Jan 2026 – Present · 4 mos

Dec 2025 – Present · 5 mos · Hybrid

• Contributing Author in Forbes Tech Council: https://councils.forbes.com/profile/Lisa-Sharapata-CMO-AI-GTM-Strategy-Metadata-io/a15f1d92-0c2e-42d6-9734-f655df7a3a68

Apr 2025 – Present · 1 yr 1 mo · Remote

• Category Creation & Revenue Scale: Led the launch of the Agentic GTM category, driving a 35% increase in annual revenue and a 247% surge in pipeline.
• Up-Market Acceleration: Pivoted our targeting to leadership in larger accounts, resulting in a 205% ACV improvement and a 71% reduction in deal cycles (from 7 months to 2).
• AEO & GEO Strategy Leader: Orchestrated a 70% increase in inbound traffic by pivoting from traditional SEO to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This reduced reliance on paid search and gift cards, while capturing high-intent leads from AI-driven discovery platforms.
• Efficiency-First Growth: Modernized our GTM stack to reduce overhead by 60%, achieving a 4x LTV:CAC ratio and a 186% quarterly ROI.
• Funnel Mastery: Optimized conversion workflows to deliver a 67% improvement in Stage 1 to Pipeline rates.

Feb 2025 – Present · 1 yr 3 mos · Remote

• At 4Profit GTM, we believe in making marketing the strategic heartbeat of your business, not just a support function. Our mission is to help drive real results by mapping strategic alignment to flawless execution.
• ✔ GTM Strategy & Execution – Integrating marketing, sales, and customer success into cohesive, data-driven strategies.
• ✔ Demand Generation & ABM – Creating intentional, high-impact campaigns that deliver predictable pipeline and revenue.
• ✔ Brand & Content Strategy – Crafting compelling narratives that elevate your brand and drive measurable engagement.
• ✔ Marketing Operations & Analytics – Leveraging automation, analytics, and efficiency to scale your marketing impact.
• Ready to optimize your growth engine? Let's connect!

Jun 2023 – Present · 2 yrs 11 mos · virtual

• Way too many businesses struggle because of challenges with their GTM, but they often don't recognize this is why they are struggling. I'm passionate about helping spread the word about what GTM is and the importance of having a solid GTM in place to help more businesses succeed.

Sep 2022 – Feb 2025 · 2 yrs 5 mos · Salt Lake City Metropolitan Area · Remote

• As CMO, I was brought in to transform an underdeveloped marketing function into a scalable, results-driven growth engine. I built the digital, product, field, and marketing operations functions from scratch, creating a high-performing, data-driven marketing organization.
• I lead go-to-market strategy, demand generation, brand positioning, and thought leadership -- while revamping the sales development team to deliver quality accounts and support AEs in prospecting. My focus is on creating a personalized, automated, and scalable marketing journey that drives predictable pipeline, revenue, sustainable, profitable growth, and lasting customer relationships.
• Key Results:
• ► Increased ACV by over 300%, achieved 43% conversion rate to closed won revenue and 50% growth, resulting in +3M EBITDA.
• ► GTM Transformation: Transitioned from a reactive, lead-based approach to a proactive, account-based marketing motion (ABM), delivering over $100M in marketing-generated pipeline with a 53% conversion rate to closed-won revenue.
• ► Website and Brand Performance: Rebuilt the website, increasing traffic by 23%, new users by 13%, and meetings booked by 67%, while transforming it into a high-value demand generation channel.
• ► SEO Impact: Achieved a 233% increase in clicks and 405% growth in impressions (4.1M), with non-branded search traffic up 507%.
• ► New Product Packaging: Launched Leadership, DEI, and Team Performance offerings, aligning with buyer budgets and increasing ACV by over 300%.
• ► Event ROI Boost: Enhanced event strategy with "Arbinger Connect" networking events, delivering over a 10X ROI and strengthening customer relationships.
• ► Data Transformation: Built a GDPR-compliant database, automating lead routing and enrichment for efficiency and scalability.
• Through these initiatives, I’ve elevated Arbinger’s marketing performance, driving predictable growth, operational efficiency, and a high-impact market presence.

Oct 2021 – Aug 2022 · 10 mos · San Francisco Bay Area · Hybrid

• BoostUp.ai (now Terret) brought me in to build out the marketing team and establish the brand and positioning in the Revenue Operations & Intelligence high-growth market. Responsible for brand awareness, pipeline creation, digital marketing, account-based marketing, technology partnerships and GTM strategy.
• Lead the analyst relationship process and product positioning in the inaugural Forrester Wave for the Revenue Operations & Intelligence category *As the youngest brand in the Wave, we ranked in the top 3 for Forecasting, Pipeline Management and achieved "Strong Performer"
• Part of the leadership team that raised $30M in Series B
• Evolved our GTM motion to an intent-driven model focusing on "in-market" ICP fit accounts, which improved ACV 300%, and pipe coverage 4x in the first 3 months
• G2 Momentum Leader 3x in a row (and got G2 Grid renamed to RO&I)
• Established partnership with Mindtickle to evolve platform capabilities and expand TAM and database

