May 2020 – Nov 2022 · 2 yrs 6 mos · Gurgaon, Haryana

• 1. Transformation thru integrated Sales & Marketing outreach for 19K+ Top Unmanaged Accounts + GIC Accounts (Global Innovation Centers) Accounts, thru connected marketing levers, including Paid Media, Ring 3 and baseline line events, along with local depth engagements, for high potential accounts (>200K), with clear impact and reporting mechanisms.
• 2. Developed SMB platform – SMB Utsav (Microsoft and CNBC-TV18 present SMB Utsav) – to recognize and reward Indian SMBs and enhance Microsoft’s mindshare to be the preferred Technology partner. This initiative involved cross functional collaboration involving multi-stakeholder management and end-to-end Marketing tactics across Brand, Thought Leadership and Demand Generation.
• 3. Designed Account Based Marketing Initiatives to drive greater penetration via persona-based marketing, with integrated nurture (Marketing Engagement Index) and close looping via Tele Engine support, contributing to marketing generated pipe.
• 4. Responsible for a completely integrated marketing outreach and expansion plan within the Startups ecosystem (Soonicorns + growth startups + Series A,B&C), including programmatic community tie-ups, content based digital and social campaigns and marketing platform development for demand generation.
• 5. Curated theHUB Series of Roundtables for local depth programs between Soonicorns and Growth Stage Startups and Microsoft leadership and subject matter experts, averaging 14 RTs, across 10 Industries with 12 leaders and engaging 75+ prospective Startups per qtr.
• 6. Curated and launched a Tech led program to create a differentiator for outreach within Startups eco-system Microsoft AI Innovate
• 7. Leverage Marketing Engagement Index (dashboard) and analytics to track and report campaign performance.

Dec 2017 – May 2020 · 2 yrs 5 mos · Gurgaon, India

• Awards Received:
• FY19 Q1 APJ Collaborator Award for Team APJ SMB, a collaborative effort between the APJ team and India team to uncover deep insights about SMB target audience, develop the right narrative that resonates and inspires, while using big-data enabled hyper targeting and an always-on nurturing experience journey to drive conversion.
• FY19 Best Individual Performance - PC Marketing
• 1. Responsible for driving SMB & Mid-market segment for business growth.
• 2. Create platforms to drive sustained thought leadership and engagement in Mid-Market space with right Industry Knowledge & Media Partners by creating a focused and sustained "SMB Connect Program" to create demand and help in new customer "acquisition" for Commercial products.
• 3. Work closely with Category / GTM and develop Solution based content and position HP as preferred partner in Digital Transformation.
• 4. Align and Leverage Social and digital marketing to support Business objectives.
• Account Based Marketing (ABM): Conceptualize and create complete customer journey and deliver relevant content addressing their challenges for ABM.
• Integrate HP Shopping (Omni Channel) in all PC Commercial Digital Initiatives for assisted conversions.
• End-to-end execution of all Digital Campaigns including measuring, optimizing and reporting key performance metrics.
• 5. Responsible for Commercial Display & Accessories Category Marketing Initiatives.
• Launched Commercial Display & Accessories eTail initiative on Amazon (AMS).
• Cross leveraged SMB platforms for Display and Accessories Attach and Upsell & created Bundled offers to drive assisted conversions on HP Shopping (Omni Channel)
• Demand Generation Tele - Campaigns for Attach and Upsell

Apr 2014 – Nov 2017 · 3 yrs 7 mos · New Delhi Area, India

• Awards Received: Global ICE Award June 2016. This is the Industry Strategy Award recognizing excellence in Innovation, Change and Execution (ICE). The award was earned for Inbound / Digital Marketing Campaign for platform solutions products (AutoCAD and AutoCAD LT) resulting in quantum lead generation.
• 1. Responsible for Developing and executing quarterly demand generation marketing plans for Platform Products (PSEB) - AutoCAD and AutoCAD LT.
• Leading successful lead generation activities delivering highest number of leads in APAC.
• Overseeing and close looping lead management activities with Partner eco-system.
• 2. Managing complete Digital marketing programs for platform products portfolio.
• End-to-end execution of all SEO, SEM & Social Media Campaigns - both Autodesk ecommerce platform and though leadership activities.
• Oversee agency deployment of media plans in search, social and display advertising, including providing guidance on keyword targeting as well as spend targets and bidding strategy.
• Measure, Optimize and report key performance of all digital media campaigns.
• Innovation on content thinking in order to deliver clutter breaking campaigns across platforms.
• Manage Social presence across platforms i.e. Facebook, twitter, for platform solutions products.
• 3. Channel Marketing
• Lead Channel programs through channel ecosystem by aligning Channel marketing strategies with Autodesk strategies, including managing Marketing Development Fund (MDF) Program.
• 4. Responsible for managing successful Alliances with HP, DELL, NVIDIA, AMD & other companies for joint initiatives including promotional offers and events participation.
• 5. In summary, work closely with Global and APAC Marketing teams for a balanced India & SAARC marketing effort including managing budgets and ROI reporting through Salesforce.com, Marketo, Aprimo & other Marketing Automation platforms.

Dec 2007 – Apr 2014 · 6 yrs 4 mos · Gurgaon

• Awards Received:
• Employee of the Quarter India Jan-Mar’09
• Employee of the Quarter Asia Pacific & Japan Jan-Mar’09
• 1. Handling Enterprise (CAD/CAM/CAE products) portfolio
• Conceptualization, planning and implementation of Executive Events
• New Product Launches
• Demand Gen Campaigns
• Continuous scan of environment for Company's participation in prestigious seminars, exhibitions & speaking slots
• Work Force & Channel Partner Development via product trainings
• 2. Spearheading Channel Marketing programs for lead generation
• Working with Tier 1 Channel Partners on planning and execution of marketing initiatives for Siemens portfolio
• 3. Responsible for managing Alliances with HP, DELL, NVIDIA, AMD and other companies
• 4. Channel Fund/Budget Management as per Company Guidelines
• 5. Customer Advocacy programs – Case Studies, Customer References, Video Testimonials
• 6. Database Management
• 7. Annual Customer Survey

Jan 2004 – Jan 2007 · 3 yrs

• Spearheading HP Software Marketing programs in India for awareness and lead generation.
• 1. Spearheading Marketing programs
• 2. Conceptualization, planning and implementation of Events
• 3. Advertising
• 4. PR – Coordination with PR Agency, timely preparation & issuing of Press Releases & organizing Press Conferences
• 5. Work Force & Channel Partner Development via product trainings
• 6. DM Campaigns
• 7. Lead Generation Activities
• 8. Database Management
• 9. Fund/Budget Management as per Company Guidelines
• 10. New Product Launches
• 11. Continuous scan of environment for Company's participation in prestigious seminars, exhibitions & speaking slots
• 12. Web promotional activities
• 13. Designing & printing of Sales Tool Kit and other Marketing Collaterals
• 14. External & Internal communication of important events, news and milestone achievements, new customer wins via Newsletters, Emailers etc
• 15. Vendor Management – Event Management Agencies, Ad Agencies, PR Agencies, Printers, Mailing Agencies etc.