Nov 2023 – Jul 2025 · 1 yr 8 mos · Remote

• Improved marketing ROI 138% YoY; reallocated budget to highest-ROI channels and tightened lifecycle conversion efficiency, leveraging a mix of manual and AI-automated optimization.
• Owned $7.5M budget across three business lines; grew marketing-driven revenue 103% YoY and customer volume 82% by efficiently scaling paid search, paid social, display, OTT, and PPL affiliate channels.
• Built and led a 9-person cross-functional growth team across marketing, analytics, SEO, and web development; consolidated vendors and reduced annual costs by $100K.
• Grew non-brand organic sessions 253% and organic-attributed revenue 315% YoY; modernized the website and operationalized SEO.
• Increased organic-attributed applications 283% over 18 months, measured through GA4 and CRM.
• Unified multiple CRMs (Salesforce, Slate), multiple marketing automation platforms (Marketo, Pardot), and GA4 into a single executive KPI dashboard to improve forecasting accuracy and business decisions.

May 2023 – Nov 2023 · 6 mos · Remote

• Promoted to AVP within 7 months based on growth marketing results.
• Drove $850K in first-year revenue for a newly launched B2B product line; established SLA governance with Sales and owned ICP, vertical messaging, pipeline nurture, and lead scoring.
• Killed 40 underperforming programs, redeployed $300K to what was working, and consolidated de-centralized KPI reporting into one executive dashboard.

Oct 2021 – Jan 2023 · 1 yr 3 mos · Greater Boston · Hybrid

• Grew portfolio revenue 596% YoY across 12 enterprise campaigns in 14 months; defined SLA governance with Sales and scaled ABM, paid search, paid social, and demand generation programs.
• Generated $1.75M in net-new revenue; built the operating model for B2B vertical SLAs, full-funnel nurture, lead scoring logic, and KPI governance.
• Fortune 500 manufacturer: cut marketing CAC 60% and grew MQL volume 40% in 6 months by rebuilding paid search, paid social, and conversion path testing.
• National financial services firm: grew marketing-attributed pipeline 151% YoY and cut CAC 50% in 9 months through tighter ABM targeting, lead scoring, and lifecycle nurture.
• Global B2B SaaS firm: grew MQL-to-SQL velocity 39% by rebuilding customer journeys and SLA governance.
• Private charter airline: rebuilt paid search and retargeting around high-intent charter demand signals; drove marketing-attributed revenue up 189% YoY.
• Improved internal talent retention 40% and cut onboarding costs 60%; built and led a new 4-person unit with a coaching leadership style centered on structured upskilling and performance accountability.
• Reduced GTM launch time 50%; integrated AI-assisted workflows into campaign operations, doubling team throughput.
• Reduced KPI reporting costs 14%; standardized attribution modeling and automated multi-CRM integration across the campaign portfolio.

May 2020 – Oct 2021 · 1 yr 5 mos · Greater Boston · On-site

• Designed and operated a self-funded ecommerce venture: leveraged paid acquisition, SEO, email marketing automation, conversion optimization, and analytics to drive 200 orders and $5000 monthly revenue at peak.
• Recruited back to Overdrive Interactive as Senior Director in October 2021.

Sep 2015 – Sep 2020 · 5 yrs

• Built a lean 3-person internal paid media team; replaced agency-managed operations with in-house execution that ran 66% faster and saved $350K annually.
• Owned a $36M performance marketing budget and delivered $94.4M in annual marketing-attributed revenue; drove customer acquisition 186% YoY and cut CAC 13% across paid search, paid social, display, and email.
• Accelerated MQL-to-SQL velocity 105%; streamlined pipeline management across marketing, sales, and operations units.
• Improved customer LTV 22%; redesigned customer retention segmentation and win-back programs.
• Captured 7% of the U.S. online market through scaled digital acquisition and data-driven KPI optimization.

Jul 2014 – Sep 2015 · 1 yr 2 mos

• Scaled customer acquisition growth 36.4% YoY; established net-new internal digital marketing GTM and KPI governance.
• Reduced CAC 9.6% YoY; unified marketing and analytics reporting for budget optimization decisions.
• Promoted to Director within 14 months based on sustained revenue impact and CAC improvement.

May 2012 – Jul 2014 · 2 yrs 2 mos

• Drove 585% revenue growth across 30+ B2B and B2C enterprise accounts through scaling and optimizing paid search, display, retargeting, and SEO channels across manufacturing, energy, aerospace, financial services, SaaS, healthcare, biotech, education, and ecommerce sectors.
• Delivered 550% YoY conversion growth for global B2B SaaS clients, including Dell/EMC, Acquia, and Mimecast.
• National financial services firm: reduced marketing CAC 34% YoY by restructuring paid and earned media, and implementing outcome-focused KPI governance.
• Earned two promotions in five years and supported four team promotions through a structured mentorship program.

Mar 2010 – May 2012 · 2 yrs 2 mos

• Grew AAA Southern New England marketing ROI 399% by restructuring paid and earned media.
• Promoted to digital marketing manager role based on revenue impact.

Feb 2009 – Mar 2010 · 1 yr 1 mo

• Reduced cost per lead 53% for a national nonprofit financial services organization; restructured paid search, retargeting, and display, and tightened audience targeting.
• Promoted to senior digital marketing specialist role based on revenue impact.