May 2022 – Dec 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Merchandise the Wilko.com website, create digital promotional plan, schedule site merchandising campaigns including new content/brand launches, site layout enrichment and product development.
• Analyze Sales data to identify customer segmentation strategies to utilize it for improve online customer experience and conversion KPIs and key input metrics to plan merchandising strategies by using Google analytics, Wilko sales report and Bazaar voice.
• Increased sales potential, liaising with marketing and social media teams to integrate displays into current campaigns.
• Determined selection of products and display items for collections/promotional events and innovative visual merchandising solutions to support sales growth.
• Reviewed product performance on a periodic basis to refine marketing and merchandising strategies.
• Partnered with cross-functional teams (Vendor, Stakeholder, Marketing, Content, Product development team, Creative team, SEO) to deliver details and visual assets for social media promotions.
• Monitored seasonal displays, reviewing data generated through direct customer feedback and mystery shopping reports by Bazaar voice.
• As a people manager I Interviewed, hired, and trained staff on best bar practices, mentoring, maintaining highly efficient service teams. Setting KPI, short/long team goals, and work allocation for the team.
• Partner with marketing, photography studio, content and buying colleagues to craft and execute promotional events, site merchandising campaigns and bespoke launches.
• Contribute to the development and testing of new customer-facing product features and carry out A/B testing to validate hypothesis.

Jun 2021 – May 2022 · 11 mos

• Digital Product Management is an individual contributor role supporting the Digital platform which focuses on enhancing the digital experience (Mobile, Desktop and Tab).
• Collaborate with larger working U.S. based product team (Product Owner, Sr. Buyers, User Experience , Digital Platform Analytics, Taxonomy, Technology) to understand the feasibility and subsequent deliverability of solutions.
• Partner with the assigned Product Owner/ Merchandiser (U.S.) and Digital Platform Analytics to perform pre/post release analysis.
• Make timely and appropriate updates to site catalog documentation per User Story Lifecycle, standard operation procedure.
• Based on known problem areas, add improvements to the product backlog to improve digital product functionality.
• Review the competitive marketplace and make recommendations to product roadmap based upon identified information.

Dec 2018 – May 2021 · 2 yrs 5 mos

• Enriching the JCPenney product page design by correct product image, clear and understandable products description, knowledge assistance and perfect title for product.
• Expert in projects handling, reporting, catalog, comparative analysis, data analysis, mentoring and conducting process training for team.
• Collaborating with different team for issue log, process enhancement, cross function training.
• Exploring new ideas and implementing the JCPenney site view. Having deep knowledge of oracle RMS related to logistics.

Aug 2018 – Dec 2018 · 4 mos · Bangalore

• Core work in Cataloging, vendor management, category management and analyzing the market status and cross functioning work with across India’s operations team.
• Handling the Lead generation team, vendor registration and raising maintaining report for the team.
• Planned daily operations to maximize productivity, monitoring, KPIs to promote consistent progress towards targets.
• Reduced costs and improved operations by analyzing processes and customer feedback.
• Secured process improvements for increased quality, compliance, and efficiency.
• Category specialist in Flipkart with more than 4000 subcategories handling and in cataloging, analyzing the market status for products demand and maintaining reports for team, created SOP for the catalogue team and helping sellers/ assistant managers to resolve any issues or queries.

Feb 2017 – Aug 2018 · 1 yr 6 mos · Bengaluru Area, India

• Responsible for Item setup, Purchase order (PO), Pricing, Promotion, Reporting, Logistics & Operations, mentoring, Cost- Managing cost trackers for various products categories like Toys, Home, electrical & entertainment Logistics.
• Validating logistic operations of category products & ensuring everything is in line with the product request from the Central Europe buyers Price & Promotion.
• Supporting the buyers in promotion of products by feeding in the cost onto the tool with 100% quality & also generating Coupons, discounts and club card sale to Tesco buyers Buyer query support.
• Supporting the buyers by answering their queries within 24-hour Reporting - Generating purchase order & sale report on buyers request Quality Check-Conduct internal quality check for the new joiners in the team.
• Maintained internal service documentation to guide maintenance and troubleshooting.
• Resolved product issues within target timeframes for prompt customer service.
• Liaised with project management team to implement objectives.

Jul 2015 – Aug 2015 · 1 mo · Kharagpur, West Bengal, India · On-site