Ranjana Bhardwaj

Product Manager

Mumbai, Maharashtra, India16 yrs 3 mos experience

Key Highlights

  • Over 10 years of retail experience
  • Expert in Category and Brand Management
  • Proven track record in P&L Management
Stackforce AI infers this person is a retail management expert with extensive experience in FMCG and brand strategy.

Contact

Skills

Core Skills

Category ManagementBrand DevelopmentSales Management

Other Skills

P&L ManagementTeam ManagementProduct Assortment PlanningPricing and Promotion strategyStatistical Data AnalysisSales and Margin PlanningPromotional Activities PlanningModular SettingAssortment PlanningVendor RelationshipsMarket and Store VisitsFast-Moving Consumer Goods (FMCG) SalesMerchandisingInventory ManagementVisual Merchandising

About

I am a retail professional with 10+ years of experience in Category and Brand Management.

Experience

16 yrs 3 mos
Total Experience
2 yrs 7 mos
Average Tenure
5 mos
Current Experience

Jio-bp

DGM - Product & Category Management

Dec 2025Present · 5 mos · Mumbai, Maharashtra, India · On-site

7-eleven

Category Head - Food

Feb 2022Feb 2024 · 2 yrs · Mumbai, Maharashtra, India · On-site

P&L ManagementBrand DevelopmentTeam ManagementProduct Assortment PlanningPricing and Promotion strategyStatistical Data Analysis+1

More retail private limited

Senior Category Manager

Dec 2020Feb 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

  • Senior Category Manager for Skin care and Beauty

Big bazaar - future retail

Category Manager

Aug 2017Dec 2020 · 3 yrs 4 mos · Mumbai, Maharashtra, India

Future consumer limited

Assistant Brand Manager - Tasty Treat

Jul 2015Dec 2016 · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Walmart

Assistant Category Manager

Sep 2008Jun 2015 · 6 yrs 9 mos · Gurgaon, Haryana, India · On-site

  • Sales and Margin :- Planning to achieve forecasted sales and margin and doing regular analysis on sales and margin.
  • Promotional Activities and planning :- Planning best promotions for our customers along with vendor and get it timely executed in the store.
  • Modular Setting :- Deciding on the product display in the stores time to time for existing as well as new stores.
  • Assortment planning :- Identifying best assortment for the target customers through market visits, competition analysis and customers feedback and then making it available in the store.
  • Maintaining Item file integrity :- It includes item creation, updation, price updation and also time to time checking of pricing in the system so as to have correct margin input in the system.
  • Market and store visits :- Monthly market and store visits to do competition bench-marking in terms of pricing, assortment, display and offers.
  • Maintaining store instock, DC instock and fill rates of vendor :- It includes close co-ordination with Replenishment team and Vendors.
  • Vendor relationships :- Maintaining a good relationship with vendors and aligning them to our processes.
  • Handling the stock requirement for the store and keeping a check on the customer needs.
  • Responsible for negotiation the terms of trade with the vendor for any new launch.
  • Tracking competitor activities & providing valuable inputs & new features addition for fine tuning the selling and the marketing strategies. It involves deciding on price point of key value items, item going on the flyer and press ad etc.
Sales and Margin PlanningPromotional Activities PlanningModular SettingAssortment PlanningVendor RelationshipsMarket and Store Visits+2

Religare wellness

Asst. Manager- Merchandising(FMCG)

Jul 2007Aug 2008 · 1 yr 1 mo · Greater Delhi Area

  • Providing support in managing warehouse operations and ensuring optimum inventory levels to achieve maximum cost savings with minimum holding of stock.
  • Handling various activities including reviewing against indents from stores and against ideals, delivery of urgent requirement, tax code linkage for all locations, manufacturer link, supplier link for all location.
  • Identifying and developing vendor/ supplier’s source for achieving good margin and profitable deal for the company.
  • Assessment of the performance of vendors on various criterion such as percentage for rejections, timely delivery, fill rate etc.
  • Responsible for negotiation for margin, involved in tracking sales for consignment as well as outright products and product placement in the store for the smooth flow of operations.
  • Handling product data integrity (Existing & Newly Created), purchase returns, check for credit from suppliers and responsible for market visit for searching new products and make new product available in the store.
  • Implementing sales strategies devised by marketing department/monitoring performance with the focus on achieving target and augmenting business.
  • Tracking competitor activities & providing valuable inputs & new features addition for fine tuning the selling and the marketing strategies.
  • Handling the stock requirement for the store and keeping a check on the customer needs.
  • Responsible for stock level and stock checking, done on a regular basis.
  • Generating Sales reports and doing monthly sales analysis.
  • Setting sales targets especially for new launches and some premium brands.
  • Display of products in store.

Education

Birla Institute of Management Technology (BIMTECH)

Post graduate diploma in Retailing and Merchandising management — Marketing & Retail

Miranda House, Delhi University

B.Sc (H) — Chemistry

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