Mar 2019 – Feb 2020 · 11 mos

Feb 2018 – Mar 2019 · 1 yr 1 mo

Jan 2018 – Apr 2020 · 2 yrs 3 mos

Oct 2014 – Jan 2018 · 3 yrs 3 mos

•  Planning & executing GTM strategies and campaigns across segments including government, public sector & large enterprises.
•  Responsible for brand building & demand generation programs across enterprise & government segments including advertising and promotions through various media houses and associations
•  Accountable for the demand generation activities for the region including events, telemarketing, email campaigns within the given budget also manage & execute internal events such as sales meet.
•  Manage public relations and media communications - country’s local PR expert working with the APAC regional PR team for local information dissemination
•  Drives Channel , OEM & Alliances Marketing - Work with channel, bring productivity & progress in the way channel push campaigns are delivered, design, delivery and tracking of the campaigns influenced by partners.

Nov 2011 – Oct 2014 · 2 yrs 11 mos · Gurugram, Haryana, India

• # Planning marketing strategy, positioning & messaging in collaboration with country manager & business heads in order to sustain & further our market position in India & Middle East.
• # Managing end-to-end marketing seminars and events, including the management of event logistics and securing key resources/speakers across the India & Middle East. This includes execution on site and supporting and maximizing the impact of speakerships at these events. Supporting the speaker by creating the topic for the presentation, pitching topics to conference organizers and creating the content with help from the sales team.
• # Develop, sustain & leverage relationships with customers, partners & prospects to execute advocacy programs, user conferences, etc.
• # Managing demand generation programs for new logos, upsell & cross sell to existing customers ensuring , the lead management process and metrics achieving the targets for marketing contribution to the sales pipeline target
• # Leverage all aspects of web marketing and social media tools to build communities that increase awareness and drive inbound enquiries, to help drive direct sales leads, sales revenue, and measure marketing impact
• # Work with the corporate marketing team, to develop and deliver regional marketing programs targeting prospective end users and existing installed base customers – expanding the presence. Proactively track details/requirements for program success and ROI analysis.
• # Manage and operate within the allocated regional marketing budget
• # Develop and deliver effective internal and external communications

Jun 2010 – Dec 2011 · 1 yr 6 mos · Greater Delhi Area

• # To generate revenue from key accounts through consulting & new business development
• # Identifying & creating upsell & cross sell opportunities in existing accounts
• # Interacting with marketing heads and CEOs at the client end & the creative team for Ideation & conceptualization of marketing campaigns & collaterals
• # Understanding campaign briefs (database related, direct marketing, lead generation, corporate events, activations, promotions, rural & digital campaigns)
• 
• # Being involved in the ‘need based solution’ process from start to finish, to closely working with the team to drive customized solutions successfully.
• 
• # Project Management of marketing campaigns (direct marketing / lead generation / events / activations/ rural marketing/ digital marketing) for key accounts
• 
• # Managing project deliverables & ensuring quality of marketing campaigns execution through business intelligence, tele calling, events, rural & digital team
• 
• # Worked closely with key clients and to maximize revenue from them by offering Data Driven, Events & Activation, Rural Marketing and Digital Marketing Solutions.
• 
• # Build, develop & enhance relationship with new clients

Jul 2009 – Jun 2010 · 11 mos · Greater Delhi Area

• # Working closely with clients and to maximize revenue from them by offering print, online, events and conferences solutions.
• # Interacting with marketing heads and CEOs at the client end to creative directors and media planers at the agencies, responsible to drive business.
• 
• # Focus on providing ‘need based solution’ from start to finish, to closely working with editors to drive customized solutions successfully.
• 
• # Relationship building with existing business partners and to take responsibility for the up-selling and management of direct clients
• 
• # Independently managed key advertiser & agency accounts to get business and manage the client servicing thereafter, with associated revenue targets