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Kartik Meena

Business Development Executive

Pune, Maharashtra, India8 yrs 6 mos experience
Highly Stable

Key Highlights

  • Scaled revenues to Rs35 Cr/month in FMCG.
  • Launched profitable private-label brands.
  • Managed cross-functional teams of 120+ members.
Stackforce AI infers this person is a strategic leader in FMCG and E-commerce sectors.

Contact

Skills

Core Skills

Channel Relationship ManagementSalesCategory ManagementProcurement StrategyStrategic Sourcing

Other Skills

Contract NegotiationDistribution Channel ManagementInventory PlanningMicrosoft PowerPointNegotiationNew Market ExpansionP&L ManagementPricing managementPrivate label launchingSupply Chain ManagementTeam ManagementTime ManagementVendor Management

About

Strategic and growth-focused sourcing & category leader with 8+ years of experience in driving high-impact operations across FMCG, staples, and grocery categories. Proven success in building businesses from scratch, scaling revenues up to Rs35 Cr/month, and transforming underperforming categories into profit-generating verticals. Currently managing a Rs8 Cr/month business at Udaan with consistent 5.4% margins across 60 brands and 35 vendors. Recognized for launching new cities, private-label brands, and designing data-driven strategies that drive revenue, expand rural market share, and improve operational efficiency. Skilled in product assortment planning, vendor negotiation, pricing optimization, inventory control, and full P&L ownership. Have led large cross-functional teams (120+), executed market-expansion initiatives across 12+ states, and built resilient sourcing networks with 85+ vendors. Driven by insights, powered by execution — I turn strategy into scalable, profitable growth. Open to leadership opportunities in Category Management, Procurement, and Sourcing across FMCG, Retail, and E-commerce sectors.

Experience

Phonepe

Channel Sales Manager

Aug 2025Present · 7 mos · On-site

Channel Relationship ManagementSalesDistribution Channel Management

Udaan.com

Regional Category Manager

Feb 2025Aug 2025 · 6 mos · Gurugram, Haryana, India · On-site

  • Managing Rs8 Cr/month business at 5.4% margin across 60 brands and 35 vendors.
  • Leading product mix, pricing, inventory, and budgeting to optimize profitability.
  • Expanded rural market share through strategic buying and sales campaigns.
  • Onboarded new brands to diversify category portfolio and meet demand gaps.
  • Mentoring 7 direct and 80 indirect team members across multiple Cities.
  • Strengthened vendor relationships and secured better terms through negotiation.
  • Used market analytics to design high-impact growth strategies and improve efficiency.
Vendor ManagementPricing managementInventory PlanningNew Market ExpansionProcurement strategyCategory Management

Last mile channel enhancement (lmce)

National Key Account & Category Manager (FMCG)

Oct 2023Dec 2024 · 1 yr 2 mos · Noida, Uttar Pradesh, India · On-site

  • Managed Rs7.5 Cr/month category across 11 states, leading product, pricing, inventory, and financial strategy.
  • Launched a private-label brand generating Rs 1.3 Cr revenue in 3 months.
  • Oversaw 120-member team and 15 key accounts, aligning execution with growth goals.
  • Strengthened vendor partnerships and led pricing negotiations to improve margins.
  • Drove market expansion through sales strategy, campaign execution, and data-backed planning.
Vendor ManagementPricing managementInventory PlanningCategory ManagementStrategic Sourcing

Reliance retail

Category & Merchandise Manager (Staples)

Nov 2022Oct 2023 · 11 mos · Indore, Madhya Pradesh, India · On-site

  • Managed Rs27 Cr/month staples business across 7 cities, covering key SKUs like sugar, oil, pulses, flour, Dryfruits & spices.
  • Turned a loss-making category profitable in 3 months, increasing contribution margin by 25%. (Awarded for this achievement)
  • Led strategic buying, trend-based assortments, and new product launches to capture customer demand.
  • Built strong vendor network (85+ partners), negotiated better terms, and improved brand visibility.
  • Designed pricing & inventory strategies to balance profitability and availability.
Vendor ManagementPricing managementInventory PlanningCategory ManagementStrategic Sourcing

Udaan.com

5 roles

Regional Category and procops lead (Staples)

Promoted

Jun 2022Nov 2022 · 5 mos · On-site

  • Scaled Staples category from Rs0 to rs35 Cr/month.
  • Owned end-to-end buying, assortment, and pricing strategy based on market insights.
  • Improved margins through data-driven pricing and inventory efficiency.
  • Led cross-functional execution with ops, finance, warehouse & sales teams.
  • Managed a 35-member team, driving performance and profitability.
Vendor ManagementPricing managementInventory PlanningCategory ManagementStrategic Sourcing

City Operation And Sourcing Lead

Aug 2021May 2022 · 9 mos · On-site

  • Coordinated between sales and operations teams to align with organizational goals, streamlined processes, managed supplier relationships, ensured timely deliveries, negotiated competitive pricing, contributed strategically to operational excellence, resolved logistical challenges, and facilitated inventory management through discussions with the operations team for inwarding, outworking, and stock control.

City Area Supply Lead

Mar 2021Aug 2021 · 5 mos · On-site

  • Orchestrated sales activities, operational requirements, and supplier relationships to align with organizational objectives.
  • Streamlined workflows, troubleshoot operational bottlenecks, and maintained smooth operational processes.
  • Negotiated competitive pricing with vendors and manufacturers while maintaining quality standards and profitability.

Business Development Team Lead

Dec 2019Mar 2021 · 1 yr 3 mos · On-site

  • Led the Business Development Team in category planning and assortment selections for new launches at udaan.com in Pune, Maharashtra, India.
  • Developed the supplier network and managed day-to-day operations, focusing on team building, training, and cross-functional collaboration.

Business Development Executive

Jul 2019Dec 2019 · 5 mos · On-site

  • As a Business Development Executive at Udaan (Bhopal), I built product assortments and onboarded suppliers for the marketplace model, coordinated cross-functionally with sales, warehouse, and operations teams to ensure seamless business execution, and successfully grew the staples category business from 0 to Rs 6 crore per month with 14 suppliers.

Shop kirana e trading private limited

Sales Team Lead

Apr 2018Jun 2019 · 1 yr 2 mos · Bhopal, Madhya Pradesh, India · On-site

  • Managed a team of sales representatives to meet sales targets, created and implemented strategies to boost revenue and performance, and trained the team on product knowledge, sales skills, and customer service.

Nahar poly films

Operations Supervisor

Apr 2017Feb 2018 · 10 mos · Mandideep, Madhya Pradesh, India

  • Led a team of 2 members to manage day-to-day stock shifting operations, including inwarding and outwarding of goods. Responsible for aligning the team on task priorities, ensuring smooth execution, and maintaining operational efficiency. Managed attendance, monitored performance, and provided guidance to ensure timely and accurate completion of stock movements.

Education

SARVEPALLI RADHAKRISHNAN UNIVERSITY

Bachelor of Business Administration - BBA

Apr 2018Jul 2020

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