Rohan Goel

Growth Manager

India8 yrs 6 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Increased B2B retention from 6.46% to 10.43%
  • Drove 25% GMV growth through targeted campaigns
  • Successfully led AI-driven marketing automation initiatives
Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Fintech and E-commerce sectors.

Contact

LinkedIn

Skills

Core Skills

CrmGrowth MarketingRetention MarketingCustomer Lifecycle ManagementCustomer EngagementMarketing AnalyticsEmail Marketing

Other Skills

Data AnalysisGrowth StrategiesCleverTapRetention StrategiesAdobe CampaignApp MarketingDigital MarketingFacebook AdsContent ManagementGoogle AnalyticsMoEngagePaid Social Media AdvertisingFirebaseInternational Business ConsultingTrade Marketing

About

🚀 Driving Customer Retention, Growth & Engagement in Bank, E-commerce, Fintech & B2B With 8+ years of experience in CRM, Retention, CLM, and Growth Marketing, I specialize in building high-impact customer engagement strategies that drive loyalty, revenue, and LTV. Having worked with top brands like IndusInd Bank, Industrybuying, Freecharge (Axis Bank), Paytm, IndiaMART, and American Express, I have successfully led B2B & B2C retention programs, AI-driven marketing automation, and data-driven personalization to maximize customer lifetime value. 🔥 What I Do Best: ✅ Retention & Lifecycle Marketing – Designing high-performing post-order, onboarding, and reactivation journeys ✅ AI & Data-Driven CRM – Using personalization, segmentation, and automation to improve engagement & conversion ✅ Growth & Revenue Maximization – Leveraging cross-sell, upsell, and loyalty strategies to boost business impact ✅ Omnichannel Campaigns – Running WhatsApp, Email, SMS, and Push campaigns for optimized conversions ✅ Customer Insights & Analytics – Turning data into actionable strategies for better acquisition & retention ✅ B2B & E-commerce Expertise – Driving CRM strategies for high-value business clients and online marketplaces If you're looking for insights on customer retention, lifecycle marketing, AI-driven engagement, or growth marketing, let’s connect! 🤝 #CRM #RetentionMarketing #Growth #AIinMarketing #Ecommerce #Fintech

Experience

8 yrs 6 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr
Current Experience

Indusind bank

Growth Manager - AVP2

May 2025 – Present · 1 yr · Gurugram, Haryana, India · On-site

  • Own DIY Personal Loan growth; driving ₹100+ Cr disbursal MoM
  • Run cross-sell and retargeting campaigns across Email, SMS, WhatsApp & MPNs to improve lead-to-disbursal funnel efficiency
  • Analyse user behaviour to identify friction points, and implement product fixes for better conversion.
  • Coordinate with credit, ops, and call center teams to ensure faster TATs and improved funnel throughput.
Customer EngagementData AnalysisEmail MarketingCRMGrowth Marketing

Industrybuying.com

CRM & Retention Marketing Manager

Aug 2023 – May 2025 · 1 yr 9 mos · Delhi, India · On-site

  • Leading CRM & Retention Team
  • Increased B2B retention from 6.46% to 10.43% by optimizing customer journeys.
  • Boosted funnel ROI by 42% (12→17) through A/B testing and personalization.
  • Implemented email recommendation logic, improving conversion funnel from 0.48 to 0.60.
  • Drove strategic coupon & IB Coins distribution to maximize engagement & repeat transactions.
  • Partnered with tech teams for event tracking & API integrations, enhancing segmentation.
  • Optimized credit product journey, increasing qualified leads and customer lifetime value
Customer EngagementGrowth StrategiesMarketing AnalyticsCleverTapRetention StrategiesCRM+1

Freecharge

Deputy Growth Manager

Jan 2022 – Jul 2023 · 1 yr 6 mos · Gurugram, Haryana, India

  • Drove 25% GMV growth through CLM campaigns on WhatsApp, SMS & App.
  • Led a Diwali campaign delivering ₹15Cr+ GMV, 17% engagement rate & 25% DAU growth.
  • Managed merchant acquisition, onboarding 6,500 merchants MoM via paid campaigns.
  • Optimized lead generation, bringing in 1,500 warm leads per month for cash advance loans.
  • Strengthened merchant brand awareness via testimonial videos, webinars & BTL activations.
Customer EngagementAdobe CampaignCustomer Lifecycle ManagementApp MarketingGrowth StrategiesMarketing Analytics+1

