Sandeep Das Gupta

Business Development Executive

Delhi, India29 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of experience in research and insights.
Expert in market research and analysis across industries.
Proven track record in managing research teams.

Stackforce AI infers this person is a Research and Insights expert in the Media and Communications industry.

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Skills

Core Skills

Industry ResearchMarket ResearchCustomer Insight

Other Skills

Research ProposalsSocial Media MeasurementResearch ToolsAnalyticsPublic Policy ResearchAnalysisPublic RelationsResearchQualitative ResearchConsumer InsightsSector AnalysisDigital MediaWeb AnalyticsStrategy

About

Research professional, with around 20 years of industry experience. Multi-market, cross-industry understanding, passionate about creating compelling stories on consumers, brands and industries by synthesising and delivering insight from complex and varied information sources. Worked across market research agencies and communications firms of repute. Specialities: Industry Research and Analysis Media & Communications Research & Measurement Social Media Listening & Measurement Advertisement Spend Analysis (AdEx) Public Affairs & Policy Research

Experience

29 yrs 5 mos

Total Experience

4 yrs 10 mos

Average Tenure

8 yrs 6 mos

Current Experience

Value 360 communications limited

Account Director - Research and Insight

Nov 2017 – Present · 8 yrs 6 mos · New Delhi · Hybrid

Managing Research, Market Intelligence and Knowledge Management Functions.
Track and analyse key macroeconomic trends in the business environment, distilling insights and implications
Conduct research and analyse data to provide actionable insights in developing reports covering key sectors
Analyse trends and competitive environments of key industries
Provide robust market and industry research support to service various clients’ needs
Writing research summaries and compiling data into comprehensive reports
Employ problem-solving skills and data interpretation to understand and predict a given subject matter outlook
Media sentiment - Reporting trends and analysis
Hiring, mentoring and performance monitoring of team members, implement best practices
Public policy and regulatory impact research

Research ProposalsSocial Media MeasurementResearch ToolsAnalyticsIndustry ResearchPublic Policy Research+11

Edelman

Senior Manager - Research & Insights

Feb 2011 – Oct 2017 · 6 yrs 8 mos · Gurgaon, India

Managed the following functions
Research for new business proposals and strategy & planning functions
Conceptualise, design and execute research and analysis that support strategic planning & decision-making process and new business acquisition and client retention
Pro-actively provides market and customer insights to support marketing team with recommendations based on primary and secondary market research studies
Managing Knowledge Practice within the organisation - Database Management, Industry Events, Influencer Mapping, Media Intelligence, Competition Tracking
Hiring, mentoring and performance monitoring of team members

Research ProposalsSocial Media MeasurementResearch ToolsAnalyticsIndustry ResearchPublic Policy Research+11

Perfect relations

Manager - Research & Insight

Aug 2008 – Feb 2011 · 2 yrs 6 mos · New Delhi Area, India

With Perfect Relations Group, South Asia’s largest media advisory firm as Manager, leading the research and insight practice; key functional role was managing project in research & information; providing media & market intelligence and insight services to the group practitioners in developing strategies in client engagements & new proposal efforts

Afaqs!

Research & Operations

Aug 2002 – Jul 2008 · 5 yrs 11 mos · New Delhi Area, India

Involved in leading team in media monitoring and analysis, preparing media intelligence reports, client relations and managing day to day operations.

Tam media research pvt. ltd.

Sr. Research Analyst

Apr 2000 – Mar 2002 · 1 yr 11 mos · Vadodara Area, India

Significant Highlights
Involved in researching and analysis of Media spends by companies from all sectors for brand promotion.
Prepared fortnightly reports on ad spend, new launchings and trends & growth of media spending pattern in different regions.
Comparative analysis of brand promotional trends and spending pattern in different regions.