Jan 2023 – Jan 2024 · 1 yr · United States · Remote

• Advisor to the CEO and other leadership on strategy, business development, revenue, and marketing.

Jan 2022 – Present · 4 yrs 4 mos · Atlanta Metropolitan Area

• Advisory board of venture-equity backed startup offering college sports fans reimaged experiences in NIL community: by players, for players.

Jan 2021 – Jan 2022 · 1 yr · Atlanta Metropolitan Area

• Recruited to drive transformational revenue growth through the establishment of a new marketing function. First enterprise-level CMO at the company which combined Learfield and IMG's college businesses. Rebranded the company and grew partnerships with nearly 200 high-profile athletic programs and over 20,000 brands and agencies. I served as the executive sponsor for Early Career Connections Employee Resource Group (ERG) and championed diversity and inclusion (DEI) initiatives. LEARFIELD is a media, data, publishing, and technology leader in college sports obsessed with serving fans. The company is PE-backed by Endeavor, Silver Lake, and Atairos. Customers included healthcare companies and hospitals, insurance, retail, alcohol and beverage companies, banks and financial services, QSR, hotels and hospitality, and consumer electronics, who relied on LEARFIELD to deliver impactful and award-winning campaigns, including recognition from Clio Awards and Digiday.

Jan 2018 – Jan 2021 · 3 yrs · Greater Atlanta Area

• Hired to stand up product marketing team and led strategy, messaging, positioning, launch planning, customer research, persona development, global cross-functional collaboration, and creative growth strategies to train more than 25 million people on AWS. Grew AWS Certification by 85% in one year. Speaker at AWS re:Invent 2019 and Transformation Day (London, 2019). Business focused on closing the industry-wide skill gap with training and certifications in machine learning, artificial intelligence, IoT, storage, compute, database, and a wealth of other services designed to scale flexibly and affordably, enabling new innovation supporting go-to-market initiatives and programs building ARR revenue. Certified Amazon Interview Bar Raiser. Founding co-chair of Connect@Amazon Atlanta chapter. Active in Amazon Mentors. Customers included financial services, healthcare, insurance, SaaS, startups, and individual builders looking to upskill.

Jan 2017 – Jan 2018 · 1 yr · Greater Atlanta Area

• Recruited to lead global marketing function in new CMO role in newly formed EES business with product line P&L ownership. With board decision to spin-off Resideo, the priority became divestiture planning and execution. Served IoT commercial and residential customers leading global team of product management, pricing, customer experience, customer marketing, and marketing communications to drive innovation and growth in electronics and SaaS in connected buildings and smart homes in $2.5B global business. Recognized among the top 300 social influencers at the company. Delivered energy savings, higher productivity, and greater comfort for customers ranging from residential consumers to corporate enterprise including retail, hospitality, data center, and hospital accounts.

Jan 2015 – Jan 2017 · 2 yrs · Portland, Oregon Area

• After the acquisition of Planar, promoted to lead international marketing, branding, product management, channel programs, and demand generation for combined customers in North and South America, Europe, and Middle East, as first enterprise-level CMO of the newly combined entity with product line P&L ownership. Leyard, headquartered in Beijing and traded on the Shenzhen exchange, is the market leader in visualization technologies, including fine-pitch LED display, has offices and marquee installations globally for companies like NBC, CNN, United Nations Headquarters, US Capitol Visitor Center, NFL, the Cosmopolitan Hotel, and BMW. Achieved #1 market share in LED video wall (2016) with innovative products and go-to-market approaches. Named on a patent for first-of-its-kind interactive touchscreen LED solution. Fostered key supplier and channel relationships. Drove and supported global expansion efforts, including corporate business development, branding, and go-to-market motions. Role required business planning, risk mitigation, organization design, and strategy.

Jan 2009 – Jan 2017 · 8 yrs · Portland, Oregon Area

• Promoted to head of global marketing, responsible for product-line P&L and customer-centric product strategy, innovation, product management, product marketing, channels, and marketing communications for innovative display products, including hardware and software. Customers included the digital signage, corporate, control room, retail, higher education, museums, luxury residential and hospitality, and other key vertical markets. First to hold the chief marketing role at the enterprise level after the strategy transition to digital signage and move to functional organization structure. Marquee installations improved the shopper experience, engaged visitors, and built brand for leading companies like Nike, Clemson University, Seattle Space Needle, Birmingham Airport, University of Michigan, Nebraska Furniture Mart, and the San Francisco Museum of Modern Art. Created new product categories, award-winning products, and increased enterprise value with revenue growth and margin expansion. Crafted messaging on immersive reality, augmented reality, and virtual reality offerings. Negotiated key supplier arrangements, influenced roadmaps, and fostered channel and influencer relationships to drive market adoption.
• Led strategy for Planar brand, Runco, serving luxury homeowners and their integrator partners in the custom electronics market (CEDIA), after leading the integration of acquisition, Runco. Responsible for marketing and product management for consumer electronics company (B2B2C) who pioneered the home theater, creating custom and premium video solutions for the most discerning homeowners. Launched award-winning home cinema projection products, including LED and 3D. Partnered on reality television show (DIY Network) for high-end theater make-overs featuring the homes of Oliver Stone, Nancy O'Dell, Patrick Warburton, and Kevin Connolly. Supported Runco, Vidikron, and Planar-branded offerings in a multi-channel/multi-brand strategy.

