Snehashish Mukherjee — CEO

CAREER SUMMARY AND PROFICIENCIES_____________________________________________________  25 years of Experience Heading Sales, Marketing & Business Strategies, P&L Management  Marketing, Sales and Strategy, ATL/ BTL, Branding, Media Mgmt., Market Analysis, Brand Architecture and Visibility  Leading Sales Strategy, Distribution, Channel Sales and Business Development with Pricings, Budgets, Procurements, B2B and Special Channels. Experienced in Setting up New Business  POS, Collaterals, Integrated Marketing Communications, Digital and Social Media Marketing, Website Design  Marketing Analytics, CLV, Brand Value, Reach Analysis (TRP, OTS, BARC, MR Data and Analysis)  Sales & Distribution Strategy for GT/ MT, Channel Development, E-Commerce, B2B  Experience In: FMCG(Tea, Biscuits, Adhesives, Spices), Durables(Appliances, Building Material), Media, Consulting  Experience with B.K. Birla Group, Britannia, Parle-Agro, Pidilite, GPI, Duncans, Kutchina, HT, Mother’s Recipe  Experience handling Marketing for Pan India, SAARC Countries, West/ Central Africa, MEA MAJOR ACHIEVEMENTS  Successfully driven Brand Kutchina from a Regional to National Level with doubled turnover  HT Media: Negative to Positive P&L for BUs; Successful 360° Marketing Campaigns; 11 Print Innovations  Duncans: P&L Turnaround of North Zone with Most Successful Marketing Drive, 180%+ revenue growth  New Product Lines for Duncans, Kutchina, Mother’s Recipe, Manjushree  SS Distribution Innovation in Britannia; Product Innovation in GPI Tea; Packaging Innovation with 1st Tetra Pak  GLG and Third Bridge Marketing Consultant; Marketing Consultancy to Kellogg & A.W.Faber Castell launches  Advanced Course in Marketing & Sales 2000-02 (2 Years FT)- Institute of Mgmt. Studies, Nirma Univ. Ahmedabad  Course on Marketing Analytics- Univ. of Virginia- Darden School of Business, 2020  Pursuing PhD- Marketing From ICFAI University, Jharkhand from July 2020

Stackforce AI infers this person is a seasoned marketing and sales leader in the FMCG and Agri-Tech sectors.

Location: Noida, Uttar Pradesh, India

Experience: 28 yrs 3 mos

Skills

P&l Management
Sales Strategy
Digital Marketing
Marketing Strategy
Sales Processes

Career Highlights

Doubled turnover for Brand Kutchina nationally.
Achieved 180%+ revenue growth for Duncans.
Led successful 360° marketing campaigns at HT Media.

Work Experience

Mjunction Services Limited - A Tata Venture

Head - Business (Tea & Spices) (3 yrs 3 mos)

Vamani Infotech (Under Vamani Overseas Pvt. Ltd.)

Business Head- Marketing, Strategy, Sales & P&L (11 mos)

Branching Shoots Pvt. Ltd.

Co-Founder and Director (Marketing & Business) & Professional Business Consultant (FMCG) (1 yr 3 mos)

Manjushree Planations- B K Birla Group Co.

Business Head- Marketing & Sales (1 yr 3 mos)

Desai Brothers Limited- Food Division (Mother's Recipe)

Head Marketing & Product (Marketing, Product, Sales Strategy) (11 mos)

Bajoria Appliances Pvt Ltd(Kutchina)

National Head- Marketing and Sales Strategy (3 yrs 5 mos)

HT Media Ltd. (Hindustan Media Ventures Limited)

General Manager- Business (5 yrs 1 mo)

M/S Duncans Tea Limited ( Duncans Goenka Group)

Zonal Head (Formerly GM) North- Business, Sales & Marketing Strategy (2 yrs 6 mos)

Watanmal Group

Regional Manager - Nigeria (1 yr 2 mos)

NIRMA INSTITUTE OF MANAGEMENT, AHMEDABAD

Fellow Participant And Marketing Consultancy (2 yrs)

M/S PIDILITE INDUSTRIES LTD.; GPI; BRITANNIA INDUSTRIES LTD.

