TARUNAY DAYAL

Associate Partner

Noida, Uttar Pradesh, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led GTM strategy for UPI-first device.
Achieved 25% YoY growth at Pine Labs.
Published insights in BCG Perspectives.

Stackforce AI infers this person is a Fintech Product Strategy leader with expertise in digital payments and growth optimization.

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Skills

Core Skills

Merchant AcquiringProduct ManagementBusiness StrategyProject ManagementProduct DevelopmentSales StrategyGo-to-market StrategyConsultingOperational Cost AnalysisAnalytical SkillsBusiness Intelligence (bi)

Other Skills

Attrition ReductionPortfolio ManagementStrategic PartnershipsIncentive ManagementStakeholder ManagementNew Product IdeasMarket SizingAOP PlanningRevenue ForecastingRetention ManagementRevenue AnalysisWireframingUser Interface DesignUser FlowsPayments

About

Product Strategy leader with 8+ years’ fintech & consulting experience. Expert in driving product innovation, scalable growth, and revenue optimization in digital payments. At Pine Labs, led the GTM of UPI-first device, driving strategy for 25% YoY growth and ₹20 Cr+ annual additional revenue lines . Skilled in GTM strategy, merchant acquisition, incentive design, and data-driven decision-making. Ex-BCG with a track record in cost optimization and strategic insights, published in BCG Perspectives. Passionate about building data-powered products that solve real-world business challenges.

Experience

9 yrs 9 mos

Total Experience

2 yrs 5 mos

Average Tenure

4 yrs 4 mos

Current Experience

Pine labs

4 roles

Associate Director

Promoted

Jun 2025 – Present · 11 mos · On-site

Senior Manager - Sales Efficiency

Oct 2024 – Jun 2025 · 8 mos · On-site

Designed and rolled out incentive policies for a 1,000+ strong salesforce, tailoring structures to merchant segments across geographies; aligned incentives to drive product adoption and improve on-ground effectiveness.
Managed a 500,000+ merchant portfolio, optimizing engagement strategies to maximize revenue contribution and deepen lifecycle value across micro, small, and enterprise merchants.
Implemented an intelligent routing engine to optimize transaction flow across 1,000+ terminal IDs (TIDs), reducing risk of deinstallations by mitigating inactive usage and improving success rates.
Reduced early-stage merchant attrition by 20% within 6 months by re-prioritizing product roadmap and deploying targeted retention policies informed by cohort analysis and behavioral insights.

Merchant AcquiringProduct ManagementSales StrategyAttrition ReductionPortfolio ManagementStrategic Partnerships+1

Chief of Staff to CRO Pine Labs

Promoted

Jul 2023 – Oct 2024 · 1 yr 3 mos · On-site

Led revenue planning efforts targeting 25% YoY growth, aligning cross-functional teams across product, sales, and partnerships to drive sustainable topline expansion.
Identified and unlocked alternate revenue streams worth ₹20 Cr+ annually, including monetization opportunities in digital value-added services and financial products.
Built a pipeline of 1,500+ global brands for strategic partnerships, enabling co-branded campaigns and increasing enterprise-level merchant contribution to platform GMV.
Formulated market sizing and GTM strategy for a UPI-first device (“Mini”), designed to penetrate India’s long-tail merchant segment (10L+) and address underserved digital payment needs.
Conceptualized and launched “Project Everest”, an aggregator-led model to consolidate high-value merchants under a unified platform, improving unit economics and partner efficiency.
Scaled adoption of EMI and Dynamic Currency Conversion (DCC) across key enterprise accounts, contributing directly to EBITDA growth through higher transaction-based revenue.
Proposed and championed a Capex-lite deployment model along with a digital inside sales channel, reducing CAC and improving payback periods in mid-market segments.

Project ManagementStakeholder ManagementBusiness StrategyNew Product IdeasMarket SizingAOP Planning+1

Manager - Sales Efficiency

Jan 2022 – Jul 2023 · 1 yr 6 mos · On-site

Launched an in-app Sales Incentive Tracker for 450+ sales reps, enabling real-time visibility into earnings and driving higher field engagement and performance.
Built dashboards to track POS terminal deployments by region, product, and vertical, informing go-to-market decisions and supporting sustained revenue acceleration across key segments.
Drove ₹2 Cr in monthly GTV through personalized push notification campaigns for mobile payment solutions, leveraging merchant behavior data to improve engagement and conversion.

Merchant AcquiringProduct DevelopmentRetention ManagementSales StrategyRevenue Analysis

Paytm

Product Manager

May 2020 – Jan 2022 · 1 yr 8 mos

Led end-to-end launch of Tap & Pay using tokenized card payments on the merchant app, collaborating with leading card networks and issuing banks to deliver a secure, contactless in-app payment experience.
Designed and deployed a pre-auth solution for cab aggregators, resolving high volumes of pending payment failures and improving transaction reliability in time-sensitive use cases.
Built a self-serve Merchant Analytics dashboard, enabling real-time visibility into transaction performance, distribution by channel, and settlement metrics — improving merchant retention and support resolution time.
Owned the ingestion and automated reconciliation of bank charges within the payments system, enhancing financial reporting accuracy and reducing manual ops effort for finance teams.

WireframingProduct DevelopmentGo-to-Market StrategyUser Interface DesignUser FlowsPayments+6

Boston consulting group

Cost Optimization & Business Strategy

Jun 2016 – May 2018 · 1 yr 11 mos · Gurugram, Haryana, India

Delivered 30% personnel cost savings for a global client by benchmarking cost structures across 1,000+ firms and 10+ industries; collaborated with BCG partners to design and implement right-sizing strategies.
Cut manual effort by 50% by streamlining and automating key modules in BCG’s proprietary cost optimization tool, accelerating client delivery timelines.
Analyzed 20+ attrition levers across sectors, contributing to a widely-read BCG Perspective article with 1,000+ reads, enhancing visibility of the firm’s workforce strategy framework.

Operational Cost AnalysisConsultingStakeholder ManagementGlobal DeliveryTeam Leadership

Axtria - ingenious insights

2 roles

Associate

Jun 2015 – May 2016 · 11 mos · Gurugram, Haryana, India

Determined the required size of the team of sales representatives for a newly launched drug
Optimized medical representative territories for efficient resource allocation.
Prioritizing the most profitable accounts for the medical representatives in their respective territories.
Created Tableau based dashboards to gauge
 Performance of the drug as compared to its competitors
 Promotional cost (Samples, programs, etc.) of the drug
 Distribution of sales reps for the marketing of the drug .

SQLSales Compensation PlanningAnalytical SkillsTerritory Account ManagementBusiness Intelligence (BI)KPI Dashboards