Anju Sharma

Business Development Executive

Raleigh, North Carolina, United States20 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving revenue growth.
Expertise in consultative selling and strategic account management.
Recognized for exceptional client engagement and sales excellence.

Stackforce AI infers this person is a SaaS sales and marketing expert with a strong focus on B2B client engagement.

Contact

anju.sharma25@gmail.com LinkedIn

Skills

Core Skills

Solution SellingSales ManagementBusiness DevelopmentMarketing StrategyAccount Management

Other Skills

SalesforceSaaSPipeline ManagementMarket ExpansionLead GenerationOutbound MarketingCollaborationSales Pipeline DevelopmentClient EngagementForecastingRevenue GrowthCustomer EngagementRetention StrategiesKey Account ManagementPartner Management

About

Dynamic and well versed sales and marketing manager with proven credentials in corporate sales domain across relationship management, client acquisition, account development, channel management and cross-selling/up-selling services and product offerings. High degree of proficiency in day to day usage of CRM tools like Salesforce.com with administrative insights into Salesforce Lightning and Salesforce Classic Experienced in coordinated focussed marketing events, strategic engagement,and positioning based on client needs assessment and competitive landscape and leading onto achieve successful deal closures while ensuring excellent Total Customer Experience, avoiding margin erosions and concluding well defined scope of work.

Experience

20 yrs 1 mo

Total Experience

4 yrs

Average Tenure

8 yrs 10 mos

Current Experience

Progress

2 roles

Strategic Alliances, OEM- Data Connectivity & Integration

Promoted

Dec 2018 – Present · 7 yrs 6 mos · Raleigh-Durham-Chapel Hill Area

Leading North America sales for Progress Application & Data Platform portfolio, driving revenue growth through targeted marketing collaboration.
In this customer facing role, I am managing full sales cycle for Progress software usage with on-premise and SaaS applications, focusing on solution selling using MEDDIC and SPIN framework
KRAs include quota attainment and accurately forecasting sales projections for the territory.
Acting as the Progress point of contact for certain financial customers, ensuring quarterly health check-ins, timely renewal and identification of any expansion opportunities
Pipeline & Market Expansion – Leveraging Salesforce to improve forecasting accuracy and campaign efficiency, enabling proactive outreach, smoother renewal cycles, and consistent expansion within multi-year contracts.
Using AI to develop targeted campaigns and unified brand messaging, increasing team’s outreach efficacy by 15%

Solution SellingSalesforceSaaSPipeline ManagementMarket ExpansionSales Management

Business Development Manager

Jul 2017 – Nov 2018 · 1 yr 4 mos · Raleigh-Durham-Chapel Hill Area

Managed both warm and cold inbound leads to generate qualified opportunities for the sales team.
Developed and executed outbound marketing campaigns to drive lead generation.
Collaborated with cross-functional teams to connect technology with business.

Lead GenerationOutbound MarketingCollaborationBusiness DevelopmentMarketing Strategy

Embracing motherhood!

Embracing Motherhood

Feb 2015 – Jun 2017 · 2 yrs 4 mos · United States

Vmware

Territory Manager

Jul 2012 – Jan 2015 · 2 yrs 6 mos · Bengaluru Area, India

Sales Excellence & Recognition – Awarded 'Rookie of the Year' (2013) for exceeding the sales quota by 120% and recognized as 'Most Valuable Team Player' for strategic client engagement for VMware Cloud Foundation sale. Achieved 11 consecutive quarters of quota attainment.
Pipeline Development & Forecasting – Built a predictable sales pipeline, ensuring consistent tracking and management through Salesforce. Collaborated with cross-functional teams to strengthen forecasting accuracy, improving visibility into opportunities and deal progression. Managed 6-8 client engagements per week across phone, Zoom, and in-person to accelerate pipeline progression and deal velocity
Strategic Account & Relationship Management – Engaged CXOs and enterprise architects to drive strategic initiatives and solution adoption. Created Account plans for top IT/ITeS customers, fostering long-term partnerships and working with key stakeholders to standardize VMware solutions in competitive environments. Partnered with customer’s infrastructure teams to elevate VMware’s strategic value.
Marketing & Demand Generation – Leveraged deep expertise in the IT/ITeS sector to collaborate with marketing teams in executing scalable marketing programs, driving lead generation and reinforcing pipeline health through targeted campaigns and industry-focused initiatives.

Sales Pipeline DevelopmentClient EngagementForecastingSales ManagementAccount Management

Hewlett-packard

Enterprise Account Manager

Oct 2006 – Jun 2012 · 5 yrs 8 mos · Bangalore

Revenue Growth & Executive Engagement – Delivered $5.2M in revenue (May’11–Oct’11) across 25 corporate accounts, building strong relationships with C-suite decision-makers at global and regional levels.
Managed high-volume inbound and outbound communications, including calls, emails, and demos, to maximize customer reach and engagement.
Customer-Centric Approach – Led retention and new logo acquisition efforts while collaborating with inside sales representatives

Revenue GrowthCustomer EngagementRetention StrategiesAccount ManagementSales Management