Divya Chandrakar

Digital Marketing Specialist

Bengaluru, Karnataka, India22 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in Marketing Automation and Sales Operations.
  • Proven track record in managing international client relationships.
  • Strong analytical skills in market research and competitive profiling.
Stackforce AI infers this person is a Marketing Automation Specialist with expertise in Sales Operations and Business Intelligence.

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Skills

Other Skills

Sales OperationsChannelCRMBusiness IntelligenceTeam ManagementSalesStrategyChannel PartnersCompetitive AnalysisMarketing ManagementManagementMarketingDemand GenerationMarket ResearchCampaign Management

About

Professional with experience in various business functions like Distribution Management, Channel sales, Business Intelligence,Sales support,Sales operations, Relationship Management, Market Research & insights, Competitive profiling etc. Comfortable working alone & with teams Have exposure in handling international clients

Experience

22 yrs
Total Experience
5 yrs 4 mos
Average Tenure
10 yrs 10 mos
Current Experience

Kyndryl

Marketing Automation Strategist at Kyndryl

Sep 2021Present · 4 yrs 8 mos

Ibm

2 roles

Marketing Automation Specialist

Promoted

Feb 2019Present · 7 yrs 3 mos · Bangalore

Compaign specialist

Jun 2015Jan 2019 · 3 yrs 7 mos · Bangalore

Ibm india pvt ltd

Market Segment Manager

Sep 2010Jan 2015 · 4 yrs 4 mos · Bangalore Area, India

  • Program Manager for software solution - Content Managent

Ibm

2 roles

Business Analyst

Promoted

Jun 2007Aug 2010 · 3 yrs 2 mos

  • I handled two projects
  • 1.GMUSOC-COE(July 07 – May 09) :
  • Managed the requirement's process , deliver standard and ad hoc deliverables, provide documentation and educating for designated customer groups
  • Maintained close linkage to Geo and Global BU counterparts within the COE to advance standard processes and deliverables
  • Managed Global and Geocadence - maintaining necessary linkage to SSL owners/community
  • Applied professional knowledge of sales info and analysis requirements, specification, generation, validation, data analysis.
  • Leverage knowledge of standard deliverables to reduce the number of ad hoc reporting
  • Make decisions based on overall COE strategy while balancing BU needs
  • Pro actively seek opportunities tostreamline/standardise/automate BU reporting
  • Provide value-add data analysis to BU
  • 2.Insurance Analyst- FSS Sector(June09 – August 2010)
  • o Research & create the customer review deck for the sales team
  • Support the global sales team, in providing the financial and market information about the different insurance players
  • Understand the market trends, competitive trends & analyze
  • Attend to & Deliver various side projects

Business Partner Relationship Manager(Channels sales)- North & West India Upcountry Market

Jan 2005Jun 2007 · 2 yrs 5 mos

  • It involved overall Channel Management, Channel Support, Channel Development
  • o Developing Channel business by identifying all potential Retailers / Resellers / SI’s etc in the assigned territory, mapping them against the required profile and finally recruiting them as Business Partners.
  • o Partner Induction through Tele Coaching, Sales monitoring & Repeat order.
  • o Interacting with the end customers, generating the leads & passing on the same to BP.
  • o Demand generation by organizing & coordinating segment specific Marketing activities for business Partners.
  • o Identifying new markets, new channel partners, and SME Customers (in liaison with resellers) from time to time for achieving incremental growth in Business as well as Market Reach.
  • o Affective Sales Cycle Management by engaging with Small & Medium Enterprise Customers in the Territory.
  • o Optimum Inventory Management of the stocks at all levels of Distribution network.
  • o Support field Team & BPRM (Reporting Manager) to ensure High Partner and Customer Satisfaction Ratio.
  • o Complete Territory Ownership in Driving Run rate Business in the territory.
  • o Support Team members by providing Relevant MIS

Redington india ltd

Marketing Co-ordinator

Sep 2003Dec 2004 · 1 yr 3 mos

  • Channel Management, Order Management, Inventory Management
  • o Interacting with Corporate, Institution and generating sales leads.
  • o Inventory Management for the branch using DRP
  • o Order Processing, Quotation offers, PI and arranging for the shipments
  • o Preparing Reports for the fortnightly and monthly sales tracking.
  • o Assisting ASM for the Product promotion.
  • o Interaction with Customers & Negotiations with both vendor & partner level.
  • o Coordination with Division / Logistics

Education

LTIMSR,Nagpur

MBA — Marketing & Finance

Jan 2000Jan 2001

Nagpur University

Bachelor of Commerce (B.Com.)

Jan 1999Jan 2001

BMV

JVC

Nagpur University

Pandit Ravishankar Shukla University

Pandit Ravishankar Shukla University

Pandit Ravishankar Shukla University

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