Dec 2023 – Jan 2025 · 1 yr 1 mo · Hybrid

• Currently spearheading Product and Growth initiatives at WaPaS.
• Leading the Growth team at WaPaS, driving strategy and executing campaigns for acquisition, retention, and engagement.
• Providing guidance to WaPaS customers to enhance their growth strategies across digital platform and optimizing Mobile and Web Applications.

Aug 2021 – Jun 2024 · 2 yrs 10 mos · Gurugram, Haryana, India

Jan 2020 – Jun 2021 · 1 yr 5 mos · Gurgaon, Haryana

• A key member of the GST North team, developing and managing relationships with clients, influencers, and key stakeholders.
• Generated a portfolio of clients like Bharti Group, Goodyear, Delmonte, Payback, DMI Finance, Cars24, Housing.com, Mcvitie's, Bacardi, Enrich Agro, Haldiram’s, PSUs, etc with 60L+ ARR.
• Managing Top 10 accounts which contribute towards around 15% of the total turnover of the North region.
• Monitoring competitors and reviewing Cleartax's offering in light of competitors' developments.
• Fostered excellent relationships and referrals by building trust and rapport with customers.
• Manage and assist with the acquisition, retention, and expansion of new and existing clients (upselling and cross-selling).
• Forecast planning, management, and control of the target achievement
• Formulated and implemented new sales strategy for the next financial year.

Jul 2019 – Aug 2019 · 1 mo · Noida Area, India

• Shadowed Ms Geetika Dayal, Executive Director at TiE Delhi NCR, in a six week ‘Shadow a Woman Leader’ Module.

Jan 2018 – Dec 2024 · 6 yrs 11 mos · Delhi, India · Hybrid

• Co-Founder at Your Chocolate Story
• Passionate about crafting exquisite homemade chocolates, I co-founded 'Your Chocolate Story' to bring unique, high-quality confections to chocolate lovers everywhere. Our brand focuses on using the finest ingredients and innovative recipes to create delightful experiences for our customers. With a commitment to excellence and creativity, we aim to make every bite a memorable one. We also specialize in corporate gifting, offering beautifully packaged, customizable chocolate gifts that are perfect for client appreciation, employee rewards, and special events.
• Key Achievements:
• Successfully launched over 20 unique chocolate flavors, receiving rave reviews from customers.
• Expanded our distribution to over 50 retail locations nationwide.
• Partnered with several high-profile corporate clients for customized gifting solutions eg- Genpact, Orra, Tanishq, Malabar Gold & Diamond, Oyo, B'ful Bubbles, Triveni Trading, Image Studio, Bal Bharti School, etc.
• Achieved a 30% increase in sales year-over-year through innovative marketing strategies.
• Recognized as a top artisanal chocolate brand in Delhi.
• For enquiry- you can write us at yourchocolatestory@gmail.com

Jun 2017 – Jun 2018 · 1 yr

• Managed 15 key clients like ICICI, IndusInd, Kotak, Yes Bank, SBI, Spencer, etc as an Account Manager.
• Major accounts managed by my team contributed 70% to the total annual revenue of the organization.
• Experience in implementing projects to agreed budget, scope, timeline, quality and goals to deliver high-quality business deliverables.
• Created and coordinated over 60-70 monthly product leads for product promotions and new product amongst various clients & partners
• Developed product specifications and technical definitions with clients and communicated client requirements to the development team.

Jul 2016 – Jun 2017 · 11 mos

Aug 2014 – Jun 2016 · 1 yr 10 mos

Nov 2013 – Jul 2014 · 8 mos · Gurgaon, Haryana, India

• Analysed invoices and performed data analytics on them for payment reporting & insights.
• Helped in risk management in the project by identifying processes for risk assessment, risk mitigation & contingency.

Jun 2013 – Nov 2013 · 5 mos · Delhi Area, India

• Trained staff for computing and data management skills.
• Handled B2B clients for generating more sales.

May 2012 – Jun 2012 · 1 mo · Lucknow Area, India

• Worked on a 'Clipping Management System' one of the Indian Army Project.

May 2011 – Jul 2011 · 2 mos · Bhopal Area, India