Aug 2023 – Present · 2 yrs 9 mos

May 2022 – Jan 2024 · 1 yr 8 mos

• Drove 100% YoY growth by crafting the Fraud Fighters brand narrative and co-authoring a multi-author print campaign.
• Unified demand gen, product marketing, and partner GTM under one org—bridging messaging and pipeline execution.
• Built fintech-specific outbound campaigns that unlocked multi-million dollar ACV accounts.
• Supported positioning through content, analyst briefings, and peer-led workshops for compliance teams.

Jul 2023 – Present · 2 yrs 10 mos · San Francisco Bay Area

Nov 2021 – Present · 4 yrs 6 mos · San Francisco Bay Area

May 2021 – Mar 2022 · 10 mos · San Francisco Bay Area

• We're connecting patients, doctors, and healthcare developers. We've developed an open data layer on top of EHRs that connects patients to doctors through features like two way messaging, online booking, online payments; and developers to doctors and patients through our open API.
• Here's some of what we've already accomplished:
• 1. Supporting 10M+ patients and 12K+ providers
• 2. $20M+ in venture funding
• 3. 200%+ annual growth
• Working at NexHealth means truly having a positive impact on our healthcare system and our society. You will build products with massive impact touching millions of lives. We are hiring across the board!

Feb 2021 – Oct 2024 · 3 yrs 8 mos

May 2020 – Aug 2022 · 2 yrs 3 mos · San Francisco Bay Area

Mar 2018 – Apr 2021 · 3 yrs 1 mo · Redwood City, CA

• Scaled revenue from $4M → $67M over 3 years by turning Synthego into the category of genome engineering.
• Built marketing team from 5 to 25; SDRs from 2 to 10.
• Drove organic traffic from ~700 to 18,000/month by targeting application-specific and scientific search intent.
• Ran World CRISPR Day, the largest virtual event in the industry with 8,000+ registrants, positioning Synthego as a leader in the CRISPR space.
• Owned the full stack: brand, PR, product marketing, demand gen, content, and events.
• Created the go-to-market playbook used across the bench-to-clinic product suite.

Aug 2017 – Present · 8 yrs 9 mos

Dec 2016 – Feb 2018 · 1 yr 2 mos · Redwood City,CA

May 2016 – Present · 10 yrs

• Advising and mentoring bright minds in marketing and sales in the First Capital portfolio

Aug 2015 – Dec 2016 · 1 yr 4 mos · San Francisco

• As the head of marketing at Amplitude, I had the privilege of hiring and leading a fantastic team of marketers, designers, and content folks to build a marketing engine that resulted in increasing revenues form from $1.6M → $18M ARR by creating category of Product analytics focused on Retention
• Built the inbound engine: 150 → 2,400 leads/month, 20 → 120 meetings/month, ~1K → 7.8K organic sessions/month.
• Launched Growth Clinics, a live tactical series that drew 300+ product and growth leaders per session.
• Produced the Retention Playbook, a flagship asset still circulates and influences pipeline
• Owned all of marketing: SDRs, content, demand gen, product marketing, events.
• All of the marketing efforts resulted in a marketing pipeline that drove 70% of revenue for sales for 4+ quarters.

Jan 2014 – Aug 2015 · 1 yr 7 mos · San Francisco Bay Area

• As Director of Marketing at Coho Data my goals are to create marketing programs to accelerate revenue, increase brand awareness to educate storage admins about better storage options for their workloads.
• Often times this means leveraging marketing channels that range from email, social media, direct mailer campaigns to cold calling blasts to drive customer awareness and revenue.
• Responsibilities include:
• Architecting and implementing Coho Data's Salesforce & marketing automation systems.
• Owning all activities related to Coho Data's website.
• Digital marketing including web/online lead generation.
• Brand awareness building.
• Pipeline development programs.
• Social media & community management.
• Hiring, training and managing Inside Sales Representatives.

