Sonali Mittal — Growth Manager

🌟 Hi there! I’m Sonali Mittal, a Digital marketing professional with 5+ years of experience driving full-funnel growth through strategic content marketing, influencer collaborations, SEO, paid media, and performance analytics. I’ve led impactful initiatives at high-growth companies including Sunstone Eduversity, Unacademy, Swiggy (Dineout), and Zomato-delivering strong ROI across B2C and EdTech domains. At Packt, I have spearheaded end-to-end influencer marketing campaigns, leveraging platforms like Instagram, LinkedIn, YouTube, and Meta Ads to increase qualified lead generation. I integrated marketing automation and analytics tools (PowerBI, GA, YouTube Studio, ChatGPT) to optimise targeting, content workflows, and conversion rates. Previously at Sunstone, I developed and managed a multi-channel YouTube strategy from the ground up, significantly enhancing brand visibility and inbound lead generation. At Unacademy, I led content planning and YouTube growth for national CA/CS/CMA categories, collaborating with industry experts and optimising channel performance. My earlier roles in client success and B2B marketing at Swiggy (Dineout) and Zomato developed my strengths in account management, upselling, and customer retention, complementing my digital expertise with strong stakeholder engagement and business acumen. Core Competencies:- Digital Marketing Strategy & Execution Influencer & Affiliate Marketing Content Marketing & Video Strategy (YouTube, Shorts, Reels) Paid Media (Google Ads, Meta Ads) SEO, SEM & Website Traffic Growth Marketing Analytics & Campaign Optimisation CRM & Lead Nurturing Brand Positioning & Market Research Blending creative storytelling with data-backed decision-making, I’m passionate about building digital strategies that convert, engage, and scale. Actively exploring new opportunities where I can lead high-impact marketing initiatives. Let’s connect!

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in EdTech and Food & Beverage sectors.

Location: Gurugram, Haryana, India

Experience: 5 yrs 11 mos

Skills

Digital Marketing Strategy & Execution
Content Marketing & Video Strategy
Account Management
Customer Relationship Management (crm)

Career Highlights

Led impactful digital marketing initiatives at high-growth companies.
Spearheaded successful influencer marketing campaigns.
Developed multi-channel YouTube strategies enhancing brand visibility.

Work Experience

Packt

Growth Lead (11 mos)

Sunstone

Assistant Marketing Manager (11 mos)

Unacademy

Senior Category Associate (1 yr 11 mos)

Swiggy Dineout

Client Success Manager (1 yr 2 mos)

Zomato

Account Manager (1 yr)

Paytm

Internship Trainee (1 mo)

Education

Master of Business Administration (MBA) at Sharda Group of Institutions

B.Com(Hons) at Dayalbagh Educational Institute, Agra

Commerce at St. Conrad's Inter College

Sonali Mittal

Growth Manager

Gurugram, Haryana, India5 yrs 11 mos experience

Key Highlights

Led impactful digital marketing initiatives at high-growth companies.
Spearheaded successful influencer marketing campaigns.
Developed multi-channel YouTube strategies enhancing brand visibility.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in EdTech and Food & Beverage sectors.

Contact

Skills

Core Skills

Digital Marketing Strategy & ExecutionContent Marketing & Video StrategyAccount ManagementCustomer Relationship Management (crm)

Other Skills

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Search AdvertisingDigital Direct MarketingYouTube MarketingYouTubeContent StrategyWeb Content WritingContent MarketingWeb Content CreationContent ManagementYouTube AnalyticsMarket AnalysisMarket ResearchMarketing Strategy

About

Experience

5 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

11 mos

Current Experience

Packt

Growth Lead

Jul 2025 – Present · 11 mos · Remote

Sunstone

Assistant Marketing Manager

Jun 2023 – May 2024 · 11 mos · Gurugram, Haryana, India · On-site

Developing and implementing YouTube marketing strategies thereby successfully building a subscriber base of approx. 160K subscribers across 5 YouTube channels
Led content ideation and campaign execution, ensuring maximum audience engagement and ROI
Enhanced website traffic by boosting SEO, leading to 5,300 leads and 40+ admissions
Acted as the face of MBA Fundas by Sunstone channel for short format videos, with Top 5 reels generating 10 lakh+ views

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Search AdvertisingDigital Direct MarketingYouTube MarketingYouTube+6

Unacademy

Senior Category Associate

Jun 2021 – May 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

Managed the growth of CA, CS & CMA Category contributing to ~13% of the total YouTube Market Share all over India
Optimized CA category YouTube projects to sustain business growth and profitability by maximizing project implementation & delivery value by 7%
Managed 3 YouTube Channels with 2 channels in Top 10 Leaderboard at National level for the CA Category, including content planning, creative input, operational work, execution, and promotion of both academic and non-academic content

YouTubeYouTube MarketingContent MarketingContent StrategyWeb Content CreationWeb Content Writing+14

Swiggy dineout

Client Success Manager

Nov 2019 – Jan 2021 · 1 yr 2 mos · Agra · Hybrid

Managed a portfolio of 200+ restaurants, including premium LD properties, and retained over 50% of Great Indian Restaurant Festival (GIRF) partners
Sold contactless dining solutions during the pandemic, driving consistent monthly revenue growth and exceeding targets for three consecutive months
Upsold 75% of the 25 existing buyers to Dineout Passport, a premium service
Managed key accounts with 50% of the business from the top ten accounts and doubled the city's monthly GMV from 3.5 lacs to 6 lacs
Maintained a healthy drop rate of only 22%, with 78% of partners deciding to stay with Dineout despite the pandemic

Account ManagementBusiness AdministrationBusiness AnalysisCustomer Relationship Management (CRM)Customer RetentionKey Account Acquisition & Retention+7

Zomato

Account Manager

Jul 2018 – Jul 2019 · 1 yr · Agra · On-site

Managed a portfolio of 150+ restaurants in the city, driving the highest revenue in the city’s Ad Sales Business
Boosted account order volume share to 30% of citywide orders through consistent engagement and analysis
Reduced overall city order rejections from 9.6% to 1.7% by staying in close contact with clients and tracking growth and decline

Account ManagementBusiness AnalysisCustomer Relationship Management (CRM)Customer RetentionCustomer ServiceInterpersonal Skills+10

Paytm

Internship Trainee

Jun 2017 – Jul 2017 · 1 mo · Noida, Uttar Pradesh, India · On-site

Interned with Paytm's Telecommunications Department to analyse market positioning and user behaviour
Conducted a comparative study leveraging key performance metrics to evaluate Paytm's popularity against competing digital wallet platforms
Designed and deployed data-driven surveys to quantify user adoption and satisfaction with Paytm's e-wallet services