Swati Dhyani

CEO

Bengaluru, Karnataka, India18 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in category management and brand building.
Proven track record in driving sales growth in modern trade.
Strong leadership in managing large teams and operations.

Stackforce AI infers this person is a Retail Marketing Expert with a focus on Category Management and Brand Building.

Contact

Skills

Core Skills

Category ManagementSales PlanningTrade MarketingMerchandising

Other Skills

BudgetingAssortmentPlanogramSupplier SelectionNegotiationMargin DeliveryPromotionsPricing StrategyTeam LeadershipIn-store ReportingSales GrowthAnalytical SkillsRetailSourcingTeam Management

About

I am an expert on category management , merchandising , in store activation and brand building for modem trade with 13 years of experience in the above domains. I have worked with with world's best retailer, Indian retail connoisseur as well as retail agency's best company in India. I have managed brand building and category growths for modern trade stores. I am an expert on driving sales in MT through intervention in assortment , planogram and promotions/pricing. I will provide solutions w.r.t launch platform for products across personal care through right sales forecast , right placement parameters and right in-store activations.

Experience

18 yrs 11 mos

Total Experience

3 yrs 9 mos

Average Tenure

5 yrs 9 mos

Current Experience

Ds group

Head Non Food

Aug 2020 – Present · 5 yrs 9 mos · New Delhi, Delhi, India

Spar india (max hypermarket india pvt limited)

Sr. Category manager

Jun 2018 – Aug 2020 · 2 yrs 2 mos · Bengaluru, Karnataka, India

I am responsible for the category management across the personal care portfolio for PAN India operations for the 25 SPAR stores . I deliver expertise in :
Budgeting and sales planning
Assortment and Plano-gram
Supplier selection
TOT negotiation and Margin delivery
Promotions and pricing strategy

Category ManagementBudgetingSales PlanningAssortmentPlanogramSupplier Selection+4

Cpm india

Lead - Modern trade

Sep 2014 – May 2018 · 3 yrs 8 mos · Greater Delhi Area

Responsible for driving trade marketing operations for 1500 + modern trade stores and 5000 plus general trade stores for various clients and deliver merchandising priorities and thereby driving business for clients.
successfully lead 700 plus member teams and demonstrated seamless in-store reporting, execution and insights for sales growth .

Trade MarketingMerchandisingTeam LeadershipIn-store ReportingSales Growth