Sep 2020 – Nov 2022 · 2 yrs 2 mos · India

Jul 2018 – Sep 2020 · 2 yrs 2 mos

Jul 2016 – Jun 2018 · 1 yr 11 mos

• Led strategy, growth plans and built the marketing operational machinery in APAC with focus on Indonesia. Responsible for leading transport rider and driver marketing across ANZ, South-east Asia and North-Asia.
• Led work on defining focus segments to help win market share; defined brand equity, brand character and communication focus to drive stronger loyalty among riders and drivers in the region.

Jan 2016 – Jul 2016 · 6 mos

• Scaling up operations from 0 to 1 with focus on launch supply strategy and execution for UberEat's first foray into Food delivery in Asia. Drove demand generation for the new country launch via leveraging Uber's existing user-base, identifying new channels for growth, incentives and marketing levers. Created stronger platform loyalty via a more predictable incentive structure and a more segmented sticky base.

Jul 2015 – Jan 2016 · 6 mos

• Setup a, first in Asia, Center of Excellence to address top rider and driver pain-points – payment, altercations and account issues across South-east and North Asia.
• Responsible for handling all critical and complex customer experience incidents. Built and managed teams, processes and operations to handle all emergency response issues in the region.

May 2014 – Jul 2015 · 1 yr 2 mos

• Managing a $80+Mn business (across ASEAN, Korea, ANZ, Indonesia); leading cross functional local, regional teams to redefine brand strategy. Experience in product architecture and packaging design, innovation strategy, digital and social strategy, brand communication and concept creation.

Jun 2013 – Jun 2014 · 1 yr

• Led P&G’s entry into the highly competitive $1 Billion Toothpaste category in India. Experience includes communication development, competitive response management, product launch, go-to-market model, developing instore visibility solutions

May 2010 – May 2013 · 3 yrs

• Tasked with the responsibility to turn-around a declining Hair care & styling brand; Delivered 60% sales growth for 2 consecutive years. Experience includes developing new brand proposition, Pricing strategy, Promotion, Distribution strategy, sell-in strategy, influencer strategy.

Apr 2009 – Mar 2010 · 11 mos

• Solely responsible for developing business in 3 African Nations (Egypt, Kenya, Morocco) for EVI's clean energy practise

Apr 2008 – Apr 2010 · 2 yrs · Bangalore

• Develop and market a different class of board games that are intellectually stimulating and nurture razor sharp minds

Oct 2006 – Jul 2007 · 9 mos · Arabian sea

Jun 2005 – Sep 2006 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Responsible for business development for L&T's chemical plants EPC Unit. Led joint-ventures to successfully bid for 800 Million Dollar project in Qatar.