Jul 2023 – Present · 2 yrs 10 mos · Hyderabad, Telangana, India · Hybrid

• I am a regional council member of Nasscom from Telangana state. Work along with fellow IT services, GCC and software product, startup leaders with a unified goal of creating impact.

Dec 2022 – Present · 3 yrs 5 mos · Hyderabad, Telangana, India · Hybrid

• Peter Drucker wrote "Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." This cannot be truer today than ever before. The International Marketing Advisory Board will guide Woxsen School of Business in our goal to become one of the most formidable marketing management educators in this part of the globe!

May 2022 – Present · 4 yrs · Hyderabad, Telangana, India · Hybrid

Apr 2022 – Present · 4 yrs 1 mo

Jan 2022 – Jul 2025 · 3 yrs 6 mos · Hyderabad, Telangana, India

• Cigniti has been acquired by Coforge.
• Cigniti's foot print -200+ customers, 55 of Fortune 500 across 25 countries with 4500+ Cignitians. 220+ Million$ in revenues recognised by Gartner, Forrester, Nelson Hall, Everest, ISG, IDC and Everest research. I am the proud Brand custodian of Cigniti,
• Lead the Deeper Digital ambitions of the company. Position to be a Leader in Digital Assurance and Digital Engineering Services acting as the fulcrum and bedrock of Digital transformation.
• Oversee the planning and execution of the organization’s strategic marketing programs. Develop the long term charter towards our digital play, and will enhance Cigniti’s mindshare as a preferred Digital services provider and thought leader amongst our customers, partners, analysts, media, investors, influencers & employees.
• Refresh, Re-position, Re- Affirm, Revitalize and Renew the company’s foray into the world of Digital by successfully positioning every facet of the company both , and ensure Cigniti becomes a strategic partner of choice for all the customers who wish to become Digital-First.
• Be the voice of the Digital positioning and strategy of the company and support the CEO’s charter to consistently enhance the external image, further strengthen the communication to media, analysts, advisors, partners, and IR community, Govt, industry bodies, academia, society about the company’s foray into being a Digital-first company.
• Revenue and Sales enablement through Integrated Demand gen leveraging all channels, help increase the mindshare and wallet share from the buyer/customer community.
• Co-own and Jointly Drive the Corporate development programs spanning- M&A, Organic and Inorganic growth pursuits, strategic partnerships, and corporate venture investments, resulting in Long-term growth for Cigniti from the Chairman’s office
• Played an instrumental role in acquiring RoundSqr and the pivot of Cigniti.
• Lead Three CVC investments (Simnovus, Loquat and Hirex.ai)

Jan 2020 – Jan 2022 · 2 yrs · Greater Hyderabad Area

• Innominds, is a Platform-led enterprise Digital Transformation and AI-first product engineering services specialist for leading enterprises and global software product companies
• Our vision is to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT, Cloud, 5G, Mobility, Edge Computing, Agile and Devops services in the Industry 4.0 World
• As the Global CMO and Brand custodian, delivered the following outcomes:
• a) Positionined Inominds service offerings and platforms/solutions and defined Go To Market strategies
• b) Created and Crafted new messaging called the Powering the Digital next.
• c)Successfully re-positioned Innominds from being an ISV centric product engineering services player to a Platform led AI first enterprise focussed digital engineering and transformation services provider
• d) 8x return on marketing investments 15 Million$ cumulative Net new pipeline
• e) Achieved 60+ Analyst recognitions (Gartner, IDC, 451, ISG, Avasant, Omdia,Forrester)
• f) Sales enablement : Comprehensive Sales enablement Kit and achieved Sales transformation through orchestrated messaging
• g) ABM : Marquee accounts marketing and research
• h) Thought leadership : Videos, Fireside chats, Podcasts, White papers, Blogs, external news letters
• i) Global PR and media coverage: 16 Press releases across the globe
• Forged new global partnerships (Appvance, Haptik, Harness, Tricentis, Accelq, Zudy)
• j)Employer branding : Reach out to 5000+ Tier 1 college (IITS, ISB, BITS, NITs), hire premier engineering talent
• k) Product management : Launched a disruptive low code platform iSymphony to the market.
• l) Created iTransform.ai Innominds platform suite (iFusion.ai, iSymphony.ai,iHarmony.ai, iTrill, iNNTACT, iDhi) for IP Led Selling
• m) 4x increase in website, social media traffic, 90+ Key words in the top 10 of which 5 in the top 3.
• n)Qualcomm Smartcities, CB Insights, Test Fest US and UK events