Territory Incharge to Area Business Manager- North Region (8 yrs 6 mos)

Education

Advance Course in Mktg. & Sales at Nirma Institute of Management, Ahmedabad

PhD (Pursuing) at ICFAI University Jharkhand

PGDBM at Institute Of Productivity & Management, Lucknow (AICTE / NPC)

B.Sc. at Lucknow University, Lucknow

Intermediate at Kendriya Vidyalaya, RDSO, Lucknow

High School at St. Mary's High School, Lucknow

PhD (Pursuing) at ICFAI University Jharkhand

Snehashish Mukherjee

CEO

Noida, Uttar Pradesh, India28 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Doubled turnover for Brand Kutchina nationally.
Achieved 180%+ revenue growth for Duncans.
Led successful 360° marketing campaigns at HT Media.

Stackforce AI infers this person is a seasoned marketing and sales leader in the FMCG and Agri-Tech sectors.

Contact

Skills

Core Skills

P&l ManagementSales StrategyDigital MarketingMarketing StrategySales Processes

Other Skills

SalesMarketingBusiness StrategyNew Business DevelopmentBrand ManagementCreativity and InnovationClient RelationsNew Market ExpansionInformation TechnologyBusiness Process ImprovementRevenue & Profit GrowthProject ManagementChannel StrategyCross-functional Team LeadershipStartup Environments

About

Experience

28 yrs 3 mos

Total Experience

2 yrs 9 mos

Average Tenure

3 yrs 3 mos

Current Experience

Mjunction services limited - a tata venture

Head - Business (Tea & Spices)

Feb 2023 – Present · 3 yrs 3 mos · Kolkata, West Bengal, India · On-site

P&L ownership for B2B Agri-Tech vertical (Tea & Spices) catering to FMCG food clients, leading Sales, Distribution, Operations, Marketing, Category and Digital Transformation.
Managing ₹210 Cr topline through multi-channel sales of Tea & Spices across multi-client portfolios.
Delivered 761% YoY growth via demand generation, funnel redesign, pricing optimization, logistics integration and process innovation.
Expanded distribution across institutional buyers, exporters, wholesalers and processors; accelerated digital B2B adoption through Forward & Reverse e-Auctions.
Built a pan-India producer–buyer ecosystem (tea estates, spice producers, small growers, processors, financiers, LSPs and auction centres)
Strengthened sales planning through analytics dashboards for forecasting, lead scoring, pricing and procurement intelligence.
Forged strategic alliances with Tea Board, Spice Board, ITC, TCPL, HUL, exporters and producers to enhance supply chain reliability and market reach.
Integrated logistics, finance, procurement & compliance to streamline order-to-delivery and improve distribution efficiency.
Re-engineered Ex-Warehouse model into the world’s first Ex-Factory Auction (Tata Innovista Award 2025), reducing operating cost by 55% and cycle time by 50%.
Launched India’s first end-to-end serviced Spice Reverse e-Auction, unlocking new sales channels and price discovery.
Led pan-India sourcing strategy for Tea & Spices aligned to client demand, SKU mix, variants and category requirements.
Developed governance frameworks for transparent e-auctions, price parity, seller capability building and quality compliance.
Implemented automated onboarding, drip marketing (Email, WhatsApp, SMS) and digital funnel journeys to improve client acquisition and retention.
Leading high-impact ecosystem projects including ARIAS (Assam Govt. – APART World Bank Project), Ginger Board, Assam and APEDA for market linkage, value chain and distribution development.

P&L ManagementSalesMarketingBusiness StrategyNew Business DevelopmentBrand Management+15

Vamani infotech (under vamani overseas pvt. ltd.)

