Jul 2021 – Jul 2022 · 1 yr · Gurugram, Haryana, India

• o Offering end-to-end operation support for the Digital business portfolios for the Delhi Branch
• o Managing the P&L for the vertical and Increasing and growing the overall revenue for the Delhi branch.
• o Spearheading the communication and CSAT for the entire client portfolio, including client retention and overall revenue growth (Media and product offering) for the organisation / branch.
• o Create Brand / Creative strategies and work closely with Creative and Strategy teams.
• o Managing sustained retention of an overall team size of 40+ team members, including rehire.
• o A catalyst in new Business pitches and new business client acquisition.
• o Managed and increase the overall revenue for the center to make it profitable.

Feb 2020 – Jul 2021 · 1 yr 5 mos · Gurugram, Haryana, India

• Offering consultancy services to a few Digital Marketing companies/ startups. Services including business expansion and mining existing business from clients for Digital advertising/marketing opportunities along with integrated pitches & overall Growth Strategy.

Jun 2018 – Feb 2020 · 1 yr 8 mos · Gurgaon, India

• o Responsible for managing and offering end to end support for the Digital business portfolios for the clients.
• o Responsible for the P&L for the vertical.
• o Farming the existing business for further revenue opportunities than the existing retainers.
• o Create digital strategies and working closely with Creative and Strategy teams.
• o SPOC for any client escalations from the agency perspective.
• o End to end management for successful execution of client’s campaigns, including Social & Digital Media.
• o Working along with the Creative, Social Media & Planning team for the successful execution of campaigns and daily deliverables for clients.
• o Proactive suggestions to brands about market trends and advanced strategy and execution ideas.
• o Leading, mentoring & monitoring the performance of Account management, Social & strategy Teams to ensure efficiency in the process and meeting of individual & team targets and client retention
• o Plan, Prepared & Led high-impact client meetings.
• o Plan and collaborate with client's Media and mainline agencies.
• o Experience in managing Account managers, CSD, Social media, Planning, Media & Technology teams.
• o Responsible for Client Retention and overall revenue growth for the organisation.
• o Clients managed- GSK (compete portfolio) & Others

Dec 2015 – Jun 2018 · 2 yrs 6 mos · Gurugram, Haryana, India

• Cheil India is one of the top 5 advertising agency networks in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia.
• With nearly 500 employees across 5 offices, Cheil India is one of the fastest-growing communication networks in the region.
• Our world-class capabilities across ATL, Digital, Brand Activation and Retail Marketing ensure that we are one of the few agencies to genuinely provide clients a truly integrated marketing solutions offering. We pride ourselves on the fact that our ideas are always moving the needle for our clients’ brands and our impressive tally of awards is a testament to that.
• Headquartered in Seoul, Cheil Worldwide is one of the fastest growing agency networks in the world and is the 15th largest agency group in the world by revenues (Ad Age, 2014).It operates in 40 countries with more than 5000 employees. Cheil and its affiliates including McKinney, Beattie McGuiness Bungay, The Barbarian Group, Iris Worldwide and Bravo Asia have won major international awards, including Cannes Lions, CLIOs, Spikes and others

Aug 2013 – Dec 2015 · 2 yrs 4 mos · Gurugram, Haryana, India

• o Responsible for End to end support & executions for client digital campaigns on Chocolates video inventory platform.
• o Responsible for optimizing the client’s budget for the campaign for best audience and reach for the campaigns on Programmatic buying.
• o Work with the Adops team for the successful delivery of the campaign
• o Leading, mentoring & monitoring the performance of Account Management, Adops Teams to ensure efficiency
• in process and meeting of individual & team targets and client retention
• o Leading the project for Ad Server Certification with various 3rd part partners.
• o Setup various processes related to improving the efficiency and delivery for AM/ Ad Ops teams o Conduct various Training sessions related to various aspects of the Digital Marketplace
• o Clients Managed: McDonald's, JCB, Papa Jones & more

Apr 2012 – Aug 2013 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.
• Our e-X Advertising Intelligence Platform combines world-class data and technology to help brands find and reach their prospective customers and connect with them using highly engaging creative messaging that is delivered across display, video and mobile, on a global scale.
• Our audience engagement divisions include display advertising provider Tribal Fusion, brand engagement platform Firefly Video, in-stream video advertising specialist AdoTube, and in-app mobile advertising provider Appsnack.
• Exponential is headquartered in Emeryville, California and offers solutions in more than 25 countries worldwide.