Oct 2019 – Present · 6 yrs 7 mos · India

• https://dyt.onl
• https://6degree.co/
• www.teatrunk.in
• www.mypaymart.com
• www.gostops.com
• https://sugarwatchers.in/
• https://tridexbazaar.com/
• https://www.vapp.in/#/
• www.blu-smart.com
• https://navarsedutech.com/
• www.nichebrains.ai
• https://www.urbanmatrix.co.in/
• https://instoried.com/
• www.postman.com
• www.justbaat.com (www.justbaat.ai)
• www.wobot.ai
• https://www.rocketpay.co.in/
• https://www.supernovaforkids.com/

Mar 2019 – Mar 2021 · 2 yrs

• Bain Advisory Network

Dec 2017 – Dec 2019 · 2 yrs · Hyderabad Area, India

• Responsibilities:
• Drive Global Marketing, Strategic Positioning, Analyst relations, Software platform, product, solutions marketing and Developer evangelism.
• Generate company’s pipeline through integrated Marketing led demand generation, Inside Sales and Outbound prospecting, Channel Sales and Alliances.
• Position Kore.ai's award winning Conversational AI platform as the most advanced, most preferred and highly adopted end to end enterprise grade chatbot platform on the planet helping Global 2000 companies leverage the power of Conversational AI and Enterprise Chatbots.
• Market and position the upcoming kore's disruptive enterprise digital assistant as an Alexa/Siri for the enterprise.
• Outcomes Delivered:
• 35 Analyst mentions and recognitions (Gartner, Forrester, IDC, Everest, HFS, Aite Group etc)
• 180+ PR and third party mentions - Influencer marketing
• 123% increase in website visitors in 22 months | 11 Key words in the Google 1st page including Google 1 ranking for Botsplatform.
• 700 MQLs in 20 months at 5% level in the funnel yeilding 175+ deals with an estimated pipeline of 10 Million$ + with a closed deal value of 2 Million$+
• About:Kore.ai offers industry's unique on premise, hybrid and cloud deployable enterprise grade conversational AI platform primarily for Global 2000 companies. Building, deploying and managing secure, smart, conversational bots across more than 30 different digital and voice channels. Kore.ai has repeatedly won global analyst acclaim and was featured in Gartner Market Guide 2019 for Conversational Platforms, Gartner Market Guide for Virtual Customer Assistants 2019, IDC Innovators: Conversational AI Software Platforms 2018 and Everest Group’s Conversing with AI – Intelligent Virtual Agents Market Report 2019. It has also been featured in Forrester's New Tech Wave on Conversational AI for IT Operations as a "Strong Performer" and as "Contender" in the New Tech Wave on Conversational AI for "Customer support".

Sep 2012 – Dec 2017 · 5 yrs 3 mos

• Responsible for the positioning, marketing strategy, sales enablement, branding and communications for Cigniti. I lead the 360 degree Marketing function which transcends Media, Analyst, Strategic Alliances and Technology Partnerships, Global Events, Sales Enablement, Market Research & Analysis, and also drives the CSR initiatives.
• Global Analyst Relations:Engage the top 5 Analyst firms (Gartner, Forrester, Nelson Hall, Everest research and IDC)
• Global Alliances and Partnerships :Manage 30 of the leading test automation tool vendors across the technology landscape (HP, Experitest, Testplant, SmartBear, AppDynamics, Tricentis, Neotys, Ranorex etc)
• Global Sales enablement and Demand generation: My teams have the responsibility to ensure that Marketing enables Cigniti’s software testing leadership across North America, UK & Europe, ANZ, Middle East and Asia.
• Global Field Marketing and Events: Responsible for Cigniti's global field marketing and events across the globe. Co-Manage Cigniti's thought leadership event in Quality engineering (liqe.cigniti.com)
• Investor Communications and Corporate Marketing: I work with Cigniti’s Executive Management and Leadership team towards Investor Communications and Annual Reporting.
• Subsidiary Marketing: I also run and oversee the marketing functions for Gallop Solutions, the 100% Subsidiary of Cigniti technologies.(www.gallop.net)
• Global Media Relations: Manage Brand Cigniti's global media relations and PR
• Digital and Social: Manage Cigniti's digital and online marketing leveraging power of social across the globe
• Global Employer and Talent branding: Position Cigniti and Gallop as preferred employers for Software career testers across the globe
• CSR: Run Cigniti's Corporate social responsibility and sustainability initiatives

