Aug 2024 – Nov 2025 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• Own CRM strategy for 8M+ MAUs, delivering 5M+ daily touchpoints across Push, SMS, WhatsApp, Email, and RCS, tracking uplift using event tagging and cohort analysis.
• Optimised retention campaigns to improve cost per sell order by 20% (Jan–Apr’25) through segmentation, A/B testing, channel mix tuning, and full-funnel CRM optimisation.
• Launched and scaled lifecycle drop-off journeys for abandoned cart & payments to drive uplift in eStore purchases.
• Delivered record PDP visits via targeted remarketing campaigns and high-intent user cohorts.
• Designed cross-channel CRM flows to deliver seamless omni-channel experience.
• Implemented Universal Control Group (UCG) in WebEngage to accurately track incremental impact, reactivate dormant users through personalised incentives.
• Conducting daily funnel deep-dives, collaborating with Product, Tech, CS, Design, and Analytics teams to identify growth opportunities

Dec 2022 – Aug 2024 · 1 yr 8 mos · Hyderabad, Telangana, India · On-site

• Managed a wide array of marketing responsibilities within the ISB Online Launch Team, from progress tracking dashboards, market research, stakeholder management, customer journey mapping, process workflows, email marketing setup, SEO, and competition analysis across various platforms.
• Integrated key tech tools like Salesforce, Google Analytics, and Adobe Campaign, alongside effective vendor management.
• Received spot awards for 2 consecutive terms in FY 23-24.
• Developed powerful, scalable automated reports and dashboards for ISB Online from scratch using Excel's Power Query, merging data from multiple sources and achieving a record-low daily report refresh time of under 5 minutes. Ensured data accuracy through vigilant monitoring and prompt error correction.
• Led the creation and execution of over 200+ comprehensive test cases for the ISB Online Salesforce Integration project, conducting thorough User Acceptance Testing (UAT) to ensure alignment with business needs.
• Coordinated with performance marketing vendors to optimize campaigns and monitor daily leads, enrollments, and ROI for effective management.
• Managed relationships with BD and IT teams to maintain data integrity and optimize business metrics efficacy.
• Innovated first-ever new reports at ISB, such as the 'Calling TAT Report,' to drive data-driven decision-making. Enhanced existing reports with advanced Excel features for improved stakeholder usability.
• Reviewed and analyzed Technical Specification Documents from the Marketing Team's perspective, providing valuable insights for enhanced documentation accuracy and alignment with business requirements.
• Collaborated closely with SEO and Website Development Partners to implement effective SEO strategies on ISB Online, ensuring timely delivery of expected deliverables.
• Conducted in-depth analysis of the Executive Education customer journey, optimizing lead management processes for increased enrollment opportunities.

Jan 2022 – Dec 2022 · 11 mos

• Led growth and marketing campaigns for Paytm Money, focusing on key metrics for new users, verified users, and equity invested users.
• Developed and implemented a process to streamline daily campaign execution across multiple channels for a positive customer experience.
• Scaled Paytm Money's referral program, resulting in a 7x increase in monthly referrers from May-July 22.
• Received Rockstar Performer award of the Growth Team at Paytm Money.
• Increased organic clicks on Paytm Money Icon Grid by 20% from June-August 22 through consistent A/B testing and experimentation.
• Monitored customer funnel by identifying measures of growth and applying them to improve conversions and reduce drop-offs.
• Tracked campaign performance and proactively troubleshot with design, marketing and other stakeholders.
• Segmented customers and planned personalized communication for specific cohorts.
• Wrote and edited SQL queries for regular data reports and performed data analysis.
• Created new reports and streamlined analytics and MIS using advanced Google Sheets, Big Query, and Google Data Studio.

Jun 2021 – Dec 2021 · 6 mos

• Creating eye catching motion design animations for Paytm Money across various in app properties on both, Paytm & Paytm Money App.
• Iterating through various design and animation variants to improve the CTR of the creative.
• Understanding business problems, customer needs, and technology constraints and translating them into effective motion design solutions.
• Researching tools and trends and implementing best practices in motion graphics and visual design.

Jan 2020 – Jun 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Redesigned Higher Grade Chemistry's Crash Course which increased Master Teachers' ratings to 4.5 stars.
• Producing motion graphics for Learning Content in association with Subject Team Lead and Subject Matter Experts.
• Adding visual appeal and design in academic content.
• Managing design asset quality control, packaging, and delivery.
• Collaborating with different Content and Media producers in developing motion graphics assets like 2D Animation, intro, outro, lower thirds, templates, styleframes and gifs.
• Following design guidelines and standards for all Learning Content projects keeping in mind learning objectives and outcomes.

Apr 2019 – Jan 2020 · 9 mos

• Creating Storyboards, visualizing ideas, creating concepts, animatics, illustrations, 2d-3d Animation. to build Motion Graphic Videos from scratch

Feb 2019 – Jan 2020 · 11 mos

• Editing-Directing various Short Films
• Editing Music Videos
• Making Promo Videos such as Trailers for Short Films