Aug 2020 – Oct 2021 · 1 yr 2 mos

• Recruited to achieve aggressive business objectives of 75% growth in a market currently growing at a 25% rate.
• Results:
• Increased pipeline 30% month over month, with a 93% YoY increase in ARR
• Improved conversion rates from "Marketing Qualified" to "Pipeline" 6x in first 90 days
• Grew SOV 50% thru Content Marketing, Thought Leadership and pillar messaging strategy
• Improved YoY pipeline 81%, win rate 12%, and cycle time by 13%
• Part of the executive team that raised over $200M in 9 months [series D&E]
• Responsible for building the global go-to-market strategy in order to create brand awareness, generate pipeline, account-based marketing, product, and category messaging, as well as content strategy for the entire customer lifecycle. I lead all aspects of growth operations, BDRs, digital and field marketing, content creation, communications, and social.
• Additional Milestones:
• Established a predictive revenue model with an intent data approach
• Stood up an Account-Based program from scratch in the first 90 days
• Re-Branding, evoled product messaging and positioning to define new category

Jun 2020 – Jan 2025 · 4 yrs 7 mos · Remote

• Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Jan 2020 – Present · 6 yrs 4 mos

• CMO School Graduate (2025/2021) AI GTM / Revenue Architecture / CRO School

Jan 2020 – Present · 6 yrs 4 mos

• Advising on how to improve the Hushly Platform to achieve better Account-Based content experiences. Hushly’s content engagement and conversion platform delivers a complete solution – content engagement, lead conversion, and enrichment – for B2B marketers executing lead generation and ABM campaigns.

Oct 2019 – Aug 2020 · 10 mos

• Brought in to push the limits of Account-Based Marketing using a modern tech stack including intent data, predictive analytics, dynamic segment-based display, content, and chat. Organize and speak at events/webinars and generate content to create awareness and advocacy. Work closely with product marketing to design the category and manage the field team to deliver pipeline results.
• Increased Stage 1 conversions 117% YTD, cycle time 13% to achieve aggressive goals
• Quick pivot during COVID-19 to achieve 81% YoY Pipeline Growth; 17% over target [in May]
• 46% increase of time on page; 56% decrease in bounce rates
• Improved Share of Voice 24% in 6 months
• Created an engaged CMO community (CMO Coffee talk) of over 2,700 marketing leaders

Jul 2016 – Oct 2019 · 3 yrs 3 mos · 230 W. Monroe St. Suite 1200 Chicago, Illinois 60606

• (formerly Teradata) Developed entirely new business strategies and brand positioning with the leadership team under new PE ownership. Led the company’s brand strategy and messaging, content marketing, website (SEO), ABM program, and all Paid/Owned/Earned channels. Managed the global team responsible for creative execution across the customer life cycle to achieve revenue goals with limited marketing budget.
• Took the company from $12M ARR to $50M ARR in 3 years
• 150% new name sales growth - Paid, owned, and earned channels
• 3X pipeline growth thru Content Marketing, organic, and influencer marketing
• Increased brand equity and grew audience base by 137% in 2017; 54% in 2018
• 1.8% increase in on-line conversion rates thru SEO, PPC and UX improvements
• 30% Growth in Cross-sell / Upsell for Customer Marketing

Nov 2014 – Jul 2016 · 1 yr 8 mos

• Teradata Marketing Applications (Aprimo)
• Creating the Data-driven Marketing movement.
• Reported directly to the CMO. Developed multi-touch campaigns composed of a strategic mix of inbound and outbound tactics to drive engagement and ROI - including an ABM program that accelerated conversions 25%.
• Led the creation of campaign strategies and execution, to enable significant brand awareness, pipeline, and accelerated revenue growth. Managed large budgets, direct reports, external agencies, and cross-functional teams.

Jan 2008 – Jan 2014 · 6 yrs

• Licensee of Jockey International Inc.
• Launched new line of scrubs from the ground up to achieve $7.5M annually at wholesale by collaborating with executive team of Jockey International. Directed and executed Jockey print and web marketing campaigns, POS, and social including a campaign that increased engagement by 116%.

Feb 2007 – Nov 2014 · 7 yrs 9 mos

• Reported to the SVP of sales and marketing. Managed $3M+ budget. B2B2C Healthcare market.
• EBITA responsibility. Created an integrated marketing program for seven product lines across multiple channels. Managed content strategy, social, web, and creative for 21 seasonal campaigns including sales enablement.
• Achieved $7.5M annually at wholesale with the executive team of Jockey International
• Developed “nurses week” program that grew audience by 257%
• Cultivated partnership that generated 116% new engagement
• Encompass is one of the leading manufacturers and marketers of reusable textiles, professional apparel, therapeutic support surfaces and disposable and single use medical products. White Swan focuses on professional apparel including uniforms and scrubs.

Jan 2007 – Aug 2008 · 1 yr 7 mos

• Brand Management and Packaging department. Developed a strategy and creation of POS materials, placement, and product packaging for Vera Wang and Bobby Flay.

Aug 2006 – Jun 2008 · 1 yr 10 mos · Mequon, WI

• Adjunct professor of Art Fundamentals

Jan 2005 – Jan 2008 · 3 yrs

Jan 2002 – Jan 2006 · 4 yrs

• Worked directly with the CMO to bring all creative in-house for 24 divisions to develop unified brand across the country. Collaborated with executive team to create and implement new brand standards and managed a team of creative talent to produce over 400 ads a week plus promotions, billboards, web ads and brochures for 12 divisions. Art Directed photoshoots and managed the entire print process.

Jan 1999 – Jan 2002 · 3 yrs

• Built an in-house marketing team and directed marketing efforts including creative work, print collateral, website, email campaigns, POS, advertising, and many related tasks. Reported directly to CMO and developed creative guidelines unifying our brand across the nation. Developed the go-to-market strategy and executed projects.

Jan 1997 – Jan 1999 · 2 yrs