Jul 2012 – Dec 2013 · 1 yr 5 mos · San Francisco Bay Area

• Privileged to be working with an amazing team of engineers who were responsible for the Xen hypervisor & storage stack that supported Amazon EC2 and S3 in the past.
• Coho Data is backed by venture capital firm Andreessen Horowitz, Ignition Partners and has raised over $35 million to date.
• Coho Data is developing an integrated storage and networking solution that makes the network aware of the storage & storage aware of the network. We achieve this by leveraging commodity hardware with Software Defined networking switch to deliver a solution that delivers high performance scale out storage that grows as your applications scale without requiring fork lift upgrades.
• Our goal is to deliver your applications at any scale regardless of the data format or protocol. Its about your data not the managing storage to deliver it.

Mar 2012 – Dec 2013 · 1 yr 9 mos · San Jose, CA

Aug 2011 – Apr 2012 · 8 mos

• The Startup Leadership Program (SLP) is an initiative to groom the next-generation of startup CEOs. SLP fellows are in their mid-20s to 30s and have demonstrated outstanding potential and achievement in the life sciences, tech, cleantech, and social sectors. Graduates form an international alumni network to support each other’s enterpreneurial endeavors.

Jan 2011 – Mar 2012 · 1 yr 2 mos · San Jose,CA

• Architected and implemented Nutanix’ Salesforce and marketing automation systems
• Drove marketing strategy for email, nurturing and webinar campaigns.
• Architected and implemented framework for first-ever email nurture programs to drive end user engagement and leverage contact acquisition and lead scoring strategy.
• Built and refined lead scoring program and end-to-end strategy for lead management.
• Increased web traffic by 400% in one year
• Grew Twitter follower count by 400% in one year
• Increased webinar registrants by 200% in one year
• Increased total lead database by 300% in one year
• Drove 60% of total opportunities through webinars, website and events for first year of revenue

Aug 2009 – Dec 2010 · 1 yr 4 mos · Campbell,CA

• Rapidly grew and effectively marketed to CrossLoops’ user base of 350,000 for the launch of CrossLoop Pro, resulting in open rates of ~20% with click through rates of ~1.5%
• Launched CrossLoop Android application to increase user adoption by 10%
• Drove and executed on go-to-market strategy that yielded 35% of annual revenue
• Worked with customers to gather feedback regarding product features to influence roadmap

Aug 2008 – May 2009 · 9 mos · Austin, Texas Area

• Led a cross functional team of six engineers to develop a uniform iSCSI solution on Intel and Broadcom NICS for all of Dell storage/server platforms (EMC, EqualLogic, MD3000i, NX).
• Developed marketing collateral including competitive analysis, technical white papers, and how-to guides.
• Worked with cross-functional teams to drive marketing initiatives, including product content updates on Dell website and providing roadmap feature feedback.

Apr 2007 – Aug 2008 · 1 yr 4 mos · Austin, Texas Area

• Led a team of three engineers responsible for engineering, pre sales, marketing of DELL/EMC AX and CX product lines that had revenues of $1.5B in 2007, and grew to over $2B by 2009
• Drove product hierarchy, integration to sales systems, root cause analysis for customer deployment and quality issues, cross-LOB engineering engagement, and engineering management of partners
• Launched entry-level AX4, mid-range CX4 & iSCSI storage arrays which have Generated over $2B in sales in 2009
• Acted as technical liaison to customers to determine optimal deployment recommendations
• Developed marketing content for launches and solution implementation

Aug 2008 – Mar 2010 · 1 yr 7 mos

• Developing Translucent LCD's that are controlled through a web interface. Enabling small store owners in different industries to manage their ad content on Medarwins LCD located on store fronts using our ad content manager online.

Jan 2006 – Jan 2006 · 0 mo · Sunnyvale,CA

• Developed different methods to characterize memory DIMM ECC behavior on all of NetApp storage platforms.
• Analyzed data on three platforms utilizing logic analyzer, scripts and oscilloscopes to understand DIMM behavior due to voltage, frequency and temperature alteration.