Nidhi Bubna — VP of Engineering
I started as a Bollywood buff. Somewhere along the way, I began marketing it. Today, I work across films and OTT, building campaigns that sit at the intersection of storytelling, culture, and scale. From crafting campaign strategy and creative narratives to leading media, digital, and on-ground execution—I enjoy turning content into conversations (and occasionally, cultural moments). My role has allowed me to collaborate with teams and brands like Red Chillies Entertainment, Netflix, Star India, Fox Star Studios, Eros International, GroupM, and Lodestar—while managing the many moving parts that come with entertainment marketing: talent, stakeholders, agencies, and partnerships. Projects that have stayed with me include The Ba***ds of Bollywood, Jawan, Sanju, Heeramandi, Dunki, Mission Mangal, Chhapaak, and Housefull 4—each one a different challenge in audience, tone, and ambition. When I’m not working on campaigns, you’ll find me writing, playing pickleball, reading philosophy, or in the kitchen- because great ideas, much like good food, need the right mix of instinct and craft.
Stackforce AI infers this person is a Marketing Professional specializing in Bollywood and OTT industries.
Location: Mumbai, Maharashtra, India
Experience: 13 yrs 8 mos
Skills
- Digital Marketing
- Marketing Campaigns
- Integrated Marketing
- Creative Ideation
- Marketing Management
- Event Management
- Business Development
- Project Management
- Media Planning
Career Highlights
- Expert in Bollywood and OTT marketing strategies.
- Proven track record in managing high-profile campaigns.
- Strong leadership in cross-functional team collaborations.
Work Experience
Red Chillies Entertainment
Head of Marketing & Digital (1 yr)
Film Marketing (10 mos)
Netflix
Films and Series Marketing (1 yr 3 mos)
Andaz
Head Of Marketing (1 yr 2 mos)
Entropy Digital
Chief Operating Officer (9 mos)
Eros International PLC
Head of Marketing (1 yr)
Fox Star Studios
Marketing Manager - Bollywood (3 yrs 9 mos)
Star TV Network
Media Planning and Buying (2 yrs)
Mindshare
Senior Media Planner (1 yr)
Lodestar Universal
Media Planner/Buyer (1 yr 2 mos)
UNIQ Consumer Services Pvt Ltd
Business Development Manager (1 yr)
Bennett Coleman and Co. Ltd. (Times Group)
Content Writer (2 yrs)
Education
Bachelor's degree at H.R. College Of Commerce and Economics
at HVB Acadeny
PGD at SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