Business Head- Marketing, Strategy, Sales & P&L

Feb 2022 – Jan 2023 · 11 mos · Delhi NCR · On-site

Led Strategy for ANZ Wine marketplace and EdTech division P&L including sales, product, marketing, digital and operation with Justwines- A Wine e-commerce for ANZ.
Revived a stalled EdTech business (dormant 2.5 years) by rebuilding product architecture, UI, CRM automation and GTM model- Growskills.
Defined pricing architecture, lead funnels, retention models and performance optimization matrix.
Created acquisition engines—Google Ads, Meta campaigns, webinar and influencer-led funnels.
Established KPI dashboards covering CAC, LTV, burn rate, cost reduction and conversion leakages.
Developed content-driven performance campaigns improving overall conversion by 28%.
Implemented process, billing, compliances, audit frameworks for sales processes, certification with products like Zoho, Zoom, MyOperator, SurveySparrow, GRDA, COPRA, STEM Certification, Kidsafe
Sales Strategy ANZ-region marketplace Consumer Leads, Retention, category guidelines, Sourcing and Aggregation of Small Wine producers of ANZ

Branching shoots pvt. ltd.

Co-Founder and Director (Marketing & Business) & Professional Business Consultant (FMCG)

Nov 2020 – Feb 2022 · 1 yr 3 mos · Kolkata, West Bengal, India · On-site

Built FMCG startup from concept to multi-SKU business, achieving ₹20 Cr+ T.O & ₹25 Cr valuation.
Owned sourcing, product development, pricing architecture, channel expansion & supply chain.
Structured rural GTM programs including 1000+ village activations, NGO partnerships & women-led awareness campaigns.
Scaled e-commerce, distributor networks, modern retail presence & B2B (Instt.) supply programs
Launched multiple SKUs across teas, spices, groceries, health and hygiene categories.
Created standardized packaging & brand systems improving shelf visibility and consumer recall.
Developed influencer partnership, regional micro-ambassadors, community-led brand storytelling
Acquired expertise in raw material sourcing, production planning, and manufacturing processes for women’s hygiene products

Marketing StrategySales ProcessesBusiness-to-ConsumerOnline MarketingBusiness StrategyMarketing+4

Manjushree planations- b k birla group co.

Business Head- Marketing & Sales

Jul 2019 – Oct 2020 · 1 yr 3 mos · Kolkata, West Bengal, India

Scaled Manjushree Tea business from ₹20 Cr → ₹100 Cr by repositioning brand portfolio, premiumization & distribution expansion across 18 states.
Implemented brand architecture including Premium blends, specialty teas, Spices, export variants.
Built national marketing calendars, Institutions, HORECA and distributor capability ecosystems.
Drove export readiness for GCC & European mkts. with certifications, sampling & buyer mapping
Acquired deep knowledge into Sourcing of Agri products like Tea Variants, Spices, Condiments.
Introduced retail category activation—visual merchandising, product catalogues, shelf POS and trade value packs.

Desai brothers limited- food division (mother's recipe)

Head Marketing & Product (Marketing, Product, Sales Strategy)

Aug 2018 – Jul 2019 · 11 mos · Pune Area, India

Led category expansion and ATL relaunch after 10 years delivering 60% YoY brand growth.
Launched multiple new SKUs across Chutneys, Papads, Pickles, Spices and Condiments.
Strengthened digital-first funnel with UGC campaigns, video storytelling & influencer activations.
Established sampling-led regional GTM programs targeting key metros & Tier 2 markets.
Developed cross-category bundles improving on-shelf visibility & secondary sales.
Keen insights into sourcing and procurement of Spices and Condiments across international markets across 48 countries.

Bajoria appliances pvt ltd(kutchina)

National Head- Marketing and Sales Strategy

Mar 2015 – Aug 2018 · 3 yrs 5 mos · Kolkata Area, India

Spearheaded the transition of Kutchina from a regional brand to a national powerhouse in kitchen appliances.
Developed and executed comprehens• Scaled business from ₹125 Cr → ₹270 Cr through category expansion, marketing transformation and distribution enhancement.
Launched small appliances, chimneys, water purifiers and modular kitchen categories.
Directed ₹75 Cr+ marketing budget delivering 3X ROI across ATL, BTL, Digital & Retail activation.
Built 1760+ architect influencer network ensuring strong retail visibility and channel pull.
Implemented franchise expansion blueprint enabling 85+ exclusive brand outlets nationwide.
ive marketing strategies, including ATL and BTL campaigns, with a budget exceeding ₹50Cr.
Achieved a remarkable growth in turnover from ₹125Cr to ₹245Cr through innovative marketing and celebrity endorsements.

