Aayush Das

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Expert in B2B SaaS marketing strategies.
  • Proven track record in lead and demand generation.
  • Strong background in partner marketing and brand management.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on strategic partnerships and demand generation.

Contact

Skills

Core Skills

Partner MarketingDemand Generation

Other Skills

ABMAccount MarketingAffiliate MarketingB2B MarketingBrand AwarenessBrand PerformanceBrand StrategyBranded ContentBudget ManagementBusiness AnalysisBusiness InsightsBusiness-to-Business (B2B)Campaign AnalyticsCategory ManagementChannel Marketing

About

As a B2B-SaaS Marketing professional, I develop and execute comprehensive marketing strategies that deliver tangible and quantifiable results. I leverage my expertise in lead generation, demand generation, partner marketing, ABM, and brand management, to shape industries, foster innovation, and create lasting impact. With an Executive MBA from Great Lakes Institute of Management and over eight years of experience in the global market, I have developed a diverse skill set and a passion for strategic marketing. Previously, I managed geo-specific marketing programs for Freshworks, a cloud-based software company, across North America and Europe, achieving joint sales goals with partners through targeted campaigns, impactful events, and data-driven initiatives. I also have a strong background in content marketing, customer relationship management, and B2B marketing. I believe in the power of strategic marketing to elevate brands to new heights and inspire growth. I welcome the opportunity to connect with other professionals and organizations who share my vision and mission. Feel free to reach out to me at contactme@aayushdas.com or connect with me directly on LinkedIn. I look forward to engaging in insightful conversations and forging meaningful connections in the world of B2B marketing.

Experience

7 yrs 9 mos
Total Experience
1 yr 6 mos
Average Tenure
2 yrs 1 mo
Current Experience

Autodesk

Partner Marketing Manager - India & SAARC

May 2024Present · 2 yrs 1 mo · Bengaluru, Karnataka, India

Freshworks

2 roles

Partner Marketing Specialist - North America

Jan 2023Jan 2024 · 1 yr · On-site

  • Managed geo-specific marketing including developing and executing marketing programs that helped achieve joint sales goals with partners. This included but was not limited to lead generation activities, hosting events, executing targeted campaigns, driving outbound exercises, managing PR & brand awareness activities, and more.
  • Collaborated with cross-functional teams to execute marketing exercises including lead generation, product marketing, sales enablement, customer success, partner recruitment, partner communications, and more.
  • Supported partner recruitment and onboarding teams to identify and recruit new partners through tailored marketing campaigns.
  • Developed, localized, maintained and updated content such as websites, blogs, case studies, video testimonials, product tutorials, brochures, banners, and more.
  • Owned all related marketing metrics to measure the success of the activities - demand generation numbers, payback, conversion, and other KPIs based on identified KRAs.
  • Managed budget with reliability and owned ROI.
Lead GenerationMarketing ProgramsTargeted CampaignsEvent ManagementBrand AwarenessContent Development+4

Partner Marketing Specialist - EU

May 2021Dec 2022 · 1 yr 7 mos · On-site

Stepapp

Senior Manager - Product Marketing & Communications

Feb 2020May 2021 · 1 yr 3 mos · Mumbai, Maharashtra, India

Zomato

Key Account Manager

Aug 2018Sep 2019 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

Wish a cloud

Key Account Manager

Jul 2017Apr 2018 · 9 mos · New Delhi Area, India · On-site

Education

Great Lakes Institute of Management

Executive MBA

Jul 2021Aug 2022

Guru Ghasidas University

Bachelor of Technology (B.Tech.) — Electronics and Communications Engineering

Jan 2012Jan 2016

Greenway Modern Senior Secondary School, New Delhi

High School

Jan 1997Jan 2012

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