Shantanu Raman

CEO

Bengaluru, Karnataka, India19 yrs 7 mos experience
Highly Stable

Key Highlights

  • 20+ years of experience in retail leadership
  • Proven track record in scaling businesses
  • Expert in product development and market strategy
Stackforce AI infers this person is a Retail and Consumer Products expert with extensive experience in business strategy and product development.

Contact

Skills

Core Skills

Product DevelopmentP&l ManagementBusiness StrategyMarket Analysis

Other Skills

Direct SalesChannel PartnersStrategic ThinkingLeadershipNegotiationMarket ResearchTeam ManagementBusiness ManagementPeople DevelopmentCommunicationDistributed Team ManagementRetail SalesMarketing StrategyStrategic NegotiationsStrategic Planning

About

CXO-level leader with 20+ years of experience building and scaling retail and consumer products businesses across FMCG, General Merchandise, and Apparel. I have held senior leadership roles at Reliance Consumer Products, Spencer’s, Walmart & SPAR. In these assignments I am driving value creation through strategic sourcing, private brand development, assortment strategy, and supply chain optimization. My expertise spans the full value chain—from product ideation and manufacturing to branding, go-to-market, sales, and distribution—enabling a pragmatic, consumer-first approach to profitable growth. Having led both modern retail formats and general trade expansion, I bring strong execution capability across diverse market environments. I specialize in launching new products & business categories, improving margins, accelerating speed-to-market, and building scalable operating models through strong partnerships with global and Indian manufacturers. I am particularly effective in growth-stage and startup environments, where strategic clarity, disciplined execution, and adaptability are critical. Open to CXO, advisory, and board engagements where my industry experience, market insight, and network can help drive sustainable growth and long-term enterprise value. I am also open to guest lecturer and visiting faculty roles, bringing boardroom-tested strategy, leadership insight, and real-world execution into academic and executive education settings. Let's connect to explore how my experience can contribute to your organization's strategic goals.

Experience

19 yrs 7 mos
Total Experience
4 yrs 10 mos
Average Tenure
--
Current Experience

Reliance consumer products limited

Head of Products - General Merchandise Business

Feb 2022Sep 2025 · 3 yrs 7 mos · Bengaluru, Karnataka, India · On-site

  • Set up the General Merchandise category and sales function for RCPL, part of the core team
  • Lead the Product Portfolio Mix Plan, Own the P&L, Gross Margins, & Commercial Strategy
  • Design and develop all aspects of the General Merchandise category: Product, Identity, Architecture, Positioning, Pricing & Channel Mix
  • Go to Market Strategy, achieving a 2X growth year-over-year, Drive sales in the General Trade by engaging with and persuading sales team, dealers, and distributors
  • Lead the Innovation Funnel, End to End management of Product Launch
  • This role included product ideation-based consumer insights, market & competition research, finalising quality specifications, product sourcing, and vendor negotiations, overseeing product launches, timely trade promotions, and team training
Direct SalesChannel PartnersProduct DevelopmentP&L Management

Spencer's retail (rpsg group)

Head of General Merchandise Business (Retail & Online)

Dec 2019Jan 2022 · 2 yrs 1 mo · Kolkata, West Bengal

  • Joined to lead, transform and expand the general merchandise business (Houseware, Furnishings, Luggage, Furniture, Stationery & Toys, Cleaning & Puja categories)
  • Strategic negotiations, and improved efficiency resulting in a +200 bps increase in margins
  • Assortment revamp resulted in robust product portfolio led to 1.5% growth in market share
  • Successfully established GM business on Spencer’s website & app, fortifying relationships with current partners and attracting new collaborators
  • Strengthened supply chain reliability by minimizing lead times through strategic engagement with partners and keeping a close tab on inventory
  • Driving sales in the stores by motivating, collaborating and training the sales team, having the right assortment with appropriate visual merchandising and exciting promotions
Strategic ThinkingLeadershipBusiness StrategyMarket Analysis

Walmart

Head : General Merchandise (Hardline Buisness / Softline Buisness)