Ht media ltd. (hindustan media ventures limited)

General Manager- Business

Nov 2009 – Dec 2014 · 5 yrs 1 mo · Meerut/NOIDA

Turned around 4 regional BU P&Ls delivering revenue expansion & margin maximisation.
Executed 360° campaigns with brands such as Nestlé, Micromax, Airtel, Vodafone & Coca-Cola.
Implemented innovative print formats winning 11 national awards.
Led large government category projects including election awareness campaigns, state initiatives.
Managed 32 national events and exhibitions building region-wide brand presence.

M/s duncans tea limited ( duncans goenka group)

Zonal Head (Formerly GM) North- Business, Sales & Marketing Strategy

Apr 2007 – Oct 2009 · 2 yrs 6 mos · New Delhi, Delhi, India

Spearheaded the first marketing campaign in 17 years, enhancing brand visibility through print and rural activations.
Launched a new product line of packet teas and coffee, overseeing market research and packaging strategies.
Revamped distribution channels, achieving a turnaround from a 9 crore loss to a profit of 25 lacs monthly.

Watanmal group

Regional Manager - Nigeria

Jan 2006 – Mar 2007 · 1 yr 2 mos · Lagos, Nigeria

Managed marketing initiatives across Central Africa and MEA markets, including ATL, BTL, and mall activations.
Developed brand strategies and ad campaigns for product launches of Jago and Sardines, collaborating with a Netherlands-based agency.
Spearheaded the introduction of the first Super Stockiest concept in Africa, achieving significant sales growth from $20 million to $200 million annually.

Nirma institute of management, ahmedabad

Fellow Participant And Marketing Consultancy

Jul 2000 – Jul 2002 · 2 yrs · Ahmedabad, Gujarat, India

During 2000-2002, I also furthered my studies while working at Nirma Institute of Management, Ahmedabad as Fellow Program Participant and Consulting Member where to facilitate cost my Education, I worked as Marketing Incharge for the Institute & Student Cell and also did CONSULTING with Institute Experts;
 Consultancy with Institute
1) Kellogg India– Launch execution in UP, Bihar, UK. Awarded for Excellence
2) Faber Castell - Gujarat Launch 2001. MD Appreciation, 225% Achievement
 Did Research on Brand Management., 2 Publications in Recognized Journals
 Organizing MDPs, 2 International Conferences and leading Institute Marketing, Guest Lectures @NIM, MICA, IIM-A (Faculty/ Student Exchange), Media, Tie-Ups, Coordination with Regulatory Bodies and Ranking Authorities

M/s pidilite industries ltd.; gpi; britannia industries ltd.

Territory Incharge to Area Business Manager- North Region

Jul 1997 – Jan 2006 · 8 yrs 6 mos · Lucknow, Uttar Pradesh, India

BETWEEN JULY 1997 TO JAN 2006
Worked with leading companies namely Britannia Industries Ltd., GPI, Pidilite Industries Ltd. and grew the ranks
From a Awarded Best TERRITORY SALES INCHARGE to AREA BUSINESS MANAGER -RURBAN (N. INDIA)
My Key Achievements (1997 – 2006):
PIDILITE INDUSTRIES LTD.- As Area Business Manager (Oct 2003- Jan 2006)
 Handling All PRODUCTS: ADHESIVES, CONSTRUCTION CHEMICALS, BUILDING MATERIALS, STATIONERY, ETC.; Head North Zone (Rurban- 75K Pop. & Below). Grown 400% from scratch
GODFREY PHILLIPS (I) LTD.- As Deputy Manager Sales (Aug 2002 - Oct 2003)
 Pivotal part in the Conceptualization to Development, Launch and Success of the Stainless Steel Bowl SKU for the Co.
BRITANNIA INDUSTRIES LIMITED- As Territory Sales Incharge (July 1997- June 2000)
Handling BISCUITS & DAIRY PRODUCTS: -
 Awarded BEST TSI for "Britannia Khao World Cup Jao" Scheme
 Multi Co. Stockist Concept Idea executed; highest Ever Sale at the HQ