Jan 2007 – Jan 2007 · 0 mo

• Served as on-site executive leadership for the integration of Runco International, a luxury residential consumer electronics pioneer, after the acquisition by Planar, supporting three brands and a global channel and distribution sales team. Successfully integrated ERP and CRM systems, rationalized factories and product lines, and collaborated on organization design for the business unit. Helped consolidate industrial manufacturing sites and service locations in US and refreshed dealer and manufacturer's rep contracts. Runco International is a leader in custom electronics for the luxury residential real estate market, selling through specialty retail showrooms and demonstration centers around the world.

Jan 2005 – Jan 2007 · 2 yrs

• Appointed by the CEO into new role leading corporate strategy and development, including the due diligence and integration of multiple domestic and international acquisitions, board-facing business case development, and major system and facilities consolidation in the US and Europe. Later, served as an advisor and executive sponsor for three business divestitures. Worked cross-functionally to provide general management guidance as we sought to attain the investment thesis for this M&A activity. Worked collaboratively with operations to consolidate factories and service centers in France and the U.S. and built new industrial manufacturing location.

Jan 2004 – Jan 2006 · 2 yrs

• Appointed to run full P&L of software and hardware business, and led marketing, sales, manufacturing, and engineering (R&D) organization for touchscreen kiosk solution business with offered hardware and software solution for customer engagement at retail, entertainment, and hospitality markets. Included domestic and off-shore development. Helped integrate the business into the acquisition of Clarity Visual, which we eventually divested into a stand-alone digital signage software business.

Jan 2004 – Jan 2005 · 1 yr

• Lead the global customer service operations supporting a diverse product line, including management of in-house and outsourced contact centers and repair depot operations to serve corporate and healthcare customers. Created first services revenue team for the company. New role combined previously stand-alone operations. Led the insourcing (onshore) of contact centers to provide better customer experience and led the vendor selection process for an outsource repair and reverse logistics partner, Jabil.

Jan 2004 – Jan 2004 · 0 mo

• Identified for high-impact temporary assignment to establish channel sales and processes for FDA-certified Class II medical devices, Dome radiology medical imaging products, through IT reseller channels into healthcare customer accounts. Successfully created a new category for medical products through these reseller channels, including working cross-functionally with engineering on obtaining Microsoft compatibility certification. Had cross-functional responsibility for operationalizing strategy and building new business within Planar.

Jan 2002 – Jan 2004 · 2 yrs

• Recruited back to Planar to launch and grow the emerging business unit of desktop and touch monitor business. Led operations, customer service and technical support, product marketing, product management, and supply/demand planning. Branded electronics business grew to over $120M in 3 years (transforming the company by generating upwards of 30% of Planar's business overall through this new venture) with customers like Dell, CDW, Zones, and Amazon. Built the Planar brand among end users and specifiers for the first time, and collaborated with finance modeling the impact and risk of the differentiated service warranty offering.

Jan 2002 – Jan 2002 · 0 mo

• Hired to run global marketing for flat-panel embedded electronics display products across several vertical markets, including medical, transportation, and industrial segments in OEM business model. Liason to military and government business team. New role combined several previous functions to better support growing global business. Manufacturing and go-to-market efforts in the US, Europe, and Asia. Customers included GE Medical, Mack Trucks, Daimler, Zoll Medical, Wayne Fueling Systems, NCR, Gilbarco, and more. Implemented and supported customer relationship management system and commercial excellence reporting.

Jan 2007 – Jan 2009 · 2 yrs · Portland, Oregon Area

• Launched cloud-native business to produce crowd-sourced, print-on-demand gift books and personalized websites. Developed concept, served as the product owner, recruiter and directed outsourced software development team, and negotiated vendor terms. Oversaw product requirements, R&D, operations, and marketing.

Jan 2001 – Jan 2002 · 1 yr · Portland, Oregon Area

• Recruited to lead market development and drive marketing partnerships for two Intel start-up SaaS companies with ARR business models, as part of New Business Initiatives. Intel Internet Authentication Services, partnered with the American Medical Association to offer secure online access for doctors practicing telemedicine or virtual healthcare. It was grown and sold to Verisign. Internet Computing Services, provided hosted computer and video graphics rendering to clients in the entertainment industry. Responsibilities included marketing program management, customer acquisition, and demand generation, as well as business development efforts, and influencing objectives with our third-party partners.

Jan 2001 – Jan 2001 · 0 mo · Portland, Oregon Area

• Recruited for selling, channel development, product development, and overall marketing management for Mac User Eddy award-winning K-12 educational software product line. Distribution partnerships with Apple, Sun, and Microsoft. Started as an intern, became the 10th employee at fast-growing start-up, and left as head of marketing, all roles created for me. Developed channel marketing and customer loyalty programs. Developed subscription offering for the business and programmed installation software.