Jun 2011Dec 2019 · 8 yrs 6 mos · Gurgaon

  • I joined the organization at its start-up phase to lead the Soft Home Business (including Furnishings, Luggage, Toys, and Furniture) and later expanded my role to oversee the Hard Home Business (encompassing Houseware, Tableware, Cleaning, and Disposable products)
  • Built the 300 Cr + home business from the ground up, creating a sustainable and profitable venture by launching 25 large-format stores
  • Collaborated with global buying teams and undertaking international sourcing missions.
  • Collaborated with store sales teams and institutional sales teams to boost sales
  • Selecting the right assortment for target consumers, conducting market and competition research, overseeing quality, sourcing products, negotiating with brands, creating engaging promotions, designing impactful visual merchandising, and training the team
Strategic ThinkingNegotiationBusiness StrategyProduct Development

Spar (max hypermarkets india ltd, subsidiary of landmark group, dubai)

3 roles

Business Head - B&M (Apparel & Accessories)(Fashion)

Jul 2010Jun 2011 · 11 mos · Bangalore

  • Conceived & Launched New Business Model of Apparel & Accessories for SPAR
  • Developed Range Plan & Buying Plan for SPAR Apparel Section and executed agreement with major National & Regional Apparel & Accessories Brands
  • Spearheaded committee of experts across functions and finalized Planogram, Fixture Ordering & Visual Merchandising
NegotiationTeam ManagementBusiness StrategyProduct Development

Business Head - B&M (Home Textiles, Decor, Seasonal Products & Apparel Accessories)

Promoted

Apr 2008Sep 2010 · 2 yrs 5 mos · Bangalore

  • Responsible for the selection, purchase, delivery & sale of merchandise, which adheres to the merchandise philosophy of company in terms of quality, price and fashion
  • Ensured sustainable & profitable business with healthy year on year growth.
  • Conceived & Launched Apparel Accessories Business
  • (Men's Inner wear, Comfort wear, Accessories, Lingerie, Ladies Nightwear, Ready to Stitch Dress Material)
  • Maximization of Sales, Margin, Sales Per Square Feet & Margins Per Square Feet
  • Performs on-going analysis to be used in developing merchandise strategies and assortment
  • selection.
  • Continuous range & product development, Product pricing, product promotion & marketing
  • Efficient Inventory Management & Vendor Development
  • Visual Merchandising & Product Display
  • Maintains knowledge of market conditions regarding price, product, quality and fashion
  • Consumer Analysis & Competition Mapping

Category Manager - B&M : Home Textiles & General Merchandise (Home Decor, Gifting & Seasonal)

Dec 2005Mar 2008 · 2 yrs 3 mos · Bangalore

  • Ideated, conceived & launched Home Textile (Home Soft) & Home Decor, Gifitng & Seasonal (General Merchandise) Business for SPAR
  • Responsible for the selection, purchase, delivery & sale of merchandise, which adheres to the merchandise philosophy of company in terms of quality, price and fashion
  • Maintains knowledge of market conditions regarding price, product, quality and fashion
  • Retail Mapping, Consumer Analysis
  • Performs on-going analysis to be used in developing merchandise strategies and assortment
  • selection. Range Planning & New Product Development
  • Product pricing & packaging
  • Price management & promotion management
  • Store Planogram, Visual Merchandising & Product Display
  • Able to demonstrate excellent negotiation skills and strong commercial acumen

Education

XLRI (Jamshedpur)

Post Graduate in Retail Management — Retail Management

MIT Sloan Executive Education

Post Graduate Diploma in Digital Business — Digital Business

National Institute of Fashion Technology Delhi

Fellow Program — Consumer Behaviour

Delhi School of Economics

MBA

St. Michael's High School - India

XLRI Jamshedpur

Post Graduate Certificate in Retail Management — Retailing and Retail Operations

National Institute of Fashion Technology Delhi

Doctor of Philosophy - PhD — Consumer Behaviour

Jun 2018Nov 2024

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