Sep 2012 – Apr 2016 · 3 yrs 7 mos

• Cigniti Technologies is the World's 3rd Largest Independent software testing services with offices in Dallas, Hyderabad, London, Sydney and Toronoto. Cigniti test offerings include TCoE, Testing on Cloud, Enterprise Mobility Testing, Functional, Automation, Security and Performance Testing services.
• I Work to position Brand Cigniti as a Market leader, most respected Organization in the area of Software Testing services for Global enterprises and Software Product organizations across verticals.
• Leading the Global marketing function @Cigniti for US, UK, Australia and APAC geographies.
• Manage all brands under Cigniti fold: www.cigniti.com and www.gallop.net
• 360 degrees marketing (AR, PR, IR,Alliances, CSR)
• Lead and Drive relations with Gartner, NelsonHall, Forrester, Frost and Sullivan, SIA
• ========
• Drive marketing and branding strategies for the company’s rapidly expanding solution, services, IP led market leading, game changing Testing services set across domains and technologies.
• Be responsible for purposeful Organization branding, Messaging and Positioning, Employer Branding and Talent branding initiatives
• Work to have positive results and influence on the entire brand touch points- Customers, Prospects, Investors, Analysts Employees, Prospective Employees and Management teams
• Create content for collateral, sales tools, sales training and other outbound deliverables and educate internal and external communities.
• Drive marketing integration with Cigniti’s solution ecosystem
• Develop thought leadership around the company’s unique capabilities and market footprint.
• Develop and implement end-to-end services, IP and brand marketing programs that support business priorities and goals.
• Cultivate and manage service line customer references for sales, marketing and client services.
• Establish cross-functional communication processes from engineering, pre-sales, HR and management through to front line customer facing organizations.

May 2012 – Sep 2015 · 3 yrs 4 mos · Greater Hyderabad Area

• Startup Advisory and Mentoring
• Market advisory and Fund raising advisory
• Helped successfully raise funding. Investor pitches and advisory
• Product, Platform and Solution positioning advisory
• Early stage mentoring, technology road map advisory.
• Operational and HR advisory.
• This start up recently got acquired as well and with that i have also witnessed its exit.

Dec 2010 – Mar 2011 · 3 mos

• As Global Head of Marketing and Alliances, I reported into the CEO and the board sitting out of Singapore.
• Primarily responsible for Owning, Running and Delivering End to End Global Marketing Strategy, Direction, Planning and Execution for all the Napier Suite of health care IT products catering to Mid and Upper Market segments for Asia, US and African regions.
• Worked on the core aspects of Strategic Marketing, Alliance Management outlook, effectiveness and Corporate Branding. Delivered the entire blue print and work charter for the marketing department for the year 2011-2012. Blue print included the entire Strategy definition, Go-To-Market definition, Partner strategy, Alliance Management and Metrics measuring Marketing effectiveness, hiring, team structuring, budget allocation, activity based costing and discretionary spending.I also created the Corporate Social Media Policy, usage guidelines, Digital drivers and Brand levers measurement metrics. I owned the GTM and Strategy peice for the Lighweight HIS catering to less than 75 Bed hospitals.
• Drove the revamped solution marketing outlook. Worked on repositioning based on Solution Marketing approach as against plain vanilla Product marketing.
•  Solutions catered to Public Sector, Government, Blue Chip Private Sector, Medium and Small scale hospitals
•  Defined Brand Re-engineering, Memberships / Sponsor ships, Marketing Analytics / Business Analytics, Voice of Customer, Marketing Communications,
•  Tactical-Demand Planning, Market Research, Partner Relations, Operational Event Management, Vendor Management, Creative Development, PR , Social Media and Account Planning.
• Value addition to Customers / Additional Revenue to the Brand.
•  Alliance and Partner Management-Plan and Manage Partner Road shows based on region specific partners and prepare and own-up the calendar for the same. Develop plan for handling the joint Market Development Fund and plan and implement solutions to use the assigned funds.

