Sep 2022 – Oct 2023 · 1 yr 1 mo · Singapore

• Leading performance marketing efforts via Apple Search Ads for brand partners with particular focus in the verticals of gaming and entertainment. Complete ownership of the sales network in the region.
• Deep understanding of partner’s performance marketing funnels and success measurements, ensuring that their Apple Ads strategy further enhances their overall marketing efforts.
• Acting as a thought-leader for the clients, and being an Apple Ads evangelist to the client teams. Maintaining a high outreach with clients and ensuring a strong sales pipeline.

Oct 2020 – Aug 2022 · 1 yr 10 mos · Singapore

• Handling SEA ad agency clients with a focus on growth and mid-sized agencies. Successfully onboarded new agencies while leading the growth of existing ones.
• Participated in and led training and workshops to enable TikTok awareness in the growth and mid-size agency sector. Worked closely with performance marketing agencies to effectively use TikTok ad offerings for a positive ROI.
• Received the "Best Salesperson Award" in the channel sales team (Nov-Dec 2020) for exceptional work with onboarding and managing agencies, as well as revenue growth.

Apr 2020 – Oct 2020 · 6 mos · Singapore

• Scope ranging through business development and account growth, with focus on providing best strategies for TikTok's advertisers to get a good ROI.
• Educating clients about the potential and reach of TikTok and assisting them with building suitable advertising, marketing and brand awareness campaigns.
• Focus on Big-Six agencies and large agencies

Jul 2016 – Apr 2020 · 3 yrs 9 mos · Singapore

• Digital marketing consultant focused on performance marketing (Mobile) across Global markets (Europe, US & APAC). Drove close to $500,000 in monthly revenues and headed SEA penetration.
• Built customized media trading strategies for clients to leverage the mobile ecosystem for performance with a unique "pay only for PIE"​ (Post Install Events) offering by Minimob.
• Represented Minimob in various trade shows and conferences worldwide.

Jul 2015 – Jul 2016 · 1 yr

• Spear-headed client on-boarding and inside business development for Applift's RTB focussed enterprise solutions specifically designed for agencies and media houses.
• Actively worked as an Implementation Consultant to new clients. Managed requirements, negotiations and built sales pitches & proposals accordingly.
• Represted Applift's programmatic arm in various mobile media focussed events like DMEXCO, MWC, Adtech, GMIC, etc. and educated potential clients about the associated offerings.

May 2014 – Jun 2015 · 1 yr 1 mo

• Managed premium accounts and delivered efficient client side technology solutions focused on Programmatic Mobile Advertising.
• Planned the flow, structure and account setup strategy to ensure effective results. A collaborative role that included pre-sales, implementation consulting and account management.
• Primary specialisation in media buying and optimisation. Handled operations for 10+ DSPs and 50+ Advertisers. Responsible for six-figure monthly revenues (USD).

Jun 2013 – May 2014 · 11 mos · Mumbai Area, India

• Implementation Consultant focussed on the Internet advertising domain. Specialization in strategic account setup, revenue maximisation, campaign management and media analytics.
• Corporate Presentations and Trainings for client teams to optimise their ad serving through ZEDO Ad server and deal with Campaign priorities. Troubleshooting issues and discrepancies.
• Handled 25+ successful Implementations for clients from US, EMEA and India. Worked across global timezones to achieve client success in a dynamic work sphere.