Vaibhav Singhal

Digital Marketing Specialist

Delhi, India14 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in demand generation and lead management.
Expertise in launching innovative marketing campaigns.
Strong background in digital marketing and analytics.

Stackforce AI infers this person is a Marketing Professional with a strong focus on MarTech and Cybersecurity industries.

Contact

Skills

Core Skills

Demand GenerationGtm StrategyThought LeadershipLead GenerationBrand ManagementDigital MarketingProduct Marketing

Other Skills

Sales EnablementEvent ManagementPublic RelationsMarketing StrategyData AnalyticsGoogle AnalyticsSearch Engine Marketing (SEM)HubSpotAdvertisingMarketing CommunicationsGrowth InitiativesB2B MarketingTeam ManagementManagementChannel marketing

About

A result-driven Marketing Professional with extensive technology industry experience operating in global or local roles. Proven track record of creating and executing marketing strategies and campaigns, to drive the company’s success and to drive revenue, with a focus on messaging, launch, growth and ROI generation. Experience spans: Program Management, Demand Generation, Channel Marketing, Campaign Planning & Execution, GTM Strategy, PR, Digital marketing and Emerging Technology,Brand Management, Events and Promotions, Growth hacking Techniques, Influencer Marketing.

Experience

14 yrs 5 mos

Total Experience

2 yrs 6 mos

Average Tenure

5 yrs 2 mos

Current Experience

Agora

Senior Marketing Manager, APAC

Mar 2021 – Present · 5 yrs 2 mos · Delhi, India

Managing the demand center operations for Agora in the Asia Pacific region.
Brief Description:
Introduced a verticalized, solution-based approach to marketing focused on the top 3 verticals (Education, Gaming, & Social), thereby resulting in an increase in MQLs, SQLs, and Opps created by more than 1.5x YoY.
Managed half a million-dollar budget with appropriate allocations by Geo and channel mix. Played an integral role in developing a marketing and sales-aligned strategy.
Collaborated with the product team and refined messaging for the solution pages on the website based on comprehensive persona research. Interviewed customers, sales team, salesforce, and secondary research to gather insights and intel for identifying the pain points of the customers.
Implemented a Terminus tool, an ABM platform that combines intent and web-engagement data to help the Sales team turn insight into action.
Conducted quarterly roundtables and webinars to boost lead generation and build relationships with the marquee accounts.
Evaluated 20+ publications and account-based marketing platform solutions to generate highly qualified leads via content syndication campaigns.

Sales EnablementEvent ManagementPublic RelationsDemand GenerationGTM Strategy

Cyberbit

Marketing Manager - APAC

Jan 2019 – Mar 2021 · 2 yrs 2 mos · Greater Delhi Area

Managing Thought Leadership and Lead Generation functions for the Cyberbit Asia Pacific region.
Brief Description:
Working closely in developing an integrated marketing strategy for the APAC region to drive revenue growth.
Launched and successfully conducted India's First Cybersecurity Champions League (CCL) inspired by sporting leagues like IPL, EPL. The league witnessed participation from 300+ teams across 175+ organizations. This created a buzz and brand awareness for the Cyberbit brand.
Driving the Thought Leadership and PR Initiatives in APAC.
Managing the inside sales team with an effective and timely approach to approach leads.
Driving account-based marketing initiatives for high-touch accounts.
Managing social media accounts for Cyberbit India and drive thought leadership & branding.
Expertise in SFDC, Hootsuite, MailChimp, Marketo.
In-depth knowledge of digital marketing tools such as Google Adwords, LinkedIn Marketing, FB Marketing, etc.

Sales EnablementEvent ManagementPublic RelationsThought LeadershipLead Generation

Firecompass

Product Management & Marketing Manager

May 2016 – Dec 2018 · 2 yrs 7 mos · Bangalore

Product Manager & Marketing for FireCompass.
Brief Description: FireCompass is an AI assistant for Security Decision Makers. We enable security professionals to make an informed decision while procuring any IT Security Solution.
Key Skills:
Digital marketing: Web Analytics, Email Marketing, Social Media, Content Marketing & SEM
Email Marketing: Email Creation, A/B Testing, Drip & behavioral Campaigns
Data: Data Analytics, Data Extraction
Product: Customer Development, A/B Testing, Agile, Customer Interviews, Competition Analysis, Wireframes & mockups, Prototypes
Funnel Optimization: ToFu, MoFu, BoFu, Conversion Rate Optimization, Campaign Designing & Planning based on funnel stage
Tools:
Data: Google Analytics, Mixpanel, Intercom, Auth0
Email Marketing: MailChimp, YAMM, Hubspot, Intercom, Localytics
Social Media Marketing: Facebook marketing, SEM Marketing, LinkedIn Marketing, Hootsuite, Twitter Ads
Retargeting Marketing: Adroll, Google Retargeting
Design: Canva, Balsamiq, Moqups

Digital Marketing

Cisoplatform

Summer Intern

May 2015 – Jul 2015 · 2 mos · Bangalore

Project Description: Strategy Management for CISO Platform
Brief Description:
1) To find various trends of security initiatives like IT GRC, DDOS etc. across country
2) Event Coordinator at CISO Platform Decision Summit 2015 and showcase various high-level taxonomies to CISO's (Chief Information Security Officer) in Decision Summit .
3) Go-To-Market (GTM) strategy for community engagement of CISO platform.
4) Design and implementation of 360-degree marketing which includes re-marketing, social marketing and press release.

Event Management

Print bindaas

Brand Ambassador, VGSOM - IIT KGP

Aug 2014 – May 2015 · 9 mos · Kharagpur I, India

Responsible for promoting Print Bindaas brand among the students of IIT Kharagpur.

Iit kharagpur

MBA Student

Jul 2014 – May 2016 · 1 yr 10 mos · Kharagpur I, India

I have done Masters of Business Administration (MBA) from Vinod Gupta School of Management, IIT-Kharagpur (Ranked 7 in Management College Rankings by NIRF, National Institutional Ranking Framework) in General Management with Majors in Marketing & IT/ITeS.

Infosys

2 roles

Senior Software Engineer

Oct 2013 – Jun 2014 · 8 mos

System Engineer

Sep 2011 – Sep 2013 · 2 yrs

My responsibilities included maintaining and supporting Siebel UCM application.Siebel UCM stores single version truth of data which comes from various end system.So as data comes from various end systems we need to interact with the various teams to find the root cause for the issues.Besides that done various automation and helped in various managerial tasks like i-trim in Infosys Limited which suggests the number of man-hours saved due to automation.I had played the role of knowledge anchor to reduce the gap of knowledge among various team members as everyone has their assigned job.