Jan 2011 – Apr 2012 · 1 yr 3 mos · Pune/Pimpri-Chinchwad Area

• o Responsible for all the activities related Publisher Account Management.
• o Working for major US, UK and other common wealth nations markets to manage Ad network relationship for clients.
• o Serve as Account Manager and relationship manager for 12 world’s top Online business Companies (major online Publishers) representing billions of impressions a month.
• o Revenue/CPM lift with best research and strategy implementation for the top most Online Brand and multiplied the sales figures.
• o Actively use CRM tools to track and manage all client communications including handling transactions, solving technological service issues, and partnering with development teams to present operational improvements.
• o Managing ad network account setup, reporting, data updates, file management, data analysis, ad network applications, traffic campaigns and creative’s, generate and interpret reporting that will yield competitive insights for to clients and partners as part of a team that handles a group of clients.
• o Data Analysis, pulling various reports and Reporting with excel’s tools and Analyzing graphs and trends for media planning and reporting.
• o Responsible for generating and analyzing Daily / Weekly/ Monthly reports and share the optimization plan for revenue and CPM lift with the Publishers
• o Analyze and Identify opportunities for operational improvements which yield an increase in client satisfaction and monetization with PubMatic products (RTB).
• o Strategy planning of media selling and media buying for Premium online Publishers and Ad networks.
• o Creative testing, Ad-Tag generation, Campaign set-up on the ad-server (PubMatic RTB), targeting and impression/click/action tracking.
• o Financial Report Handling– Reviewing monthly financial statements, Client Invoices etc
• o Consulting with Publishers, Ad Networks,DSPs Advertisers, Brands on best practices for online display advertising.
• o Setting up Campaigns, Manage Demand Partner, IO Management, Creative /Campaign Management.

Jan 2009 – Dec 2010 · 1 yr 11 mos · Gurugram, Haryana, India

• o Leading a team and managing Google partners and their issues, troubleshooting their XML/RSS/HTML based feeds..
• o Worked on various project related to data validation for Google Listings and other Google Products.
• o Prepare and maintain project and quality plans and track activities against the plan, providing regular and accurate reports as appropriate.
• o Trained on Google AdWords and AdSense functionality and methodology.
• o Worked on the Quality validation Process for Google AdWords alongside with team members.
• o Created and updated help resources and troubleshooting documents for Publishers
• o Taking escalations for resolving critical issues; ensuring CTQ Delivery & Business Continuity.
• o Ensuring continuous interaction with the partner teams to make sure that areas of concern can be worked upon for improved service levels
• o Part of an educational Project Involving coordination with Teachers, Schools and also created Lesson Plans, Presentations as a part of the project.

Aug 2007 – Jul 2009 · 1 yr 11 mos · Greater Delhi Area

• o Managing a team of Team Leads and associates across the production floor.
• o Preparing Dashboards, Scorecards, Billing, Incentives, Seat Utilization Plan and other summaries on a monthly basis.
• o Strategizing ramp ups/downs and backfilling based on volume projections provided by the onshore team or trend analysis.
• o Setting up & maintaining CTQ (Critical To Quality) / CTP (Critical To Process) targets for process & team.
• o Taking various initiatives for maintaining SLA (Service Level Agreement).
• o Coordinating integration with support functions viz. Quality, Training, Technology, Compliance & HR.
• o Providing Cross Training to Process Associates to handle High Volume Situations and reduce Idle Time.
• o Ensuring CTQ closure: Productivity-Capacity Based Turn Around Time (TAT) through Time studies & Capacity Planning and Accuracy Base-Lining.
• o Decision making which includes recruitment, churning, costing, process & outlier Management for process performance sustainability.
• o Business planning and analysis for assessment of revenue potential in business opportunities.
• o Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
• o Conducting product presentations & promotional activities for market development & brand visibility.

Oct 2002 – Sep 2007 · 4 yrs 11 mos · Gurugram, Haryana, India

• o Responsible for coaching and development of a current team 16-20 sales representatives.
• o Leading, mentoring & monitoring the performance of team members(Sales) to ensure efficiency in process operations and meeting of individual & team targets.
• o Coaching and developing Sales associates in various Program Matrices and helping them to excel in those fields and helping them to achieve higher CSAT with quality services and grooming them for future job promotions.
• o Job Profile also includes mentoring new TL’s training them in managing different process defined Metrics.
• o Responsible for maintaining total Schedule adherence.
• o Holding different types of audits for the sub group. SPOC for CSAT for the Sub group. Which include monitoring new hired associates and coaching them to achieve better CSAT for the Program.
• o Managing Team functions viz. manpower planning, recruitment, induction, performance appraisal, etc.
• o Conducting training sessions & in house forums to boost the Selling Skills and soft skills of the associates