, establishing product-market fit in both markets.

Jul 2021 – Aug 2022 · 1 yr 1 mo · San Francisco Bay Area

• Owned international growth and business development for Graphy, a SaaS platform for creators and educators to launch and sell digital products.
• Launched Graphy in 5+ new international markets, driving 40% of total revenue from outside India within 6 months.
• Built and managed an influencer marketing engine that onboarded 500+ creator-educators onto the platform, contributing 1 Mn+ in ARR.

Jan 2019 – Sep 2019 · 8 mos · Bengaluru, Karnataka, India

• Led product marketing for Spoyl, Flipkart's influencer-driven video commerce platform, managing a 10+ person cross-functional team across marketing, content, and creator partnerships.
• Launched a video commerce experience within the Flipkart ecosystem, achieving 40Mn+ video views and 25% higher conversion rates compared to static product pages.

Aug 2018 – Aug 2019 · 1 yr

Jul 2018 – Jun 2021 · 2 yrs 11 mos

• Co-founded Thunderpod, a Y Combinator W20 video commerce platform, and led operations, growth, and go-to-market from inception through 3 years of scaling.
• Selected for Y Combinator Winter 2020 batch (top ~1.5% acceptance rate) -- one of the few Indian founders in the cohort.
• Scaled the platform to 500K+ users and 3 months of launch; managed a team of 20+ across product, engineering, and operations.
• Designed and executed an influencer-led acquisition strategy that onboarded 50+ creators and drove 60% of platform GMV through creator-generated content.
• Owned P&L, fundraising, investor relations, and operational strategy; raised $800K in pre-seed/seed funding from AET & GFR funds.
• Shipped and iterated on core product features (live commerce, short-form video shopping, creator storefronts) that drove 60% improvement in conversion rates.

Nov 2017 – Nov 2018 · 1 yr · Mumbai Metropolitan Region

• Led product and growth for Collabb, an influencer marketing platform connecting brands with creators at scale.
• Scaled the platform to 100+ brand partners and 1,000+ active influencers, building both sides of the marketplace simultaneously.
• Designed and shipped the influencer discovery, campaign management, and analytics product -- driving 30% improvement in campaign ROI for brand partners.
• Established Collabb as a go-to platform for mid-market and enterprise brands looking to run performance-driven influencer campaigns.

Jan 2016 – Oct 2017 · 1 yr 9 mos

• Scaled Wooplr's social commerce app from 10K to 1M downloads in 8 months through a multi-channel growth strategy spanning influencer marketing, performance marketing, and community-driven acquisition.
• Built an influencer network of 1,000+ creators that drove 70% of total order volume -- establishing influencer-led commerce as Wooplr's primary growth lever.
• Onboarded 5,000+ sellers onto the marketplace, growing supply-side inventory and improving catalog breadth for end consumers.

May 2015 – Dec 2015 · 7 mos

• Built and managed Wooplr's grassroots community program across 200+ college clusters in India, creating a network of brand ambassadors that drove organic user acquisition.
• Launched college ambassador and micro-influencer programs that generated 200K+ app installs at near-zero CAC.
• Established Wooplr's community-led growth playbook that became the template for all subsequent influencer and ambassador programs.

May 2013 – Apr 2015 · 1 yr 11 mos

• Early-stage marketing team member; contributed to Wooplr's foundational growth from pre-launch through product-market fit.
• Executed grassroots and digital marketing campaigns that established Wooplr's presence in the Bangalore fashion and lifestyle market.

Dec 2012 – Mar 2014 · 1 yr 3 mos · Greater Indore Area

• - Led marketing campaigns for AIESEC's exchange programs, driving 30% increase in applications. Early career foundation in community building and event marketing.