Jul 2020 – Mar 2021 · 8 mos

Sep 2019 – Jul 2020 · 10 mos · Gurgaon, India

• Head of products, Data Science and Design

Apr 2017 – Sep 2019 · 2 yrs 5 mos

Apr 2017 – Sep 2019 · 2 yrs 5 mos

Oct 2015 – Mar 2017 · 1 yr 5 mos

• Owner for buyer experience and customer experience. Owning conversions, user flow, UX, search, personalisation and customer experience metrics.
• conversion - ux and Hi refinements across buyer areas like cart, payments ,PDP and home page on Mobile, app and web.
• Retention- machine learning based attribution of customer churn . Driving process improvememts across areas like customer service, delivery. models to remove fraud and drive loyalty program through targeted and customer level programs.
• Personalisation- increasing engagement and gmv through iterative relevancy refinements using item item collaborative filtering, home page personalisation, user afinities model, cold start etc.
• Search - doing relevance tuning, latent semantic analysis for similar words/brands, vocab expansion, machine learning based turning for faster and better search.
• Catalog - algorithmic scoring and fixing of catalog for misclassification, deduplication , missing content and image analysis.

Apr 2015 – Sep 2015 · 5 mos

Nov 2014 – Mar 2015 · 4 mos

Mar 2014 – Oct 2014 · 7 mos

Apr 2013 – Mar 2014 · 11 mos

Jul 2012 – Mar 2013 · 8 mos

Jun 2011 – Jun 2012 · 1 yr · New Delhi Area, India

• Marketing (Usage & Revenue) – Prepaid and DTH
• Responsible for 65% of customer base and 40% of revenue.
• Consumer behavior analysis, segmentation, competition analysis and tracking, creating product offers, managing communications/campaigns and rollout of offers.
• Managing customer retention and meeting revenue targets.
• Driving cross functional efforts and ensuring speedy implementation.
• Cross functional stints
• Postpaid Sales Manager: Creation and operation of a new retail channel to increase postpaid sales in entire Kolkata.Achieved 50% growth m-o-m since operations began.
• Customer Service: Facilitating migrations across entire Kolkata DTH customer base.Proposed operational model to increase migration rate by 34% and ROI benefit to channel partners.
• Network Stint: Increasing profitability of low revenue In-Building Sites. Mined data points across network variables to earmark key sites for improvement. Studied cost and revenue drivers of cell site and implemented solution to a subset of sites resulting in lower capex/site and increased utilization/site.
• Prepaid Sales : Studying prepaid centric market in top 10 towns in Orissa.

Apr 2010 – Jun 2010 · 2 mos · Titan Industries Limited, Bangalore

• Identifying new business and marketing opportunities for Titan in the Kids segment.
• Highly appreciated by Head of division for customer focus, dealing with ambiguity, timely decision making & withstanding pressure and recommended for TAS.

Jun 2007 – May 2009 · 1 yr 11 mos · Gurgaon, India

• Led teams, interacted with clients and management on a regular basis.
• Instrumental in bagging a project, a spin-off from a customer with potential in millions.
• Awarded highest ratings and incentives for both years.
• Awarded for individual and team performances.