Aug 2025 – Dec 2025 · 4 mos · Dubai, United Arab Emirates · Remote

• Leading the end-to-end Quick Commerce product and market entry strategy for Landmark Group across GCC (UAE, KSA, Kuwait, Qatar, Bahrain, Oman).
• Designing and validating 60-minute delivery models for fashion, beauty, and lifestyle brands (Centrepoint, Max, Splash).
• Conducting geospatial demand analysis to identify high-density clusters, define 25-minute delivery radii, and prioritize top 20 hubs by AOV × order volume.
• Building business model, unit economics, and go-to-market framework integrating store network, dark-store potential, and fulfilment design.
• Leading user-journey design, wireframes, and feature definition for Centrepoint Quick, aligning UX, assortment, logistics, and tech integration.
• Benchmarking global and regional players (Noon Minutes, Talabat Mart, Carrefour NOW, Blinkit) to shape competitive positioning and partnership roadmap.
• Defining success metrics, KPIs, and pilot rollout plan for CXO presentation and regional execution.
• Keywords:
• Product Management • Quick Commerce • Market Entry Strategy • Corporate Strategy • Go-to-Market (GTM) • Digital Transformation • E-Commerce • Retail Innovation • Consumer Experience • Growth Strategy • Business Model Design • Data-Driven Decision-Making • Last-Mile Logistics • Omni-Channel Retail • Product Roadmap • Competitive Benchmarking

Apr 2025 – Mar 2026 · 11 mos · Bengaluru, Karnataka, India · On-site

Oct 2024 – Mar 2025 · 5 mos · Bengaluru, Karnataka, India · Hybrid

• Driving end-to-end strategy and transformation mandates for retail and consumer brands across fashion, beauty, and lifestyle.
• Delivered 3× profitable cashflow for Voi Jeans by restructuring pricing, distribution, and inventory flow, supported by marketing mix optimization.
• Developed Feeling Perfume’s India market entry strategy, including competitive mapping, multi-channel GTM design, and pricing framework.
• Identified ₹2,600Cr digital whitespace opportunity for GV Mall; designed an omnichannel expansion strategy targeting 20% topline growth through digital, marketplace, and retail integration.
• Partnering with CXOs to align growth, profitability, and digital transformation roadmaps, blending data-driven insights with execution-focused design.
• Keywords:
• Corporate Strategy • Market Entry • Go-to-Market (GTM) • Retail & E-commerce • Omnichannel Strategy • Pricing & Revenue Optimization • Business Transformation • P&L Improvement • Growth Strategy • Consumer Insights • Digital Whitespace • Competitive Benchmarking • Distribution Design • Brand Strategy

Mar 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

Nov 2023 – Jul 2024 · 8 mos · Bengaluru, Karnataka, India · Hybrid

• Conceptualisation of the business for Gen Z and boomers with 20Cr first year revenue to with 20% of the OTB share
• Launched 10 new trends monthly across genders and categories with MOQ of 250pcs and concept to delivery in 60days, launching >50
• PIDs monthly.
• Trends & fashion forecasting using Google Trends, WGSN, and market analysis via offline and online channels
• Manage design, vendor identification, sourcing, buying & PnL and delivered - 2X ROI per person in comparison to BAU
• Defining GTM strategy (SEO, on app, influencer, performance marketing), branding, shoot and design language with >4 ROAS

May 2023 – Nov 2023 · 6 mos · Bengaluru, Karnataka, India · Hybrid

• Scaled the business share of Marketplace from 20% to 32% revenue share within 3 months with majority growth driven by 4X growth of footwear and launch of women's shirts, dresses, men's cargos
• Reduced Marketplace returns to 23% on delivered products
• Introduced first in the industry "Curation Framework" to objectify selection of styles under "trendy" or "fast fashion" which helps
• launch new trends each month

Feb 2022 – May 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Delivered 1.9X gross revenue growth in CY22 over CY19, with 137% achievement of the AOP by (i) optimising the subscription pricing strategy to increase the Average Order Value (AOV) by 46%, (ii) defining the CRM user journeys to increase the retention revenue contribution from 15% to 26%, (iii) refining the app merchandising avenues with right sale strategy to boost the app conversions by 20%, and (iv) building new streams of revenue like B2B & kids' summer camp.
• Key Stakeholder in the M&A of Fitso and migration of sports users and business from Fitso app to Cult.fit app.
• Developed the brand positioning in new micro markets and enhanced predictability and stability of cashflow throughout the year by growing the non-seasonal sports by 3X and focusing on the cities which are low impacted by extreme weather.
• Optimised digital marketing strategies to improve the Customer Acquisition Cost (CAC) by 27% in 2022 in comparison to 2021.

Oct 2021 – Jan 2022 · 3 mos

• Lead a Men’s Casual Apparel business of GMV 2100Cr yearly growing at 70% YoY.
• The responsibility includes team management, and overseeing performance to ensure revenue and profitability growth for the portfolio.
• The portfolio includes managing both types of brands i.e., Private brands like Roadster, Wrong and the top multinational brands like USPA, Jack & Jones, Flying Machine, etc.

Feb 2020 – Sep 2021 · 1 yr 7 mos

• Manage 40% revenue of Men's Casual Apparel business growing at 70% over last year
• Responsible for buying the right mix of selection while building 'data & design driven' exclusive range for multinational men's apparel brands
• Drive traffic conversion using banner visibility and discounts - Focus on margin improvements while delivering top notch customer experience

Feb 2019 – Jan 2020 · 11 mos

• The responsibilities entailed:
• 1. Defining 2-years rolling purchase and pricing strategy and revenue goals for Decathlon Woven production India;
• 2. Localise skills for Indian leaders by providing training and mentorship sessions;
• 3. Lead a functional team of eight Production leaders to help them objectify and achieve their goals;
• 4. Nurture relationships between Indian and French team for better collaboration.

Jun 2017 – Jan 2019 · 1 yr 7 mos

• Managing $6Mn business, the job profile gave me freedom to be autonomous on costing, development, technical decision making and industrializing a woven product in the garment factory.

Jun 2016 – Jun 2017 · 1 yr

• The responsibility entailed managing 3 factories, a total of 30 production lines producing 5.5Mn products annually. These were Decathlon partner Woven garments' manufacturing factories where I was responsible for process management, compliance, and quality.

Jan 2016 – Apr 2016 · 3 mos · Bengaluru, Karnataka, India · On-site

• Project 1-
• Responsible for introducing in-line quality and packaging system which reduced the overall packaging cost by 20% and improved deliveries and reduced inventory stock.
• Also, improvement of efficiency in-line using theory of constraints, line balancing and operator training modules.
• Project 2-
• Innovation in semi-automation and deskilling of operators’ jobs to improve line efficiency from 68% to 71%

Jun 2015 – Sep 2015 · 3 mos · Bengaluru, Karnataka, India · On-site

• Done Value Stream Mapping at Sewing floor.

May 2014 – May 2014 · 0 mo · Vapi, Gujrat