Jul 2008 – Sep 2012 · 4 yrs 2 mos · Greater Hyderabad Area

• Pramati Technologies is a privately held, profitable, company based in Hyderabad, India with operations in North America. Building on its middleware product engineering success, Pramati has leveraged emerging technologies and developed new business including SocialTwist, Qontext and Imaginea.
• Responsibilities:
• A) Customer Engagement, Offshore Delivery and Program Management for Visa (Lead Product Management and Product Engineering -Dev,UI and QA)
• B) Information Security Officer -All Pramati Locations (Drove ISO27k and HIPPA)
• C) At Imaginea, a Pramati OPD BU, as Director (Head) Marketing, I was Responsible for complete Go-to-Market strategy definition, direction and execution. Own Business Development, Product Marketing, Offshore Product Software Services Marketing, and Strategy, Partnerships identification, engagement and closures to the group. Apart from Marketing, Completely Responsible for Sales training programs, sales pitch formulation, mentoring and co- manage 6 member Field and Inside sales team focusing on US, Europe, and India markets respectively to sell Imaginea services. Drive the go to market strategies for new service lines related to distributed computing, hadoop, virtualization, SaaS and cloud computing.
• D) As corporate head of HR, Ran the entire HR function for the 300 people Pramati group for 6+ Months with admirable success. As the corporate head of HR managed teams and people cross functionally across 4 Brands across 3 locations in India and 1 Location is US. Lead Employer branding, Lateral and Campus Hiring, Corporate communications, Performance, Compensation and Immigration Management.
• E) As Technical director, QA for the Qlabs group (35+ engineers) in Imaginea, Pramati, I was Responsible for the overall Business Development, P&L, Go-To-Market strategy, New Service Offerings, Marketing, Partnerships, Talent Management, Delivery Management, Leadership and Strategy for Pramati's offshore software product testing Offering and groups – Qlabs.

Jul 2008 – Sep 2012 · 4 yrs 2 mos

• Client: Fortune 100 customer. No.1 in Financial services and Payment industry.
• Platform:A global monetization-as-a-service platform used by leading online games providers and social networks. The payments team owns and maintains the software platform which processes millions of customer transactions using 85+ payment methods in over 180 countries.
• Domains and Technologies:Payment Platforms; Social+Facebook+mobile-Commerce; BFSI Product Dev
• Engagement Management:Business Planning, Business Implementation, Business Monitoring & Controlling, Business Closing and Account Management. Interface with Global Product Management and Global Vendor Sourcing, Infosec teams.
• Delivery and Program Management: Technical Management, Program Management and Global delivery .Responsible for Customer Liaison, Program transition and Engagement Management, upsell of all the offshore engineering services.
• Teams: Involves Dev., UI, QA, Professional and Integration services, Product docs and Product mgmt folks who work on the end to end development of a market leading micropayment solution that interacts with hundreds of payment method vendors, providing a native look and feel, over social, web. mobile and gaming platforms. This covers e-commerce,m-commerce and f-commerce.Essentially i run diverse teams in Social Commerce space working on cutting edge Payment methods streams for new media and gen-next commerce solutions.
• Information Security Officer- Corporate Role:Successfully completed the implementation of ISO27001:2005 InfoSec compliance and certification initiative for all the 4 brands under Pramati Umbrella. Initiative covers Products and Services brands. Covered 5 facilities across Hyderabad and Chennai.
• Successfully lead the business associate HIPAA certification for the healtcare vertical at Pramati's OPD division - Imaginea.

