Nov 2022 – Mar 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

• 1. Dynamic professional with a proven track record in retail sales, acknowledged for achieving the fastest 1000 retail sales from a new outlet within a remarkable 2 and a half month timeframe.
• 2. As a key member of Central Swimlanes (CFT), played a pivotal role in shaping channel strategy, sales planning, talent management, and channel development & acquisition to drive horizontal deployment strategies.
• 3. Designated as the Zonal Single Point of Contact (SPOC) for Below The Line (BTL) activities across the Zone, showcasing expertise in coordinating and implementing effective marketing initiatives.
• 4. Recognized for outstanding achievements , featured in the "Know your Crew" segment of Interstellar, the in-house monthly newsletter at Ather, which highlights key achievements and updates.
• 5. Demonstrated leadership by spearheading and organizing impactful events, including the "All India Sales Meet" ( National level) and Ather Leadership Meets (Zonal Level) twice each in a span of 2 years. Proven ability to lead diverse teams and initiatives while achieving notable results.

Oct 2020 – Nov 2022 · 2 yrs 1 mo · Kolkata

• 1. Design & implementation of the 3P Formula at all dealerships of WB & Sikkim - resulted in a dramatic increase in conversion ratio in digital sales from 5% to 22% in a span of 11 months.
• 2. Plan, execute, and drive numbers along with other KPIs for 3 different channel partners in Nadia, Kharagpur, and Burdwan Territory for both personal as well as the commercial segment.
• 3. On of my Dealers - Saluja Auto Retails ( Burdhwan) won the Contest - “The Great Bangla Warrior” in 2022 for highest retail Achievement in the Festival Quarter among all the dealers in the state.
• 4. Responsible/SPOC for all the ATL Activations, Print & Digital Campaigns of WB & Sikkim - involved budget planning for the month, execution of all ATL Campaigns, networking with external agencies, media companies, coordination with the channel partners and the company. I onboarded CarDekho during my tenure which definitely boosted the retail performance of XUV300.
• 5. Acted as the SPOC for the iconic THE ALL NEW THAR & XUV700 ( 2021-22) - Responsible for all campaigns, launches, offroad adventure drives, and any other communications.
• 6. Other projects at Mahindra -
• a) Comparing the purchase experience of a walk in customer ; Mahindra and 5 Competition brands
• b) Understanding the journey of a digital customer - Mahindra Vs competition brands
• c) Customer Profiling of Marazzo for the West Bengal Market

Jul 2019 – Mar 2020 · 8 mos · Bengaluru, Karnataka, India

• EMPRESARIO - The Entrepreneurship Club of XIME

Apr 2019 – Jun 2019 · 2 mos

• Channels and vendor management.
• My work involved:
• 1.Redesigning the channel management system of the mobilisation vertical of
• Teamlease.
• 2. Understanding the gaps in the existing process and come up with solutions to
• bridge them.
• 3. Exploring and leveraging the digital medium to improve the performance.
• 4. Designing a manual for the vendor management team to be trained on VMS.
• 5. Coming with a product, marketing and sales strategy for the mobilisation
• vertical of TeamLease.
• Some of the recommendations have already been implemented and some are under consideration by the company for implementation in the current year.

Jan 2018 – Mar 2018 · 2 mos · Bhubaneswar,Odisha

• Live Project - "B2B Sales"

Jun 2017 – Jul 2017 · 1 mo · Bhubaneswar,Odisha

• Study on "Compensation Management of CESU".

Apr 2017 – May 2017 · 1 mo · Bhubaneswar

• o Drafted and distributed news releases, media advisories, and other stories
• o Developed sales flyers, direct mail, invites, and other collateral and sales tools
• o Worked with the sales team to find, interview, and photograph customers in order to develop
• testimonials and case studies
• o Designed , organised and hosted 6 brand awareness and brans engagement events

May 2016 – Jul 2016 · 2 mos · Bhubaneshwar, Odisha, India

• Well, what did I do!
• Collected data on consumers, competitors and market place and consolidated information into actionable items, reports and presentations
• Understood business objectives and designed surveys to discover prospective customers’ preferences
• Compiled and analyzed statistical data using modern and traditional methods to collect it
• Performed valid and reliable market research SWOT analysis, interpreted data, formulated reports and made recommendations
• Provided competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation