Mar 2025 – Jul 2025 · 4 mos · Remote

Nov 2024 – Mar 2025 · 4 mos · Bengaluru, Karnataka, India

• Built growth loops for a zero-friction, WhatsApp-first authentication product powering modern digital onboarding.
• Scaled adoption of OTPLESS, a B2B SaaS platform simplifying phone-number based authentication via WhatsApp and SMS – no OTPs, no passwords.
• Grew inbound leads 3x through performance marketing (Google, Meta), and SEO-led landing page optimization.
• Drove high-quality lead nurturing and HubSpot automation for enterprise and mid-market sales.
• Conceptualized and ran a bold 50% discount campaign across LinkedIn and industry verticals – positioning OTPLESS as the easiest and most affordable authentication alternative in India and Indonesia.

Mar 2022 – Oct 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• Licious is India’s first absolute fresh meat brand offering its prized consumers a wide selection across all meat categories. Utmost care and personal attention go into ensuring that you get the most prime meat.
• Driving Licious's growth through impactful digital marketing strategies and innovative product marketing initiatives.
• Spearheaded the development and execution of high-performing digital performance marketing campaigns across various channels, resulting in significant increases in customer acquisition, engagement, and retention.
• Managed a substantial marketing budget to optimize return on investment and drive sustainable growth.
• Led the ideation and implementation of successful product marketing campaigns, including referral programs, that fostered strong customer advocacy and amplified brand reach.
• Collaborated closely with cross-functional teams, including product, engineering, and creative, to ensure seamless alignment and maximize the impact of marketing efforts.
• Leveraged data-driven insights and analytics to continuously evaluate and enhance marketing performance, ensuring maximum efficiency and effectiveness.
• Mentored and developed a high-performing team of marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.
• Proven track record of delivering measurable results and exceeding growth targets in the competitive food-tech industry.

Jan 2022 – Apr 2022 · 3 mos

• Threedots is a games platform that allows users to play real-money Stock market and crypto Games through prediction, polls & and betting!
• Formulated the GTM strategy at an MVP stage that included Organic, Paid, and content-led growth channels
• Set up marketing and analytics stack that is needed for end-to-end tracking by onboarding the right tools
• Work and iterate closely with the product team on reducing onboarding drop-offs, and establishing customer lifecycle journeys.
• Team structure and hiring across product and growth functions.

Oct 2021 – Mar 2022 · 5 mos · Bangalore Urban, Karnataka, India

• Built the initial version of Khatabook Web App that is being transformed into a paid product today.

Sep 2019 – Sep 2021 · 2 yrs · Bangalore Urban, Karnataka, India

• Currently handling Brand, Marketing Analytics, and new projects.
• End to End setup of the marketing stack. Choosing the right attribution partner to work with, negotiating at a contract level, working closely with the tech team, and implementing the same.
• Choosing and implementing the tools required for marketing analytics. End-to-end planning and implementation of events to be measured, setting up objectives and campaign studies.
• Closely collaborating with Product, Insights, Tech, analytics, and other functions and align relevant stakeholders
• First mover of new organizational initiatives. Take ownership of product launch and market estimation.
• Digital Performance Marketing Strategy and implementation of campaigns with partners like Google, Facebook, and other Ad networks.
• Hands-on experience on Attribution, AdFraud coupled with Business Intelligence and analytics.
• Hands-on experience on Market Study, Brand positioning, measurement, and execution

Jul 2021 – Nov 2021 · 4 mos · Australia

Jul 2020 – Jan 2022 · 1 yr 6 mos

Apr 2019 – Aug 2019 · 4 mos · Greater Delhi Area

• Kick started the entire marketing effort for BharatPe
• Part of the Brand launch campaign which included on-boarding brand ambassador, working on the media pitch, content, design and media buying.
• Devising strategies for branding/performance led campaigns across channels. Defining the business KPI and working towards achieving it through various external partners, also improving the conversion funnel by thought through communication and product changes.
• Implementing analytical/attribution tools to better measure campaign performance and scale specific platform/partner meeting the business KPI.
• Responsible for managing and planning budget on digital channels

Apr 2018 – Feb 2019 · 10 mos

• Digital & Beyond:
• Responsible for Digital Brand Campaigns & improving the brand health metrics score
• Plan and achieve various business metrics via various digital mediums
• Frame and evaluate Digital Campaign Strategy for both user Acquisition and Reengagement
• Evaluate SEO strategy
• Segmentation and profiling of audiences on digital platforms
• Selection of the right measurement partner & tools
• Setting up the measurement metrics/kpi in sync with our marketing efforts
• Evaluation and promotion of Product initiatives for achievement of business goals
• Enable automation of marketing campaigns with Technology
• Data analytics, consumer insights SPOC for marketing team
• Monitoring Marketing effectiveness by constantly analysing the performance of mass media campaign. Ensure that the analytical process addresses the business needs and adds value to the  organisation.
• Hunting for the improvement area across media and messaging.
• Generate insights for marketing teams basis database and app analytics.
• Having a check on Marketing and business metrics and reporting the same.
• Identifying the impact of competition campaigns on the business metrics.
• Responsible for actionable and implementation of the findings
• Providing support in areas of analytics, customer targeting, Business Management, Visualisation etc.
• Deliver well organised data analysis through reporting, dashboards and trend analysis.
• Ability to do drill down analysis of key business problems, interpret results, generate insight and recommend strategies.

Aug 2017 – Apr 2018 · 8 mos

• Data analytics, consumer insights SPOC for marketing team
• Monitoring Marketing effectiveness by constantly analysing the performance of mass media campaign. Ensure that the analytical process addresses the business needs and adds value to the  organisation.
• Hunting for the improvement area across media and messaging.
• Generate insights for marketing teams basis database and app analytics.
• Having a check on Marketing and business metrics and reporting the same.
• Identifying the impact of competition campaigns on the business metrics.
• Responsible for actionable and implementation of the findings
• Providing support in areas of analytics, customer targeting, Business Management, Visualisation etc.
• Deliver well organised data analysis through reporting, dashboards and trend analysis.
• Ability to do drill down analysis of key business problems, interpret results, generate insight and recommend strategies.

Oct 2016 – Jul 2017 · 9 mos

• Handling and in charge of all facets of marketing for Grofers in Chennai and Hyderabad
• Vendor Management
• Strategic Consulting, including business plan & sales strategy development
• Work with cross-functional teams on development and execution of marketing campaigns.
• Work closely with In house Sales, operations and design team to ensure smooth execution of activities.
• Manage day to day communication with third-party ad networks and key partners
• Maintain Cost Efficacy.
• Perform Post Analysis and work on the growth curve.
• Communicating with target audiences and managing customer relationships

Jan 2016 – Oct 2016 · 9 mos

• Handling and in charge of all facets of marketing for Grofers in Chennai
• Vendor Management
• Strategic Consulting, including business plan & sales strategy development
• Work with cross-functional teams on development and execution of marketing campaigns.
• Work closely with In house Sales, operations and design team to ensure smooth execution of activities.
• Manage day to day communication with third-party ad networks and key partners
• Maintain Cost Efficacy.
• Perform Post Analysis and work on the growth curve.
• Communicating with target audiences and managing customer relationships

Jul 2015 – Jan 2016 · 6 mos

• Manage a team of 8 in covering all fulfillment and order management tasks.
• Work closely with the marketing team in evaluating demand forecasts and manage master distribution plans to ensure that efficient stock ordering and planning.
• Maintain the highest levels of customer service.
• Ensuring customer satisfaction and working towards achieving zero delays with prompt services.
• Develop a strategy the team will use to reach its goal.
• Manage the flow of day-to-day operations.
• Ability to look deep into a problem, perform ‘Root Cause Analysis’ and identify constraints to recommend a solution
• Ability to deal with ambiguity – use discretion and judgment to take decisions on critical business tasks based on available information

Mar 2017 – Nov 2021 · 4 yrs 8 mos · Tamil Nadu, India

• We apply Consumer & Market Insight to develop Brand Strategy, Technology, Engineering and enable it with the use of Digital Marketing, eCommerce and Design Capabilities to give Startups a headstart.

Jul 2014 – Jul 2015 · 1 yr · Tamil Nadu, India

• Non voice process for customer queries. Handling Amazon US, Canada, UK and India.
• Worked in various domains within Amazon such as customer’s first touch point through chat & email, escalations, Kindle troubleshooting and warehouse staff sourcing(US) during my tenure.

Apr 2012 – Jun 2012 · 2 mos · Tamil Nadu, India

• Hands on experience in working with the Ground Services Department .
• Working, Maintenance and Commercials of:
• 1. Ground Power Unit (GPU)
• 2. Ground Air Conditioning Unit
• 3. Air Starter Unit