Dec 2005 – Jul 2008 · 2 yrs 7 mos · Hyderabad

• Responsibilities
• A ) Technical (Inbound) Product Management and Outbound Product Marketing
• Own Product marketing, Product management from India Office. Managing outbound communication programs. Own the complete website and also go to market strategy for certain key product lines focusing on websso and identity management for enterprises and SaaS, Cloud Applications across the verticals.
• Work with the Sr. mgmt on the Go to market strategy for Apere’s offerings to mid market verticals in US and Middle east.
• Work with the Sr. Mgmt to formulate and prepare required material, position and Drive Apere’s solutions and potential partnership programs with Cisco, Citrix, Juniper, F5, Bluecoat, Imprivata, Google from concept to go to market.
• Respond to RFP’s , business proposals and development ,work on bringing out material for strategic partner programs, prepare competitive intelligence updates and strategic strong , weak point gap analysis against competitors and help in positioning. Identity Management in the Cloud, SSO, Provisioning, Compliance Reports for SaaS, Enterprise Applications with the power of Cloud Computing.
• Responsible for out bound communication to Sales teams , Resellers in terms of marketing the value propositions that the product has.
• Responsible for Prioritization of features for ongoing releases in conjunction with engineering and also gauging the market size and opportunities for proposed feature sets for future and upcoming releases.
• Responsible for tracking customer bugs , patch releases for existing customers and deployments.
• B) Sr. QA Manager
• Managed the World Wide Quality of the product reporting to Director VP India office in this regard. Managed all the Product Documentation
• Own Network Set up at India Office , Data center, Lab Mgmt for customer issue replications, Test set ups, Hardware Procurement , Inventory Tracking , IT Infrastructure Management and Support.
• Responsible for hiring people into QA , Sales and Support teams

Apr 2004 – Dec 2005 · 1 yr 8 mos

• Lead the World wide QA for CA-WSM product
• Part of CA (Formerly Computer Associates] -Office of the CTO’s- Wireless Technology Division.
• Handled CA-WSM [Wireless Site Manager] Product built totally from India Technology Center, Hyderabad.
• Delivered and released - Beta-01, Beta-02, r4.0, r4.5, r11.0 Versions of the product by Leading, Strategizing, Hiring, Reviewing, Setup, Testing, Tracking, Managing the overall testing effort of features[Manager, Agent and Reporter Components]
•  As a QA Manager, Ensured beta customers’ issues are tracked addressed, trouble shooted, validated and incorporated as product features in the r11 release by coordinating technical issues with Development, Marketing and Sales team at CA, US.
•  Features on the Manager Component – Configuration Mgmt, Discovery Mgmt, Alert Mgmt, Site Mgmt, Firmware Mgmt Policy Mgmt, User Mgmt, Security Management, Profile Management
•  Handled Extensive Scope and Change Management for this release due to very fast changing Customer requirements
•  Operations, Inventory and Lab Management responsibilities
• Manage 25 Vendor Access points, Wireless Switches, Sensors (Inventory for the lab includes totally around 130 devices set up across India and US.
• Was jointly Responsible for Capacity planning , Network designing, Hardware procuring, (Routers, Switches, Access Points , Client Cards, Sensors ,PDAs) for the whole Wi-Fi Network that has been set up in the lab at CA’s Office of CTO ,Hyderabad
• Designed, Setup and Maintaining a complete Wireless Network (wl.com) to accommodate –Site Management, 802.1x, Wireless Security, Wired and Wireless Vlans, LDAP and eIAM based access management, FCAPS based Reporter with Ingress and MS-SQL Server back end.

Jul 1999 – Apr 2004 · 4 yrs 9 mos

• As Lead Engineer Travelled to Cisco Systems, San Jose for approval of Project proposal and TOI, Test Bed Setup and Lead a team of 3 test engineers [Cisco 7200 Router Dev-Test]
• As Lead Engineer Ensured on time delivery, customer tracking and project tracking , Monitor Feature testing, scripting new features, weekly regressions [Cisco WLSE Product]
• As a member technical staff was responsible for Feature Testing, Automation, Test bed maintenance, Quality Audits, Project Health Checks, Product GUI testing-Test Planning, Functional Testing, Defect prevention, Test reporting, Metric collection and analysis.Multi Platform Testing etc [Cisco Cable Modems, DOCSIS, Cisco Interactive Mentor products]
• Cisco 7200 Dev-Test - Lead Engineer – Lead Engineer- Jan 04 to Apr 04
• Cisco WireLessLanSolutionEngine (WLSE) - Lead Engineer-September 03-Jan04
• Cisco WireLessLan Functional Testing and Automation on Cisco Access Points Member technical staff Mar03 to Sep03
• Cisco Cable Modems and CMTS-DOCSIS1.1- Member Technical Staff- Feb02-Feb03
• Cisco Interactive Mentor-Authoring Environment- MemberTechnicalStaff-Aug01-Feb02
• Cisco Interactive Mentor-Simulation Development- MemberTechnicalStaff-July99-Jan02
• Protocols simulated OSPF, BGP, EIGRP as part of BSCN and BCRAN course ware simulations through Cisco CIM Product
• Technologies simulated LanSwitching