V

Vivek A.

CEO

Mumbai, Maharashtra, India29 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 25 years of retail leadership experience
  • Expert in FMCG category management and P&L ownership
  • Proven track record in scaling retail formats
Stackforce AI infers this person is a retail and FMCG expert with extensive experience in category management and operational excellence.

Contact

Skills

Core Skills

Category ManagementP&l ManagementSupply Chain PlanningBuyingMerchandisingSalesBusiness Development

Other Skills

OperationsSales ExcellenceForecastingDemand PlanningSupplier ManagementLiquor ManagementGourmet Food ManagementTrade MarketingProblem SolvingContract NegotiationSourcingRetailFoodStore ManagementStrategy

About

Retail leader with +25 years of experience across FMCG, driving growth through strong P&L ownership, category management and operational excellence. Currently heading Regional Buying & Merchandising (FMCG Non-Food) at Reliance Retail, scaling up formats including SMART BAZAAR and JioMart. Known for building high-performing teams and delivering sustainable business results. • Hands-on leader with the ability to scale-up retail businesses in varied formats including B2C, B2B & ecommerce. • Worked with organizations like Future Retail, Wal-Mart, Metro Cash & Carry, United Spirits (Diageo). • Heading Regional Buying and Local State Merchandising for FMCG Non Food (HPC) portfolio at Reliance Retail for Value format vertical which operates all SMART formats including JioMart. • Previously worked as Regional Head, Future Retail, managing Operations, Category P&L and Supply Chain planning for 200+ stores network. • Woked as Category Head managing FMCG Category P&L at Walmart. •Certified Senior Leader in Buying and Merchandising & Certified Coach at Reliance Retail, ex Member PoSH Committee - Future Retail •Trained with IBM Demandtec for Forecast Modelling at Walmart

Experience

29 yrs 9 mos
Total Experience
3 yrs 3 mos
Average Tenure
4 yrs 3 mos
Current Experience

Reliance retail

FMCG | Category Management

Mar 2022Present · 4 yrs 3 mos · Mumbai, Maharashtra, India

  • Head - Regional Buying & Merchandising - FMCG Non Food (Home & Personal Care) for Value format at Reliance Retail.
BuyingMerchandisingCategory ManagementP&L Management

Future group india

Regional Head

Sep 2015Feb 2022 · 6 yrs 5 mos · Mumbai

  • Head - Category Management & Supply Chain (Food) BIG BAZAAR, Mumbai & Maharashtra. 2021-2022.
  • Regional Head - Operations.
  • Easyday, Delhi NCR & Rajasthan. 2019 - 2021.
  • Head - Merchandising & Supply Chain
  • Easyday, Delhi NCR & Rajasthan. 2017-2019.
  • DGM - Format Development & Retail Sciences, BIG BAZAAR, 2015-2017.
  • Led Category management & Sales Excellence function for select set of Big Bazaar stores across India.
  • Successfully led the Store Transformation Strategy with improved Productivity by planning and implementing new and efficient Store layouts, Sharp Assortment, CDT led Planograms, impactful Secondary display & Impulse program.
Category ManagementSupply Chain PlanningOperationsSales Excellence

Walmart

2 roles

DGM - Buying & Merchandising, Bharti Walmart

Promoted

Sep 2009Aug 2015 · 5 yrs 11 mos · Gurgaon, India

  • Category Head (FMCG , Gourmet Food & Liquor) for 200+ "Easyday" stores for 3500 mn turnover
  • Key Deliverable included Category Management, P&L Management, Assortment Planning & Planogramming, Forecasting & Demand Planning, Inventory Management, Product Development & Vendor Management.
  • TOT, Commercial agreements & Annual Joint business plans with FMCG companies.
  • Built up a robust and sustainable high growth buisness for FMCG category with many Industry first initiatives like Category Captain programs with Kellogg's and Mondelez, CDT based Planograms.
  • Successfully led by example the DOH/Inventory reduction for the organisation with planning and implementation of initiatives like Assortment classification, X-Doc, Backhual, reduced Shelf ready packs.
  • Instrumental in rolling out Global Promotion Tool for Walmart internationally - part of core 6 member team from Walmart India which developed a forecasting model working alongwith IBM-Demantec.
Category ManagementP&L ManagementForecastingDemand Planning

Buyer

Mar 2007Apr 2008 · 1 yr 1 mo · Walmart India

  • Buyer for Liquor, Tobacco, Gourmet Food & ASDA Imports.
  • Part of Walmart India core Merchandising team that set up & rolled out the first Easyday store
  • Instrumental in setting up of Beverages & Liquor business for all formats.
  • Successfully initiated the strategy of including Liquor in the Small Format “Easyday” Stores
  • Successfully introduced the Gourmet Food Category with ASDA Private label Imports in Easyday stores
BuyingMerchandisingLiquor ManagementGourmet Food Management

Metro cash and carry

Manager

Apr 2008Sep 2009 · 1 yr 5 mos · Bengaluru

  • Manager - Food Imports - Buying & Merchandising.
  • Head of start-up team in charge of setting up the Direct import function.
  • Created differentiation in assortment with unique products like Fresh Salmon, Foie Gras, Wide Cheese range etc.
  • Significantly Improved Sales and Margins for Food Division with Market leader pricing in products like Apples and Olive oil with benifits of direct sourcing.
  • Set up a reliable supplier base for India business liasoning with Metro Global Buying offices.
  • Successful P&L management of the Imported Food category with end to end ownership from Selection to sourcing to logistics till Sales.
BuyingMerchandisingP&L ManagementSupplier Management

United spirits limited

Manager - Key Accounts & Trade Marketing

Apr 2004Mar 2007 · 2 yrs 11 mos · Mumbai & NCR

  • Started with Institutional Sales at Shaw Wallace, Mumbai, promoted to Key Accounts Manager NCR at USL, UB Group. Part of the 1st Key Account team set up by the merged USL entity.
  • Led Sales and business development for USL in the HORECA & Institutional Channels
  • Exclusivity tie ups & Celebrity Events with renowned outlets and hotels across Mumbai & NCR like Provouge Lounge, Taj Lands End, Delhi Gymkhana & Elevate.
SalesBusiness DevelopmentTrade Marketing

Balu hospitality

Group General Manager

Apr 2000Mar 2004 · 3 yrs 11 mos · Mumbai, Maharashtra, India

  • Managing multiple group properties like Zouk Lounge Bar & Kitchen, Imperial Residency & Suites, Beverly Hills Rooftop.

The retreat hotel & convention centre madh - mumbai

Banquet Manager

Apr 1998Mar 2000 · 1 yr 11 mos · Mumbai, Maharashtra, India

  • .

Sayaji hotels ltd

Management Trainee

Apr 1995Mar 1997 · 1 yr 11 mos · Indore, Madhya Pradesh, India

Education

Indian School of Business

Associate's degree — Retail Management

Jan 2012Jan 2013

Indira Gandhi National Open University

BSC — Hotel Management & Administration

Jan 2005Jan 2007

Institute of Hotel Management, Bhopal

Bachelor's degree in Hotel Management

Jan 1992Jan 1995

St. Marys Presentation Convent, Jammu

Jan 1979Jan 1989

Stackforce found 100+ more professionals with Category Management & P&l Management

Explore similar profiles based on matching skills and experience