Khushboo Chopra

Digital Marketing Specialist

Delhi, India5 yrs 6 mos experience

Key Highlights

Scaled user base from 100 Mn+ to 150 Mn+ in a year.
Led integrated campaigns with celebrity endorsements.
Expert in brand strategy and go-to-market planning.

Stackforce AI infers this person is a Consumer Tech marketing expert with a strong focus on brand strategy and user engagement.

Contact

Skills

Core Skills

Brand StrategyGo-to-market Strategy

Other Skills

Brand BuildingMarket ResearchSocial Media MarketingMarketing CampaignsConsumer BrandingConsumer InsightsBrand PartnershipsVendor RelationsProblem SolvingP&L ManagementCommunication DevelopmentBrand positioningContent StrategyE-CommerceAccount Planning

About

Senior Brand Manager and MICA alum with 6+ years of experience in Consumer Tech. Driving growth through brand strategy, GTM planning, integrated 360° campaigns, and consumer insights. Skilled at leading large budgets, managing agencies, and crafting narratives that move both brand and business metrics. Scaled user base from 100 Mn+ to 150 Mn+ in an year. Core Skills: GTM Strategies | Influencer Marketing | Brand Management | Digital Marketing | P&L Management | Influencer Marketing | Brand Strategy | Product Management | Marketing Campaigns | Media Planning | Cross-Cultural collaboration | Market Analysis & Assessment | Product Marketing

Experience

5 yrs 6 mos

Total Experience

1 yr 4 mos

Average Tenure

1 mo

Current Experience

Google

Digital Marketing Strategist App

Mar 2026 – Present · 1 mo

Zupee

Senior Brand Manager

Jul 2024 – Oct 2025 · 1 yr 3 mos · On-site

Led Brand Strategy and comms plan to change the perception of ludo in India
Implemented GTM Plans across regional markets gaining market share by 10%
Led consumer insights and reseach charter to building brand communication and product changes
End to end planning, execution for multiple celebrity led campaigns on ATL and BTL channels
Collaborated with Perfomance, Media, Analytics, Content and Product teams creating frameworks ensuring brand consistency
Scaled user base from 100 Mn+ to 150 Mn+ with integrated campaign, influencer marketing and on ground events

Brand BuildingGo-to-Market StrategyMarket ResearchSocial Media MarketingMarketing CampaignsConsumer Branding+1

Baazi games

Brand Manager

Dec 2022 – Jul 2024 · 1 yr 7 mos · Delhi, India · On-site

Led Brand and Content initiatives to build love for poker in India
Devised Brand Strategy and Communication Strategy for the flagship brand, PokerBaazi for next 2 years
End-to-end campaign strategy , devising positioning and marketing plans for the umbrella brand and each tournaments organised by PokerBaazi on ATL and BTL Channels
Created long form content with real users to position poker as a game of skill with high engagement and views on YT and JioHotstar

Consumer InsightsBrand PartnershipsVendor RelationsProblem SolvingP&L ManagementBrand Strategy+4

Shaadi.com

Associate Brand Manager

Apr 2021 – Dec 2022 · 1 yr 8 mos · On-site

Designed Media strategy for ATL and BTL channels
Executed brand campaigns in South and International markets
Scaled followers on Instagram by 10x with organic content
Led Digital first social impact film for independence day garnening 10Mn views

Consumer InsightsVendor RelationsProblem SolvingBrand BuildingP&L ManagementBrand Strategy+2

Rb

Live Project Intern

Sep 2020 – Jan 2021 · 4 mos

Content Strategy and web development for a Direct to Consumer website for the entire health and hygiene portfolio of Rb.
Designed Brand pages, website banners for better user experience and customer engagement.
Curated content for each brand page and product description page
Ran multiple A/B test to devise frameworks for best designs and clicks

Content StrategyProblem SolvingE-Commerce

People interactive

Brand Marketing Intern (PPO Holder)

Apr 2020 – Jun 2020 · 2 mos

Handled end-to-end launch of a website for a national campaign that would serve as a one-stop solution for online weddings during pandemic.
Strategised and executed content for all social media properties of Shaadi.com and increased
engagement rate by 20%

Kotak securities

Assistant Manager

Jul 2017 – Jun 2018 · 11 mos · New Delhi Area, India

Worked in the Sales department as a Relationship Manager of HNI clients and giving them financial advice and managing their portfolio.
Responsible for business development and managing corporate accounts.

Power system operation corporation ltd

Intern

May 2016 – Jul 2016 · 2 mos

Undertook project to understand the financial transmission rights.

Getmecab

Content Manager

Dec 2015 – Jan 2016 · 1 mo

Proactively worked with Google adwords and digital marketing Softwares. Responsible for collaborating with content writers and managed to improve the SEO of the website.