Oct 2022 – Mar 2024 · 1 yr 5 mos · Singapore · Remote

• JFC Group - Philippines Region
• Overseeing the complete funnel marketing process.
• Successfully executed the first BLS (Brand Lift Study with AI-generated sound) in the Philippines region.
• Managed a budget of 3.5M USD, implementing campaigns across platforms and ad partners.
• Developed processes for prompt and smooth campaign delivery, tracked campaign KPIs and provided performance reports to stakeholders.
• Bank of Philippine Islands
• Introduced new ad partners to the media mix, resulting in a 30% reduction
• in spending while achieving a remarkable 48% growth in account opens with
• the bank.
• Automated the reporting process, significantly reducing overhead and
• streamlining the generation of insightful campaign performance reports.
• Achieved exceptional results in footfall tracking for the BFSI sector,
• demonstrating a keen understanding of industry-specific challenges and
• opportunities.

Sep 2021 – Oct 2022 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Jul 2021 – Sep 2021 · 2 mos · Gurugram, Haryana, India · On-site

Mar 2020 – Jul 2021 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

• Brand Communication & Digital Marketing
• Introduced “washroom” collaterals, working on insight derived from surveys to assess the effectiveness of BTL communication
• Optimized visibility deliverables by activating Google Ads & and using analytics, leading to 6% increase in click-through rates
• Account Management & Business Development
• Created end-to-end branding and advertising strategy for 20% accounts contributing >80% of revenues in Delhi NCR
• Studied market trends, benchmarked campaigns and created promotional calendars leading to an avg ROI of 2.2x
• Generated Δ 10% of monthly market revenues by upselling and cross-selling, consistently exceeding targets
• Reduced churn by 15%, creating new benchmarks in retention of existing customer base (~85%, Comp. Avg ~ 60%)
• Proposed and piloted the Client Success Team to improve client satisfaction and retention rates alongside the Sales Boiler Room
• Co-created sales pitch for Zomato’s new digital products: the Point of Sales system & Table Management Application
• Segmented ~200 innovators & and early adopters for the pilot in NCR; Increased contribution to 10% of total NCR revenues

Jun 2017 – Feb 2020 · 2 yrs 8 mos · Gurgaon, India

• I was working to develops and maintain long-term business relationships by serving as an internal advocate and client liaison between Google and their clients using the products Google Ads and Google Analytics.
• Key Responsibilities Include:
• Enhancing Customer Training with new skills and know-how for the maximum utilization of the platform for a greater reach.
• Onboarding new clients and make them realize the potential they can reach with the use of the product.
• Establish Customer Support and help them in case of a problem.