Paytm

Junior Manager - Merchant Growth & Engagement

Feb 2021 – Dec 2021 · 10 mos · Noida, Uttar Pradesh, India · Remote

  • Improved app engagement from 1.8% → 4.3% through segmentation & personalized messaging.
  • Spearheaded coupon strategy to balance burn control & customer engagement
  • Led Paytm Soundbox marketing, selling 35,000+ devices via targeted campaigns
  • Managed ₹40L-₹50L cashback campaigns MoM, optimizing budget efficiency & boosting merchant retention
  • Executed 200+ Hinglish & vernacular campaigns, driving localized engagement & higher adoption
  • Conducted A/B testing for offers, leveraging CleverTap & MoEngage insights to optimize performance
Customer EngagementApp MarketingGrowth StrategiesCleverTapDigital MarketingGrowth Marketing

Indiamart intermesh limited

Assistant Marketing Manager

Aug 2018 – Jan 2021 · 2 yrs 5 mos · Noida, Uttar Pradesh, India

  • Led upsell campaigns via Email, Push, Banners, SMS & OBD, generating ₹1Cr+ revenue MoM through segmentation & personalization.
  • Optimized onboarding journeys by implementing behavior-based triggers, improving activation & engagement.
  • Reactivated dormant users with personalized lifecycle nudges, enhancing win-back rates.
  • Executed a 360-degree brand repositioning campaign – ‘Bada Aasaan Hai’, boosting brand recall.
  • Reduced CPL from ₹2,700 → ₹1,300 on LinkedIn & Facebook lead gen campaigns within a ₹10L budget.
  • Revamped IndiaMART Enterprise website, optimizing content & creatives for higher conversion.
  • Improved NPS scores & Google Reviews through targeted CRM campaigns.
  • Designed a sales pitch deck, ensuring consistent & effective sales messaging.
Customer EngagementCustomer Lifecycle ManagementGrowth StrategiesFacebook AdsDigital MarketingGrowth Marketing

American express

Marketing Analyst

Jul 2017 – Jul 2018 · 1 yr · Gurgaon, Haryana, India · On-site

  • Managed the AMEX Homepage, enhancing the digital experience for high-value customers.
  • Executed CRM campaigns via Email & SMS, engaging Platinum & Centurion Cardholders with exclusive offers.
  • Designed segmentation strategies, delivering personalized rewards & curated VIP experiences.
  • Led premium engagement initiatives, including VIP event invites & Centurion Card onboarding.
  • Owned content strategy, creating email creatives, digital assets & print materials for targeted campaigns.
Email MarketingMarketing AnalyticsContent ManagementGoogle Analytics

Mahindra comviva

Corporate Finance Intern

May 2016 – Jul 2016 · 2 mos · Greater Delhi Area

  • Studied financial system followed in Telecommunication Industry in specific of
  • Mahindra Comviva.

Jbm group

Engineering Intern

Mar 2015 – Jun 2015 · 3 mos · Gurugram, Haryana, India

  • Inspected different types of process and procedures for quality management.

Honda cars india ltd

Engineering Intern

Jan 2015 – Feb 2015 · 1 mo · Greater Noida

  • Observed different types of spatter generation and the parameters affecting it.
  • Detected the areas where sealer is applied and find out the reasons for wastage.

Education

Amity University

Master of Business Administration (MBA) — Marketing & Finance

Jan 2015 – Jan 2017

Manav Rachna Educational Institutions

Bachelor of Technology (B.Tech) — Mechanical Engineering

Jan 2011 – Jan 2015

Stackforce found 100+ more professionals with Crm & Growth Marketing

Explore similar profiles based on matching skills and experience

Shiwangi Gupta

Shiwangi Gupta

Category Lead - Strategy & Planning

at Meesho

Bengaluru, India7 yrs 9 mos exp
P&L ManagementCategory ManagementE-CommerceBrand MarketingPerformance Marketing
Arpit Chhabra

Arpit Chhabra

Associate Director Marketing

at Games24x7

Mumbai, India10 yrs 5 mos exp
Growth StrategyMarketingBusiness Strategy
Vedant Chavan

Vedant Chavan

Marketing Manager

at Jawa | Yezdi | BSA Motorcycles

Pune, India5 yrs 6 mos exp
SR

Srini Ram

Core India Business

at Practo

Bengaluru, India28 yrs 4 mos exp
Marketing ManagementSales
VJ

Vaibhav Jain

Growth Manager

at Zomato

Delhi, India7 yrs 3 mos exp
Direct to Consumer MarketingBrand StrategyPerformance Marketing
SG

Sanyam Gupta

Business Head

at Urban Company

Delhi, India6 yrs 10 mos exp
SalesMarketingManagement ConsultingStrategy Consulting
Krishna Bairagi

Krishna Bairagi

Area Sales Manager

at My E-Kisan | Empowering Kisan

Indore, India7 yrs 8 mos exp
Business DevelopmentSales ManagementStrategic Marketing Management
Carl Steffens

Carl Steffens

Americas Marketing

at Cloudflare

Santa Barbara, United States25 yrs 9 mos exp
Demand GenerationGo-to-market StrategyField MarketingSales EnablementMarketing Strategy