Sep 2018 – Aug 2020 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Consumer Tech: Idea validation, Market research, Consumer survey, Product market fit, Business & Revenue modelling, Financial modelling, Supply chain, Brand creation, Roadmap, GTM, Product development, HR, & Legal.

Apr 2016 – Apr 2018 · 2 yrs · Chennai Area, India

• Engaged with Major FMCD Brands for Channel partner marketing activities. Managing wide range of products- LED TV's, Home theatres, Mobiles, Laptops, Printers, Scanners, Large & Small home appliances, DTH, Telco’s, NBFC, Banks Cashback , Digital wallets, Loyalty program & Gift cards and responsible for Retail, Ecommerce & Corporate brand communication, activation and media across conventional & new media - ATL, BTL, Digital & Social media, Data analytics, and CRM.

Aug 2015 – Mar 2016 · 7 mos · Chennai Area, India

• Defined & managed execution of programs to increase relevant organic & paid traffic from search engines & social media and Optimized online campaign optimization, delivery & performance metrics on weekly basis handling International Markets in the US, Canada, UK, Europe, Middle East & Far East Asia.

Sep 2014 – May 2015 · 8 mos · Chennai Area, India

• Responsible for Jewelry Brand marketing & Customer acquisition for 2 states & New stores expansion - Media planning & buying, ATL & BTL, Branding, Digital, Social, CRM, Database campaigns, Door to Door marketing & activation.

Jan 2012 – Sep 2014 · 2 yrs 8 mos · Chennai, Tamil Nadu, India

• Managed 445 UniverCell Showrooms with a wide range of Hot selling Brands & Products - Mobiles, Tablets, Accessories, Telco’s, Banks Cashback, Pay-Back loyalty program, Bajaj Finance & Capital First and Actively involved in Media planning, Buying for ATL/BTL, OOH, Digital media marketing, CRM & Data analytics, Primary & Secondary research, 45 lakhs internal data collation, market & competitor analysis to successfully guide and influence sales and campaign decisions.

Apr 2009 – Jan 2012 · 2 yrs 9 mos · Chennai, Tamil Nadu, India

• Implemented key account management that improves client satisfaction and retention that led to achievement of the revenue goal and Supervised and prepared mobile & digital marketing communication plans followed by managing the budget, media selection and working with the respective Brands while Working closely in coordination with Brands, Creative / Media / PR / Event and other external agency for the various Campaigns for the brands

May 2008 – May 2009 · 1 yr

• Key Account Management & Client Servicing: Branding, Road shows, Activation, Exhibitions, In-shop & Mall promotions, In film branding & Launches and Client servicing for consumer promotion / product launches /promotions for respective brands and Managed 20+ best corporates & retail brands.

Jun 2005 – Apr 2008 · 2 yrs 10 mos · Chennai

• Managed the brand from strategic planning to tactical activities, including formulating brand strategies/plans for the assigned brands, identifying unique market needs and opportunities and developing advertising & promotion plan and Handled BTL Media, Such as Branding, Outdoor media planning & execution that includes coordination in site selection with outdoor agency, doing Exhibitions, Events, activation & installation, Market Research, Consumer Survey across all markets while managing Sanitary ware outlets, Consumer Durable outlets, Modular Kitchens, Tiles, Bath fittings, Hardware & Builders & Flat Promoters, Architects, & Interior Designers.

Apr 2002 – May 2005 · 3 yrs 1 mo · Chennai, Tamil Nadu, India

• Implementing business plan and initiating changes to improve store performance by reviewing category’s sale, analyzing consumer insights, gaps and opportunities and handled the southern region by appointing Distributors, Dealers, with a team of Territory managers, Monitoring product placement, Sales, Marketing & Customer acquisition

Jun 1998 – Mar 2002 · 3 yrs 9 mos · Chennai, Tamil Nadu, India

• Distribution & Dealership network, Inventory, Sales & BTL marketing operations, driving business operations, market expansion & played a Key role for LG TV’s Brand awareness across City, Towns & Rural markets.