Aarushi Singh

Digital Marketing Specialist

New Delhi, Delhi, India3 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Expert in customer-centric content and storytelling.
Proven track record in sales enablement and demand generation.
Strong cross-functional collaboration skills driving marketing success.

Stackforce AI infers this person is a SaaS marketing expert with a focus on customer engagement and content strategy.

Contact

aarushi.singh1197@gmail.com LinkedIn

Skills

Core Skills

Customer MarketingContent MarketingContent WritingDemand GenerationMulti-channel Marketing

Other Skills

BloggingBrand AwarenessBusiness-to-Business (B2B)CanvaCommunicationCommunication TrainingContent Lifecycle ManagementContent StrategyCopywritingCreative Content CreationCreative WritingCross-functional CollaborationCross-functional InitiativesCross-team CollaborationCustomer Acquisition

About

I’m a customer marketer who cares less about vanity metrics and more about what actually drives revenue. Right now at Uscreen, I lead customer-centric content and storytelling; not just creating it, but making sure it gets used. That means building systems that help sales close more deals, turning case studies into high-impact proof points, and making content that earns trust from real people, not just internal teams. Before Uscreen, I worked across content strategy, brand, and product marketing and saw too many great ideas die because they weren’t pitched the right way. That’s why a big part of my work now is focused on activation: helping marketing and sales work better together, and turning dusty assets into tools that actually move deals forward. If you’re building a customer marketing function, thinking about proof as a product, or trying to make your content strategy more revenue-aligned, we should talk! Also, I send out a newsletter every two weeks. It’s a 5-minute read on what I’m learning about content that closes, customer evidence, and better marketing ops. You can get the free starter guide here: https://www.thecontentplaybook.in/

Experience

3 yrs 10 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 4 mos

Current Experience

Uscreen

Senior Content Marketer

Feb 2024 – Present · 2 yrs 4 mos · Washington DC-Baltimore Area · Remote

I create content that speaks directly to our customers & helps the sales team win over prospect objections to close deals faster and with more trust.

Sales EnablementCross-team CollaborationCustomer AdvocacyContent MarketingDemand GenerationContent Lifecycle Management+5

Veed.io

Customer focused content writer

May 2022 – Jun 2025 · 3 yrs 1 mo

Product ReviewsContent WritingMarket ResearchEditing

Branch

Content Lead (APAC & MEA)

Nov 2021 – Aug 2023 · 1 yr 9 mos · India · Remote

Heading content marketing strategy and writing for APAC. In this role, I analyze existing campaigns (owned, earned, and paid) while assessing market trends based on customer behavior to ideate, position, write, and distribute content. I primarily focus on demand generation with go-to market strategies that are backed by Branch’s internal data.
Here’s what it looks like in action:
⬛ Collaboration with cross-functional teams and stakeholders including customer success, sales, product marketing, and clients
✅ Result: Hyper-focused localized case studies and blogs that generate pipeline and are used as sales enablement assets.
⬛ Ideating and putting a structure in place for different asset promotions— product-led blogs, social media promotions for whitepapers/reports, email campaigns, and event promotions.
✅ Result: Increased engagement, higher event sign-ups, and greater downloads on assets.
⬛ Writing content and working closely with the designing team for each asset
✅ Result: Crisp content that gets read by performance marketers, head of marketing, and executives. Helps build a natural brand affinity with prospects and translates to higher win rates!
⬛ Spearheading organic and paid efforts on all social media channels
✅ Result: Increased LinkedIn followers and engagement.
⬛ Built automated integrations and data flows in project management tools (Asana) to set up and streamline the social media publishing process.
✅ Result: Automated social media post submissions in a unified dashboard and a healthy social presence that has the best of both worlds: quality and quantity.