Nov 2022 – Nov 2025 · 3 yrs

• Managing 15 Tier-1 national accounts in the PC category, contributing ~INR 1200 Cr in business on Amazon India.
• Driving brand conversations to deepen marketplace penetration, achieving 83% YoY growth.
• Launched and executed an affordability program, increasing checkout conversions by 37% and adding 2.3M new unique customers during Prime Day 2024.
• Spearheaded HP’s Victus series launch during the Amazon Freedom Day Sale, collaborating with the A.in marketing team.

Nov 2021 – Nov 2022 · 1 yr

• Responsible for onboarding and managing High Value sellers crossing a yearly GMS potential of 5MM
• Managed to a achieve 200MM against the goal of
• 120MM
• Awarded the Direct Sales champion and inducted in the Champions club

Feb 2020 – Nov 2022 · 2 yrs 9 mos

• An end to end digital marketing agency delivering assured 2x Growth rate within 4 months using our tailor-made multi-channel campaigns.
• We specialise in providing branding, data and digital strategy solutions to clients across industries like F&B, E-commerce, Cosmetics etc
• Successfully formalised a new strategy that helped a youth-oriented alco-beverage brand achieve a 30% sales volume boost and 4X increase in their social media reach during the pandemic by creating a community of around 10000 participants within 3 months.
• Helped a US and India-based health supplement brand generate 20 Fortune 500 company partnerships, enabling them to attain an organic reach of up to 5 lac corporate employees, promoting their brand story, thought leadership, and generating product sales.

May 2018 – Aug 2020 · 2 yrs 3 mos · New Delhi Area, India

• Offered a promotion for the position of a Zonal Business Manager within a span of almost 2 years.
• Awarded the All India "Best Performer" Award for the second sales quarter.
• Managed the Sales and Merchandising team of 34 people for Mapro Division in Delhi & NCR region for General and Modern Trade and achieved a record year on year growth of 43% in a span of 1 year.
• Successfully rolled out a launch strategy for Mapro's new Ready-to-Drink product in Delhi and Navi Mumbai area.
• Product Placement across Retail Channels
• Managing the digital promotions on search and display network.
• Developed NPD (New Product Development) strategies from Idea Generation to Test Marketing for Mumbai and Delhi region
• Branding Activities - BTL Promotions, Sampling
• Analyzing Consumer Response and Market Demand

Apr 2017 – Jun 2017 · 2 mos · Manesar

• Conducting market research to understand the consumer's purchase journey, needs, and delighters and translating them into product features in collaboration with the product planning team
• Designing new marketing collateral, in-shop branding & catalogs ( for international market)
• Developing a digital lead generation campaign for Jaquar's Orientation Centre (both on search and display networks)
• Managing the AdWords accounts of Jaquar and Artize brands.

Jul 2016 – Mar 2018 · 1 yr 8 mos · Bengaluru Area, India

• Creating opportunities to bride the gap between the students and corporates by engaging in various corporate engagements like Guest Sessions, Live Projects, Summer Internship Programme and Final Placements.

Jul 2015 – Jun 2016 · 11 mos · Pune Area, India

• MGH gave me a wide scope of learning. I was into client acquisition and represented my organisation.
• I had to tap the market of Pune which is the biggest automotive hub in India.
• I added to the company's performance by handling the shipments of the existing clientele and added to it's growth by getting on board, some of the major players of their respective industries such as, Bajaj, Pricol, Kirloskar, etc.
• I Initiated a new strategy for India-Bangladesh Trade interface which was a mix of Rail and Road movement that helped in the speedier export of products and furthermore decrease of expenses by 30%.
• My experience at MGH helped me utilize my skills and provided challenging opportunities.

Apr 2014 – Jun 2014 · 2 mos · Gurgaon, India

• Project -Tupperware's entry into Gurgaon's condominiums
• Designed a road map for entry of new Tupperware Products in the Indian market.
• Assisted in Tupperware's digital mobile app, Product selection and comparative analysis of products sold over E-commerce websites.

Apr 2013 – May 2013 · 1 mo · New Delhi Area, India

• In the first month, I did administration work such as checking and keeping all the accounts.
• I, then voluntarily took up field work where I visited children suffering from terminal diseases to ask for their wishes which were then conveyed to various social and corporate houses in order to raise funds. A conference was organised thereafter, where the children's wishes were fulfilled through the funds raised. This was done in the presence of all the donors and parents. A thoroughly enriching experience which made me thankful each day thereafter, for all that I am blessed with.