May 2022 – Jan 2024 · 1 yr 8 mos

Oct 2020 – Feb 2022 · 1 yr 4 mos · Tallinn, Harjumaa, Estonia

Aug 2018 – May 2020 · 1 yr 9 mos · Gurgaon, India

• Taboola is the leading discovery platform, serving over 300 billion recommendations to over 1.6 Billion unique visitors every month on 25000 of the Web’s most innovative publisher sites, including MSN, USA Today,Business Insider, NDTV, India Today group , Times Now The Hindu, Indian express and The Weather Channel.Headquartered in New York City
• As Country Manager - India ,I led Enterprise Sales by creating publisher partnerships to leverage Taboola platform for retaining users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Drive advertiser success and relationships with Taboola media partners. Lead a a pan India Taboola Sales team to achieve revenue goals.Learn more at www.taboola.com and follow @taboola on Twitter.
• ACHIEVEMENTS:
• ● Established Taboola as the premium technology platform for Discovery
• ● Increased Taboola reach to 80% of Mobile Audience by signing new Enterprise Publishers .Added strategic advertiser partner logos by vertical to increase diversity – Real estate, Auto, Finance, Education, Retail, Entertainment, Health etc. Published key vertical case studies
• ● Doubled the Advertising Business revenue and grew margin by 80%
• ● Led Marketing and PR efforts to increase Taboola brand awareness
• ● Defining and executing annual business plan with focus on developing new customer logos, growing existing accounts and ensuring high retention and low churn
• ● Mentoring the team, hiring and training new hires on the consultative sales process.
• ● Driving sales productivity, sales cycle, demand generation.

Oct 2017 – Mar 2018 · 5 mos · Mumbai

• Lead partnerships with the goal of increasing subscriber base and revenue in South Asia. Responsible for enterprise partnerships with telecom, Set top devices,Broadband services, Fintech/mobile wallets, mobile devices, Consumer electronics in South Asia

Feb 2014 – Sep 2017 · 3 yrs 7 mos

• Mobile Marketing & Carrier Billing Partnerships for Content monetisation / VAS

Feb 2014 – May 2017 · 3 yrs 3 mos

• Driving the Direct to Customer Digital content monetization across 130 content partners & App stores such as Google Play , Samsung , Windows 10 etc with the overall responsibility to build innovation and partner ecosystem.Lead the Mobile Advertising and coupons business. Led new product development across Education and entertainment.
• Enable Partner brands to do multi channel re-targeting across text , voice, Data- CPC & CPM currency
• Launched a Single window mobile marketing solution across multiple channels like SMS,MMS, E Bill,USSD, IVR , Missed calls. Set up enhanced Account & campaign management for campaign launch, preview,tracking, testing,channel selection, create, upload & campaign set up

May 2010 – Feb 2012 · 1 yr 9 mos · Gurgaon, India

• Head Marketing of Portable Audio video and Accessories in the Philips Consumer Lifestyle Division of Philips Electronics. Doubled market share of MP3/4 players and increased the profitability by implementing local production.Successfully launched and led the growth of Philips portable headsets in India. Led market research and implemented the "Obsessed with Sound" campaign

Oct 2007 – Jan 2009 · 1 yr 3 mos · Singapore

• Spearheaded the launch of Digital Multimedia WAP & WEB portal that is optimized for Motorola devices through unique discovery experiences.This was the first of its kind direct to consumer branded initiative by a device major to create differentiation , new recurring revenue streams & increase stickiness for smartphone ,feature and mass market devices
• Signed up all the GSM operators for the launch , billing integration and joint marketing of Motorola's multimedia service
• Pioneered the business model of bundling services/Content with the device sale providing incremental revenue opportunities while reducing the preload costs by 10X
• Retail Strategy to make the service visible & accessible through Retail experience zones
• Forged successful partnerships with 3rd party application developers for providing differentiated applications that tie into the WAP portal delivering a complete end to end experience.

Mar 2004 – Sep 2007 · 3 yrs 6 mos

• Marketing and sales of catalogue and non promoted products in India and South west Asia .
• Repackaging and repositioning of Catalog products – Collector’s edition, Value Packs, Gift packs, Seasonal Campaigns et all. Mainly positioned towards a younger buyer and a music collector
•  65% increase in sale and profits by 80%
•  The international catalog product share increased by 15% and profit contribution is around 30% from 22%
• Forged successful partnerships with IT companies , Telecom, media and software majors for content exploitation and joint marketing activities.

Jan 2002 – Jan 2004 · 2 yrs

• Reorganized the retail sales strategy of the Organization and restructured the sales Organization to take care of the growing music and home video retailing.
• The key account & retail sale contribution grew from 38% in 2002 to 60% in 2004. For non promoted products the contribution of retail grew from 50% in 2002 to 85% in 2004
• Set up alternative Sales structure to handle the burgeoning music retail in the country – Matrix Organizational Structure
• Spearheaded the development of a B2B system for on line order booking and processing system. This is designed like a virtual sales tool and helped reduce the order processing time from four hours to thirty minutes.
• Retail marketing & strategising innovative consumer promotions

Mar 1997 – Jan 2002 · 4 yrs 10 mos

• Pioneered the concept of chain management in music industry in India.
• The share in key retail was 5 points more than the overall country share of the company .
• Managed and increased the shelf and visibility share
• Formalized norms of Chain management and Category Management .
• Created a matrix format in Sales structure