Hitesh Singh

Business Development Executive

Bengaluru, Karnataka, India6 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in category growth marketing and product management.
Led initiatives impacting thousands of underprivileged children.
Proven track record in launching successful marketing strategies.

Stackforce AI infers this person is a B2C marketing professional with expertise in product management and consumer insights.

Contact

Skills

Core Skills

Growth HackingProduct ManagementGo-to-market StrategyDigital MarketingConsumer ResearchMarket Research

Other Skills

Customer AcquisitionSupply Chain ManagementNew Business DevelopmentConsumer InsightLaunchesContent MarketingStakeholder ManagementCommunicationCross-functional Team LeadershipCategory ManagementBusiness InsightsUser ResearchConsumer BehaviorStrategic MarketingResearch Skills

About

An enthusiastic business professional who takes pleasure in tackling difficult business challenges from a consumer-oriented perspective. He has expertise in category growth marketing and new product management.

Experience

6 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 6 mos

Current Experience

Zepto

Senior Category Manager -2

Dec 2024 – Present · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Country delight

2 roles

Manager - Growth

Jan 2023 – Nov 2024 · 1 yr 10 mos

Growth HackingCustomer Acquisition

Associate Manager - New Products

May 2021 – Jan 2023 · 1 yr 8 mos

Supply Chain ManagementNew Business DevelopmentConsumer ResearchProduct ManagementConsumer InsightGo-to-Market Strategy+1

Krishi manthan, iim ahmedabad

Marketing Manager

Aug 2020 – Jan 2021 · 5 mos · Ahmedabad, Gujarat, India

Ideated & launched outreach program in 25+ campus|Achieved 5.3Lakh reach generated 4.5 lakhs revenue.
Developed and launched improved Campus Ambassador Program with live performance tracker.
Coordinated with team of 190+ ambassadors from 148 campus |Introduced milestone-based reward system.
Formulated digital marketing strategy & content marketing | Received 7100+ registrations (338 % growth)

Go-to-Market Strategy

Godrej agrovet limited

Summer Internship

Apr 2020 – Jun 2020 · 2 mos

1.Developed a blueprint for the Jersey Parlor: expansion encapsulating best practices to grow the network and per parlor sales throughput
2. Conducted market research for the Indian sweet industry and recommended five sweets for market entry in the South Indian market.

Consumer ResearchConsumer Insight

Smile- student mediated initiative for learning to excel

Coordinator

Feb 2020 – Feb 2021 · 1 yr · IIM-Ahmedabad

1. Selected & Led a team of 40 for mentoring 130+ underprivileged children and providing guidance on career opportunities and govt. aids | Pioneered initiatives - Scholarship repository, SMILE blogs.
2. Co-managed fund of 20 lakhs + to provide ration kits, medical aid, school fees, and smartphones to 2500+ households and migrant workers, in partnership with 5 NGOs and 20+ Community volunteers

Amul (vidya dairy)

Production Officer

Jun 2018 – May 2019 · 11 mos · Anand, Gujarat, India

Conducted hands-on training of 60+ students of SMC College of Dairy Science, AAU related to Icecream
Planned Production schedule and the implementation on shop floor according to organizational forecast
Liaison with 4 different cross-functional departments to carry out a smooth production process