Feb 2022 – Oct 2024 · 2 yrs 8 mos · Bengaluru, Karnataka, India

• EasyEcom was founded in 2015 with the simple mission to automate omnichannel retailing and simplify retailing for eCommerce sellers. The company has grown 9 times over 7 years, comprising superstars across product, technology, operations, sales and marketing, and customer success. Enabling small-scale merchants, manufacturers, and retailers to sell their products online. Expert in scaling online businesses and providing end-to-end solutions.
• Started a Partnership program in the first year of joining EE. Build partnership network from scratch and implemented partnership strategies that led to a 40% increase in revenue over 1 year, exceeding company targets.
• Identified potential partners and negotiated partnership agreements to expand business opportunities.
• Negotiated and managed key partnerships with industry leaders in 3PL, MP, ERPs cPaaS, Analytics and other technology companies resulting in significant market expansion and revenue growth for EE.
• Led cross-functional teams to successfully execute partnership initiatives, GTM plans and campaigns to increase the outbound lead flow (SQLs) by 50% monthly.
• Established and nurtured strong relationships with partners, stakeholders, and internal teams to ensure alignment and maximize collaboration opportunities.
• Developed 10+ Technology partners and ISVs including 20+ strategic alliances and resellers that increased SQL numbers and revenue.
• Drove a 45% increase in partnership revenue 2nd year, through technology partners and ISV, Resellers etc.
• Conducted in-depth market analysis and competitor assessments to identify new partnership opportunities and drive innovative initiatives. Managed ongoing relationships with partners, ensuring mutual success by providing partner training, and product insights to partners and facilitating objection handling and partner growth.

Jul 2019 – Feb 2022 · 2 yrs 7 mos

• GoFrugal Technologies has been providing technology adoption into Retail and Supply chain businesses since 2004, in the form of complete business automation solutions. HQ in Chennai, India, our technological footprint has grown to benefit 25,000+ retail businesses.
• Key Result Areas:
• Spearheaded overall business growth in the assigned region and developed channel partners for Gofrugal ERP (Prime), SAAS Sales, RetailEasy/ServEasy Cloud Solutions, and ManageEasy Distribution Network Management systems.
• Oversaw business development, client management, and strategic initiatives to maximize market penetration and revenue generation, driving the growth and success of the region.
• Expanded the sales team from 1 to 5 members and established 8+ Solution and solution partners and 15+ system integrators and referrals partnerships across the south region. Enrolment and facilitated product training to partners and continuous efforts to do joint works with partners and provide Learning materials Training/certifications etc.
• Developed and implemented partnership strategies that led to a 60% increase in revenue through partners and 40% from direct sales in over 2 years, exceeding company targets.
• Significantly increased revenue growth from the region by over 3X in the first year, securing major enterprise accounts including Balaji Grand Bazaar, 24 Organic Mantra, Q Mart, KS Bakers etc.

Oct 2018 – Jun 2019 · 8 mos

• Onboarded new partners and provided comprehensive training on our products, services, and processes.
• Revenue generation of 60% through partnerships and 40% from direct sales.
• Establised 10+ channel partners in north India, west and eastern regions including top cities like Delhi, NCR, Odisha, Jharkhand and northeast regions and ensured an increase of partner business revenue from 1 lac a month to 6.5lac monthly.
• Served as the main point of contact for partners, addressing inquiries, resolving issues, and ensuring a positive partner experience.

Feb 2017 – Sep 2018 · 1 yr 7 mos

• Online demand generation and management through Cold calling and social media tools through LinkedIn, Facebook, etc. on a monthly, weekly & daily basis.
• Appointed partners in new territories/cities where we don't have a physical presence and gave induction and product training to partners and their employees to perform with 100% market opportunity. Increased the channel partner business 2X.
• Monitored and analysed key performance metrics related to online sales, and channel partners and visited the field to do joint work with partners.

Nov 2016 – Feb 2017 · 3 mos

Mar 2016 – Jul 2016 · 4 mos · Chennai Area, India · On-site

• Handled Inbound inquiries related to the settlement of loans.
• Responsible for Resolve Escalated Customer Complaints.
• Reporting to floor manager with data of daily engagements and settlement reports Also assigning next level discussion to accounts team for closure of loans.