Apr 2025 – Present · 1 yr 2 mos

• Leading D2C channel marketing at boAt - owning full-funnel growth across performance marketing (Google Ads, Meta Ads), SEO, CRM & retention (email, WhatsApp, RCS), website strategy, and conversion optimisation. Managing paid media efficiency, organic search growth, lifecycle marketing, and website redesign. Building AI-powered marketing automation for real-time analytics, channel audits, and creative generation.

Dec 2022 – Jul 2023 · 7 mos

• Drove 120% organic social growth (90K to 200K followers in 7 months); managed end-to-end brand campaigns including celebrity and influencer endorsements with budgets up to INR 10Cr.
• Boosted ROAS by 20% leading to 50% monthly media budget scale-up across full-funnel campaigns. Improved 3-month repeat rate from 19% to 25% and 6-month repeat from 37% to 45%.

Dec 2021 – Aug 2022 · 8 mos · Gurugram, Haryana, India

Aug 2022 – Apr 2025 · 2 yrs 8 mos

Jul 2022 – Mar 2025 · 2 yrs 8 mos

• Drove 44% D2C revenue growth with 22% CAC reduction by launching Brand Sale IPs, promotional pricing strategies, and website optimisation.
• Achieved 20% YoY conversion increase and 25% YoY AOV uplift by optimising website funnels. Launched HK Vitals App and led complete website revamp.
• Enhanced CLV with 17% YoY repeat customer increase and 12% YoY brand CLV growth through retention strategies across SMS, Web Push, WhatsApp, and BOT channels.
• Led consumer insights, CRM, and analytics teams; managed NPS and Brand Health metrics to drive data-informed growth across channels and categories.

Apr 2021 – Dec 2021 · 8 mos · Delhi, India

• Responsible for curating the GTM strategy for Elementra—a personalized self-diagnostic mind-body health solutions platform based on Ayurvedic and Yogic Science.
• Undertook market research (in-depth qualitative research and digital ethnography) and competition benchmarking to land a distinctive brand positioning, archetype, and marketing communication strategy.
• Developed product, pricing, and marketing strategies: paid Google and Facebook advertising, social media content, and end-to-end marketing communication across different channels Landing pages, ad campaigns, product shoots, and social media handles).

Jun 2020 – Aug 2020 · 2 mos

• Optimised cross-channel promotions to drive customer acquisitions and L2L sales for Helios using Titan's loyalty program and existing customer database.

Apr 2020 – Jun 2020 · 2 mos · Bengaluru, Karnataka

• Worked towards optimizing cross-channel promotions to increase customer acquisitions, drive L2L sales for Helios, using existing customer database through Titan Encircle-Loyalty program
• Undertook qualitative(in-depth interviews) and quantitative research(Inventory & in-store data) to extract behavioral & attitudinal insights for leading Titan brands - Tanishq, Titan EyePlus, Mia, Titan Watches and leveraged them for the HELIOS customer base for accurate targeting
• Designed and demonstrated an engaging Instagram Video Campaign based around the trending Gibberish Challenge for the Mother's Day campaign on social media
• Mapped consumer cohorts for Helios, and leveraged insights from each to devise targeted social media and owned media communication for the then-ongoing Mother's Day Campaign
• Conceptualized content for Unboxing Video scripts for reviewing & styling the bestselling watch collections at Helios, for an online product showcase campaign on their D2C website

Jul 2017 – Nov 2018 · 1 yr 4 mos · New Delhi, Delhi

• Co-Founded the youth-based community to address societal issues through art & creativity. Organized ‘Kachi Gali' & ‘Rang Badlav Ke’, mass-scale slum re-designing events to present Delhi's first Artistic slum, with volunteers from 80 academic institutions, 30 corporates, from 20 countries, redecorating 3000+ walls of Sanjay Camp, Chanakyapuri with 700+ graffitis
• Collaborated with Nobel Peace Laureate Kailash Satyarthi’s Children’s Foundation (KSCF), and Shalimar Paints as the official sponsor, mobilized & managed 1600+ volunteers

Jul 2017 – Oct 2017 · 3 mos · New Delhi, Delhi, India

• Worked as an Event Management Trainee and headed the event planning, management, and budget estimation, for corporate events under ‘I for Afrika,’ an Indo African Summit

Jul 2015 – Aug 2015 · 1 mo · New Delhi, Delhi, India

• Worked on a project with ‘98fit’, a fitness start-up & studied macro-cultural trends around daily- fitness & health regimes to develop marketing campaigns to target urban-millennials