Jun 2024 – Jul 2025 · 1 yr 1 mo · Gurugram, Haryana, India

Apr 2023 – May 2024 · 1 yr 1 mo · Gurugram, Haryana, India

• Spearheaded initiative to shoot brand’s first documentary for Hotstar achieving 350M+ impressions; organically ranked as a top documentary, bolstering brand presence by increasing user traffic by 20%
• Improved brand health by designing outcome based brand narratives and implementing performance marketing ads; resulting in 15% QoQ reduction in Customer Acquisition Cost and 30% QoQ increase in revenue
• Designed and executed the first-ever brand campaign across YouTube and Meta, delivering 80M+ impressions, garnering 1M+ home page traffic and increasing brand awareness by 7% through Brand Lift Study
• Collaborated with SEO team to implement online reputation management (ORM) platform for addressing social media escalations, enabling keyword-based search results and removal of fake reviews; leading to 80% QoQ increase in positive online results
• Identified key influencers and implemented influencer-based marketing activations through 10+ campaigns, resulting in driving 2L+ monthly users and contributing 30% of overall platform traffic
• Spearheaded PR initiatives to align the founder's vision with media, securing 50+ positive placements in top publications through authored articles, industry stories, and listicles

Jun 2021 – Dec 2022 · 1 yr 6 mos · Bangalore Urban, Karnataka, India

• Led initiative to enter the American market by tailoring current use cases for new customers
• Designed Shopalyst and Google Ads solutions to improve Google Lighthouse Score of landing page by 30%; led to 60% reduction in ad spend ($ XXX annual savings)
• Led development of D2C offerings, collaborating with 4+ product and engineering teams to successfully penetrate the untapped Indian D2C market by onboarding new brands
• Partnered with engineering team to develop a new tool to improve ad shopability
• Developed deep understanding of market trends through detailed data analysis via Quicksight, led to new sales pitches

Apr 2020 – Jun 2020 · 2 mos

• Devised marketing strategy to supply steel to TATA motors; analyzed Indian automobile industry to understand current supply chain and determine key component suppliers which lead to new business opportunities worth $ XX M

Aug 2017 – Aug 2018 · 1 yr · Gurgaon, Haryana, India

• Traded in Interest Rate Futures Markets Eurodollar, Federal Funds, VSTOXX & Treasury bonds in 50+ outrights, 150+ calendar
• Achieved a profit of $6000 in a single month; generated highest profit $20,000 amongst the incoming batch of 36+ fresh traders
• Managed highest clip size in the batch of 36 traders with 80 lots in spreads and 40 lots in outrights in the US Treasury Bonds
• Achieved 60-70% correlation in predicting prices using interdependency and links between securities using Bloomberg Terminal