Martina S.

Business Development Executive

London, United Kingdom10 yrs 9 mos experience

Key Highlights

Proven track record in high-growth SaaS and e-commerce.
Expert in aligning marketing with revenue generation.
Strong leadership in multi-market team management.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a focus on growth and digital strategies.

Contact

Skills

Core Skills

Revenue MarketingTeam ManagementGrowth MarketingMarketing StrategyBrand DevelopmentB2b Marketing StrategyTeam LeadershipPodcastingCommunicationCommunity Program ManagementDigital Marketing

Other Skills

ABMSales CollaborationData AnalysisPersonal BrandingB2B MarketingAnalyticsLead GenerationSEOEmail MarketingContent ManagementContent StrategyTechnologySME developmentConsultingCreative Problem Solving

About

I've built a career at the intersection of brand, performance, and pipeline, translating complex propositions into marketing that delivers clarity, cut-through, and commercial impact. With a track record spanning high-growth SaaS, e-commerce, and enterprise, I’ve led multi-market teams, scaled full-funnel acquisition strategies, and built demand engines that align marketing closer to revenue. Whether it’s ABM plays, C-suite engagement, or content that converts. I believe great marketing starts with a deep understanding of your audience and a sharp point of view. I thrive in environments where speed meets strategy, where marketing is seen not just as a support function but as a growth driver. The goal? Impact that’s measurable, messaging that sticks, and marketing that earns its influence.

Experience

10 yrs 9 mos

Total Experience

1 yr 7 mos

Average Tenure

3 mos

Current Experience

Hubspot

Senior Manager, Revenue Marketing, EMEA

Feb 2026 – Present · 3 mos · Greater London, England, United Kingdom

» Leading Revenue Marketing across EMEA, supporting mid-market and upmarket growth.
» Managing a team of Revenue Marketing Managers across regions.
» Partnering with Sales and RevOps to support pipeline, conversion, and deal progression.
» Running field, ABM, and lifecycle programs across digital and sales-led motions.
» Developing messaging, enablement, and programs to support complex buying journeys.
» Using data and intent signals to prioritise focus and improve performance.

Revenue MarketingTeam ManagementABMSales CollaborationData Analysis

Snowflake

Senior Manager, Growth Marketing, EMEA

Jul 2025 – Nov 2025 · 4 mos · Greater London, England, United Kingdom · Hybrid

» Led Growth Marketing across EMEA, managing a team of 14 across Commercial to Enterprise.
» Ran field, ABM, and demand programs across digital and sales-led motions.
» Partnered with Sales, SDR, and Product Marketing to improve pipeline quality and conversion.
» Supported regional & global program/launches, inc. Snowflake Intelligence and World Tour.

Growth MarketingTeam ManagementABMSales Collaboration

Alto

Head of Marketing

Feb 2024 – Mar 2025 · 1 yr 1 mo · Greater London, England, United Kingdom

Head of Marketing at Alto Software Group, formerly the Software division of Houseful.
»‎ Shaped ASG’s launch messaging with PR and comms for industry press.
»‎ Led the delivery of Alto’s new website as the group’s flagship product.
»‎ Hired content, brand, and product marketing leads to scale capability.
»‎ Maintained momentum and team focus through structural transition.

Marketing StrategyBrand DevelopmentTeam Management

Houseful

Head of Software Marketing

Feb 2024 – Jan 2025 · 11 mos · London, England, United Kingdom · Hybrid

»‎ Led Houseful’s B2B SaaS marketing and set strategic direction.
»‎ Managed a team of marketing specialists driving digital innovation.
»‎ Crafted targeted marketing plans to maximise sector impact.
»‎ Expanded market share and enhanced customer loyalty.
»‎ Launched new products in collaboration with product and tech teams.
»‎ Focused on marketing ROI and optimised channel strategies.
»‎ Equipped internal teams with practical tools and insights.
»‎ Collaborated with commercial leads to develop and deliver growth initiatives.

