Feb 2023 – Present · 3 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Frame Marketing Objectives to align it to the overall Business Goals
• Catalyze demand generation activities across the Marketing Funnel to create the necessary lead pipeline for the sales team.
• Conceptualize and Orchestrate Account Based Marketing Strategies with go-to-market objectives for the product offerings.
• Curate all aspects of the Product Marketing Life cycle including Product Feasibility, Defining the Product, Product Positioning, Developing Go-to-Marketing Strategies and Product Promotions, all to drive the necessary uptake and demand for the product.
• Craft product centric messaging for different mediums that amplifies the value position offered and resonates with the target audience.
• Drive the channel partner ecosystem through enablement programs and joint campaigns to build lead inflows from them.
• Responsible for sales enablement by developing the needed product collaterals, value proposition documents, competitor landscaping, play books and battle cards.

Jan 2021 – Jan 2023 · 2 yrs · Bengaluru, Karnataka, India

• Set up the business development team and the operational workflow from scratch for a SMB organization.
• Built business-to-business engagement roadmaps and created the corresponding marketing assets.
• Provided strategic consulting on digital transformation and marketing automation, enabling increase of inbound lead flow.

Jun 2019 – Oct 2020 · 1 yr 4 mos · India

• Managed the entire APAC marketing function and owned all associated deliverables.
• Developed a comprehensive B2B go-to-market framework, including product feasibility studies, budget planning, product launches, campaign management, and lifecycle management.
• Formulated a regional GTM strategy that enabled a $4M ARR pipeline across APAC from marketing alone.
• Executed localized digital campaigns that strengthened brand awareness and increased inbound leads by 20%.
• Managed Salesforce, Sociabble, and Marketo for automation and data-driven lead nurturing campaign, reducing churn.

Oct 2015 – Apr 2019 · 3 yrs 6 mos · Bengaluru Area, India

• Led end-to-end product marketing initiatives, from feasibility studies to positioning and campaign execution.
• Executed high-impact digital marketing campaigns, driving a 15% increase in lead conversion rates.
• Developed sales enablement assets—including whitepapers, battle cards, playbooks, and case studies.
• Crafted multi-channel marketing campaigns, improving lead quality and boosting MQL-to-SQL conversions by 40%.

Feb 2012 – Sep 2015 · 3 yrs 7 mos · Bengaluru Area, India

• Built and executed comprehensive GTM strategies for the solution portfolio, driving stronger market penetration.
• Led all marketing communication initiatives to strengthen brand visibility and messaging consistency.
• Directed end-to-end product marketing and communication initiatives, ensuring consistent, high-impact brand messaging.
• Oversaw digital presence and content strategy, including website management, digital marketing, social media, press releases, newsletters, webinars, and customer success stories.

Feb 2010 – Feb 2011 · 1 yr · Swansea, United Kingdom

• • Worked as a Trainee Ambassador at the distribution warehouse in Swansea, United Kingdom.

Jan 2008 – Sep 2009 · 1 yr 8 mos · Bengaluru Area, India

• Managed accounts of more than 800 Client Companies across multiple Indian locations.
• KRA’s involved Business Development, Brand Building, Campaign Management, Generating Marketing Collaterals, Inside Sales and Acquiring New Venture Partner Accounts.
• Liaison with internal and external stakeholders on defining the business needs and translate into functional requirements, issue resolutions, tracking the project delivery and sign-off processes.
• Regularly collected & collated market information from all possible sources (Web, print, meetings, and colleagues) and generated reports to determine responses to competitive challenges.

Feb 2006 – Nov 2007 · 1 yr 9 mos · Bengaluru Area, India

• Engaged in Business Development activities
• New Client Acquisition through Lead Generation, Client Relationship Management, Account Management and Business Development.
• Led a team of 8 and handled clients such as ANZ Business Operation, JP Morgan Chase and McAfee.
• Shared and implemented ideas on the development of the Manpower job portal