May 2025 – Dec 2025 · 7 mos · On-site

• Lead operations for ~100 stores in the city
• Driving everything from instore efficiencies, minimizing wastage & gearing up for growth

Sep 2023 – May 2025 · 1 yr 8 mos · On-site

• My role entails working with category, replenishment, operations & marketing teams to drive growth for the city.
• The role demands evaluating the business holistically to achieve measurable positive outcomes. I have experience cutting across Program Management, Cross-functional collaboration, Category analysis, Operations Management to name a few.

Jan 2023 – Sep 2023 · 8 mos

• Business strategy: Leading Growth Initiatives across the restaurant, customer & delivery partner ecosystem through In-app, Digital & Offline channels
• Program & Campaign management: Conceptualizing & executing customized campaigns basis user cohorts to drive OTR & Frequency upsides
• Logistics/Ops planning: Led new rider onboarding in the city, driving~20% growth MoM; Built rider cohort prediction models & incentive design for the city
• Growth strategy: Building forecasting & probability modeling for discounting burn

Sep 2021 – Dec 2022 · 1 yr 3 mos

• Lead in-app discount strategy & built burn optimization models
• Was instrumental in driving 40% YoY growth across 22 cities in the South Region with a corresponding reduction in discounting burn of ~35%
• Lead projects of Zomato Pro, FSSAI Compliance, Image Coverage & Funnel conversions for the region
• Designing in-app campaigns & program managing growth initiatives

Aug 2021 – Aug 2021 · 0 mo

• - Responsible for setting up and streamlining the catalogue team for the pilot of Zomato Grocery Pan India

Sep 2019 – Aug 2021 · 1 yr 11 mos

• Leading In-app campaign coverage and burn optimization for the region
• Leading Zomato Pro for both Delivery and Dine-out for the region
• Leading R&R initiatives for the region
• Handled Hygiene and Safety measures initiatives for the region
• Lead Offline Marketing for the online ordering business for the region

Nov 2018 – Sep 2019 · 10 mos

• Handled new city launch marketing strategy and execution across offline channels for Zomato Pan-India as part of Tier-3/Tier-4 geographic expansion (300+ City launches)
• Key contributions in setting up Pan-India vendor network to service BTL & ATL requirements for Zomato
• Conceptualized and executed Pan-India campaigns on occasions of Holi/Valentines Day among others
• Functioned as the campaign manager for Kerala

Jun 2017 – Oct 2018 · 1 yr 4 mos · Gurugram, Haryana, India

• Owned media strategy and execution across multiple offline channels for the Driver IMC 2018
• Part of planning and execution of online and offline media for the Rider IMC 2018
• Executed over 40 offline media campaigns targeting Riders and Driver Partners across India
• Worked extensively with cross-functional and city teams to launch campaigns
• Streamlined offline media buying and spends tracking at Uber
• Owned vendor and budget management for the Central Marketing Team; from onboarding to payments

Mar 2016 – May 2017 · 1 yr 2 mos · Alappuzha, Kerala

• Achieved significant savings through implementation of inventory tracking processes
• Made the business leaner by phasing out slow moving/dead inventory inventory
• Created a mechanic loyalty program and enrolled 15 mechanics in the district of Alleppey, Kerala
• Initiated delivery of products to workshops during off-peak hours

Jul 2015 – Feb 2016 · 7 mos · Thrissur

• Improved tertiary sales from 70k to 7 lacs in the district of Thrissur, Kerala
• Handled a team of 14 in the districts of Thrissur and Malappuram
• Enrolled 21 retailers in the district of Malappuram, Kerala as part of rebuilding the market
• Handled the selection, hiring & training of in-store-demonstrators

Apr 2014 – May 2014 · 1 mo · Mumbai Area, India

• Identified gaps in product portfolio and service delivery in the Modern Trade and Direct Sales channel
• Evaluated competition engagement programs/activities around Mobile Internet space
• Devised metrics used to analyze attractiveness of retailer engagement strategies adopted by the major telecom players
• Recommended strategies to improve operational efficiency and minimize opportunity loss in Modern Trade Channel

Feb 2014 – Mar 2014 · 1 mo · Alleppey, Kerala

• Designed a social outreach campaign to educate students about child safety and prevention of abuse in schools across the district of Alleppey
• Secured sponsorship from the State Bank of Travancore and the National Rural Health Mission, Alleppey for the campaign

Aug 2012 – Mar 2013 · 7 mos · Amritapuri

• Coordinated teams to drive participations for Vidyut 2013, Amrita School of Engineering, Amritapuri

Apr 2012 – May 2013 · 1 yr 1 mo · Amritapuri

• Organizing various technical workshops and competitions of the student organization of Computer Science Department, Amrita School of Engineering, Amritapuri