B2B Marketing StrategyTeam LeadershipDigital Marketing

Techstroverts

Founder & Host

Oct 2022 – Sep 2023 · 11 mos · London, England, United Kingdom

Techstroverts is a podcast that delves into the "how" behind the "who" in the tech industry, offering a behind-the-scenes look at the brightest minds shaping technology today.
It's a celebration of the brains behind the brawn, featuring guests from prominent and emerging companies, ensuring interesting insights regardless of the name recognition. Aimed at fostering meaningful connections, weekly episodes are concise, engaging, and occasionally sentimental, available worldwide on your favourite podcast platforms.
https://linktr.ee/techstroverts

PodcastingCommunicationPersonal Branding

Informa

2 roles

Head of Digital Marketing

Promoted

Apr 2020 – Sep 2021 · 1 yr 5 mos

»‎ Directly led a team, focusing on strategic digital initiatives and team empowerment.
»‎ Mentored a 40+ marketing team, enhancing skills in SEO, SEM, and analytics.
»‎ Enhanced event marketing, significantly impacting revenue through digital channels.
»‎ Innovated with new analytics and tracking solutions for global insights.
»‎ Drove technology adoption, streamlining operations and enhancing digital capabilities.
»‎ Mastered budget control for digital projects, optimising spend for maximum return.
»‎ Amplified Informa Tech's presence at international events, leading digital representation.
»‎ Emphasised professional development, staying ahead with industry trends.

Digital MarketingTeam LeadershipB2B Marketing

Digital Marketing Manager

Feb 2017 – Apr 2020 · 3 yrs 2 mos

»‎ Navigated digital marketing management through Informa Tech's rebranding from KNect365.
»‎ Ensured uninterrupted execution of marketing strategies.
»‎ Supported seamless brand transition for stakeholders.

Knect365

Digital Marketing Manager

Feb 2017 – May 2019 · 2 yrs 3 mos · London, United Kingdom

»‎ The inaugural digital marketing specialist in KNect365's Technology, Media, and Telecoms sector.
»‎ Standardised analytics, reporting, and conversion tracking across the division.
»‎ Catalysed audience growth with omnichannel strategies.
»‎ Implemented AI/automation tactics for heightened platform efficiency and ROI.
»‎ Delivered team training on digital marketing essentials: PPC, SMM, Analytics, and Big Data.

Digital MarketingAnalytics

Iqpc

Digital Marketing Manager

Apr 2016 – Feb 2017 · 10 mos · London, United Kingdom

»‎ Managed IQPC's largest online portal, engaging over 130,000 members.
»‎ Innovated the portal newsletter, transitioning to a mobile-responsive format adopted globally by IQPC.
»‎ Partnered with sales teams to enhance client ROI via innovative lead generation strategies.
»‎ Led project oversight aligned with specific KPIs, ensuring strategic and operational excellence.

Digital MarketingLead Generation

Venture marketing group

Digital Marketing Executive

Aug 2014 – Apr 2016 · 1 yr 8 mos · London, United Kingdom

»‎ Led digital strategies for high-profile exhibitions and magazines at Venture Marketing Group.
»‎ Managed website visibility, mastering Paid Advertising, SEO, and Email Marketing.
»‎ Directed franchiseInfo.co.uk's major redevelopment, targeting B2B/B2C sectors.
»‎ Enhanced digital presence, improving user experience and conversion rates.

Digital MarketingLead Generation

Datadial

Online Marketing Executive

Jul 2010 – Aug 2014 · 4 yrs 1 mo · London, United Kingdom

» Grew from intern to proficient marketer, mastering the digital marketplace.
» Led diverse B2B/B2C marketing initiatives with innovative strategies/tools.
» Executed SEO, Paid Search, Social Media, Email, Content Marketing, Data Analytics.
» Collaborated closely with clients, driving tangible business growth.

Digital MarketingSEOEmail Marketing